In terms of sales channel, offline channel dominated the market by accounting for the highest revenue share in the South Africa Stationery Market – 6Wresearch
Offline channel is currently dominating the South Africa Stationery Industry as it is the traditional of purchasing stationery products by consumer on account of an ease in availability of retail stores in every locality. The similar segment is estimated to dominate the sector in the near future.
According to 6Wresearch, South Africa Stationery Market size is projected to grow at a CAGR of 3.4% during 2023–2029. South Africa stationery market grew at a decent growth rate before the pre-covid period owing to rising number of school enrolments along with government spending on education sector. In 2019 the government of South Africa invested approximately USD 17.7 billion on the education sector, which had contributed to the market growth. However, market saw a decline in 2020 owing to the COVID-19 outbreak which led to the temporary closure of educational institutions and left many school students without access to education for instance, over 1.1 million children aged between 5-18 dropped out of school. Moreover, National Students Financial Aid Scheme (NSFAS) in 2021 distributed 50,000 laptop to NSFAS funded higher education student which further restricted the market for stationery items such as pen, pencil, notebook etc. However, the market gradually recovered with the reopening of schools and government initiatives. For instance, the Department of Basic Education provided additional resources such textbooks, workbooks, and other learning materials to learners who were struggling with the curriculum.
According to Ravi Bhandari, Research Head, 6Wresearch, education sector on the basis of application dominates the South Africa stationery market and the trend is expected to continue in the coming years owing to rising government spending on basic education and higher educations which would boost the number of enrolments.
The South Africa Stationery Market (2023-2029) report provides an in-depth analysis with 16 figures and 7 tables, covered in 66 pages. The report comprehensively covers the market by type, sales channel, and application. The report provides a detailed as well as unbiased analysis of the on-going drivers, opportunities/high growth areas, and trends of the sector which are projected to support the stakeholders to align as well as devise their market strategies as per to the latest and future market dynamics.
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