| Product Code: ETC5519358 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Brunei lingerie import market continues to be dominated by key exporters such as Singapore, Hong Kong, Malaysia, China, and Indonesia in 2024. Despite a high Herfindahl-Hirschman Index (HHI) indicating concentration in 2023, the market saw a further increase in concentration in 2024. The compound annual growth rate (CAGR) from 2020 to 2024 was -13.36%, with a significant decline in growth rate from 2023 to 2024 at -44.49%. These trends suggest a challenging market environment for lingerie importers in Brunei, highlighting the need for strategic adjustments to navigate the evolving landscape.

By 2027, the Lingerie market in Brunei Darussalam is anticipated to reach a growth rate of 1.30%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Lingerie Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Lingerie Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Lingerie Market - Industry Life Cycle |
3.4 Brunei Lingerie Market - Porter's Five Forces |
3.5 Brunei Lingerie Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Brunei Lingerie Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Brunei Lingerie Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and changing lifestyle preferences leading to higher spending on premium lingerie products. |
4.2.2 Growing awareness about body positivity and self-care, driving demand for a wider range of lingerie sizes and styles. |
4.2.3 Rising influence of social media and fashion trends, encouraging consumers to purchase trendy and fashionable lingerie products. |
4.3 Market Restraints |
4.3.1 Limited availability of specialized lingerie stores and brands in the Brunei market. |
4.3.2 Cultural norms and modesty considerations impacting the acceptance and adoption of certain types of lingerie products. |
5 Brunei Lingerie Market Trends |
6 Brunei Lingerie Market Segmentations |
6.1 Brunei Lingerie Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Brunei Lingerie Market Revenues & Volume, By Brassiere, 2021-2031F |
6.1.3 Brunei Lingerie Market Revenues & Volume, By Knickers, 2021-2031F |
6.1.4 Brunei Lingerie Market Revenues & Volume, By Shape Wear, 2021-2031F |
6.1.5 Brunei Lingerie Market Revenues & Volume, By Others, 2021-2031F |
6.2 Brunei Lingerie Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Brunei Lingerie Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.3 Brunei Lingerie Market Revenues & Volume, By Multi Brands Stores, 2021-2031F |
6.2.4 Brunei Lingerie Market Revenues & Volume, By Online, 2021-2031F |
7 Brunei Lingerie Market Import-Export Trade Statistics |
7.1 Brunei Lingerie Market Export to Major Countries |
7.2 Brunei Lingerie Market Imports from Major Countries |
8 Brunei Lingerie Market Key Performance Indicators |
8.1 Customer engagement metrics such as social media followers, website traffic, and online engagement rates. |
8.2 Average order value (AOV) to track the value of purchases made by customers in the Brunei lingerie market. |
8.3 Customer retention rate to measure the effectiveness of brand loyalty and repeat purchases. |
8.4 Market penetration rate in different demographic segments to assess the reach and expansion of the lingerie market within Brunei. |
9 Brunei Lingerie Market - Opportunity Assessment |
9.1 Brunei Lingerie Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Brunei Lingerie Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Brunei Lingerie Market - Competitive Landscape |
10.1 Brunei Lingerie Market Revenue Share, By Companies, 2024 |
10.2 Brunei Lingerie Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |