| Product Code: ETC4772582 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Brunei continued to see significant imports of inflatable toys, with key suppliers being China, Singapore, Thailand, Malaysia, and Australia. The market concentration, as measured by HHI, remained very high, indicating a dominant presence of these top exporting countries. However, the industry experienced a notable decline with a CAGR of -10.46% from 2020 to 2024, and a steep drop in growth rate by -73.4% from 2023 to 2024. These trends suggest a challenging environment for the inflatable toys market in Brunei, potentially impacted by various factors such as changing consumer preferences or economic conditions.

The inflatable toys market in Brunei is expanding as inflatable toys are popular for recreational activities and events. Inflatable toys include items such as bouncy castles, inflatable pools, and sports equipment. The market growth is driven by the increasing demand for entertainment and leisure products, advancements in inflatable technology, and the expansion of recreational activities. The focus on improving toy safety and durability is contributing to the growth of the inflatable toys market.
The inflatable toys market in Brunei is growing due to increasing consumer demand for recreational and entertainment products for children and adults. Inflatable toys, including bounce houses, water slides, and pool floats, offer fun and engaging experiences. The market is driven by rising disposable incomes, growing popularity of outdoor and leisure activities, and innovations in toy design and safety features.
The Inflatable Toys Market in Brunei is constrained by the relatively small size of the local toy and recreational sectors. High production and import costs, combined with limited local manufacturing capabilities, impact market growth. Additionally, competition from alternative toy products and fluctuating demand from consumers affect market stability. The market also faces challenges related to safety regulations and the need for innovative product designs.
In Brunei, government policies regarding the inflatable toys market emphasize safety, quality, and consumer protection. Regulations ensure that inflatable toys meet high standards for safety, durability, and non-toxic materials to prevent health hazards. The government supports the development of advanced safety standards and testing protocols to ensure that inflatable toys are safe for children. Additionally, there is a focus on promoting adherence to international safety standards and best practices in toy manufacturing. By enforcing comprehensive regulations and encouraging innovation, the government aims to support a safe and high-quality inflatable toys market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions | 3 Brunei Inflatable Toys Market Overview |
3.1 Brunei Country Macro Economic Indicators | 3.2 Brunei Inflatable Toys Market Revenues & Volume, 2021 & 2031F | 3.3 Brunei Inflatable Toys Market - Industry Life Cycle | 3.4 Brunei Inflatable Toys Market - Porter's Five Forces | 3.5 Brunei Inflatable Toys Market Revenues & Volume Share, By Product Type, 2021 & 2031F | 3.6 Brunei Inflatable Toys Market Revenues & Volume Share, By Category, 2021 & 2031F | 3.7 Brunei Inflatable Toys Market Revenues & Volume Share, By Age, 2021 & 2031F | 3.8 Brunei Inflatable Toys Market Revenues & Volume Share, By End-users, 2021 & 2031F | 3.9 Brunei Inflatable Toys Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F | 4 Brunei Inflatable Toys Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints | 5 Brunei Inflatable Toys Market Trends | 6 Brunei Inflatable Toys Market, By Types | 6.1 Brunei Inflatable Toys Market, By Product Type |
6.1.1 Overview and Analysis | 6.1.2 Brunei Inflatable Toys Market Revenues & Volume, By Product Type, 2021-2031F | 6.1.3 Brunei Inflatable Toys Market Revenues & Volume, By Pool Toys, 2021-2031F | 6.1.4 Brunei Inflatable Toys Market Revenues & Volume, By Bouncers & Playhouses, 2021-2031F | 6.1.5 Brunei Inflatable Toys Market Revenues & Volume, By Floats, 2021-2031F | 6.1.6 Brunei Inflatable Toys Market Revenues & Volume, By Play Centers, 2021-2031F | 6.1.7 Brunei Inflatable Toys Market Revenues & Volume, By Animals, 2021-2031F | 6.1.8 Brunei Inflatable Toys Market Revenues & Volume, By Cars, 2021-2031F | 6.1.9 Brunei Inflatable Toys Market Revenues & Volume, By Others, 2021-2031F | 6.1.10 Brunei Inflatable Toys Market Revenues & Volume, By Others, 2021-2031F | 6.2 Brunei Inflatable Toys Market, By Category |
6.2.1 Overview and Analysis | 6.2.2 Brunei Inflatable Toys Market Revenues & Volume, By Outdoor Toys, 2021-2031F | 6.2.3 Brunei Inflatable Toys Market Revenues & Volume, By Indoor Toys, 2021-2031F | 6.3 Brunei Inflatable Toys Market, By Age |
6.3.1 Overview and Analysis | 6.3.2 Brunei Inflatable Toys Market Revenues & Volume, By 1 to 5 years, 2021-2031F | 6.3.3 Brunei Inflatable Toys Market Revenues & Volume, By 6 to 11 years, 2021-2031F | 6.3.4 Brunei Inflatable Toys Market Revenues & Volume, By 12+ years, 2021-2031F | 6.4 Brunei Inflatable Toys Market, By End-users |
6.4.1 Overview and Analysis | 6.4.2 Brunei Inflatable Toys Market Revenues & Volume, By Commercial, 2021-2031F | 6.4.3 Brunei Inflatable Toys Market Revenues & Volume, By Residential, 2021-2031F | 6.5 Brunei Inflatable Toys Market, By Distribution Channel |
6.5.1 Overview and Analysis | 6.5.2 Brunei Inflatable Toys Market Revenues & Volume, By Online Channel, 2021-2031F | 6.5.3 Brunei Inflatable Toys Market Revenues & Volume, By Offline Channel, 2021-2031F | 7 Brunei Inflatable Toys Market Import-Export Trade Statistics | 7.1 Brunei Inflatable Toys Market Export to Major Countries | 7.2 Brunei Inflatable Toys Market Imports from Major Countries | 8 Brunei Inflatable Toys Market Key Performance Indicators | 9 Brunei Inflatable Toys Market - Opportunity Assessment | 9.1 Brunei Inflatable Toys Market Opportunity Assessment, By Product Type, 2021 & 2031F | 9.2 Brunei Inflatable Toys Market Opportunity Assessment, By Category, 2021 & 2031F | 9.3 Brunei Inflatable Toys Market Opportunity Assessment, By Age, 2021 & 2031F | 9.4 Brunei Inflatable Toys Market Opportunity Assessment, By End-users, 2021 & 2031F | 9.5 Brunei Inflatable Toys Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F | 10 Brunei Inflatable Toys Market - Competitive Landscape | 10.1 Brunei Inflatable Toys Market Revenue Share, By Companies, 2024 | 10.2 Brunei Inflatable Toys Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |