Indonesia Fresh Strawberry Market (2025-2031) Outlook | Revenue, Companies, Industry, Forecast, Share, Value, Trends, Growth, Analysis & Size

Market Forecast By Product Type (June Bearing Strawberry, Ever Bearing Strawberry, Day Neutral Strawberry), By Application (Supermarkets/Hypermarkets, Convenience Stores, Independent Retailers, Online Sales, Others) And Competitive Landscape
Product Code: ETC221428 Publication Date: Aug 2023 Updated Date: Nov 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Indonesia Fresh Strawberry Market: Import Trend Analysis

In the Indonesia fresh strawberry market, the import trend showed a significant growth rate of 11.99% from 2023 to 2024, with a compound annual growth rate (CAGR) of 20.15% for the period 2020-2024. This robust import momentum can be attributed to increasing consumer demand for fresh produce and a shift towards healthier food choices in the Indonesian market.

Indonesia Fresh Strawberry Market Synopsis

Similarly, the fresh strawberry market in Indonesia is experiencing significant growth as strawberries are becoming a popular choice among health-conscious consumers for their high vitamin C content and antioxidants. The demand for fresh strawberries is rising, both as standalone fruits and as an ingredient in various food and beverage products.

Drivers of the Market

The fresh strawberry market in Indonesia is witnessing robust growth, primarily due to the following factors. Firstly, there is a growing preference for healthy and natural products among consumers, which has led to an increased demand for fresh strawberries. Strawberries are considered a rich source of vitamins and antioxidants, making them a popular choice among health-conscious individuals. Secondly, the tourism industry in Indonesia has been flourishing, attracting a large number of international visitors. Tourists, especially from countries where strawberries are not easily available, tend to seek out local fruits as part of their travel experience. This has led to a surge in demand for fresh strawberries in popular tourist destinations.

Challenges of the Market

Strawberry cultivation in Indonesia is heavily influenced by seasonal factors. The availability of fresh strawberries is limited to specific periods of the year, resulting in fluctuations in supply and potentially higher prices during off-seasons. Strawberries are highly perishable fruits that require careful handling and quick transportation from the farm to the market. Inadequate post-harvest management and logistics can lead to spoilage, wastage, and reduced shelf life, affecting both farmers and consumers.

COVID-19 Impact on the Market

The fresh strawberry market in Indonesia has been growing, driven by increasing consumer demand for fresh and healthy fruits. Strawberries are imported to meet domestic consumption, and there is also a growing trend of strawberry cultivation in certain regions of Indonesia. The market is influenced by factors such as seasonal availability, import regulations, and consumer preferences for locally sourced produce. The COVID-19 pandemic could have influenced the market in various ways, such as import disruptions, shifts in consumer spending, and impacts on domestic strawberry cultivation.

Key Highlights of the Report:

  • Indonesia Fresh Strawberry Market Outlook
  • Market Size of Indonesia Fresh Strawberry Market, 2024
  • Forecast of Indonesia Fresh Strawberry Market, 2031
  • Historical Data and Forecast of Indonesia Fresh Strawberry Revenues & Volume for the Period 2021-2031
  • Indonesia Fresh Strawberry Market Trend Evolution
  • Indonesia Fresh Strawberry Market Drivers and Challenges
  • Indonesia Fresh Strawberry Price Trends
  • Indonesia Fresh Strawberry Porter's Five Forces
  • Indonesia Fresh Strawberry Industry Life Cycle
  • Historical Data and Forecast of Indonesia Fresh Strawberry Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Fresh Strawberry Market Revenues & Volume By June Bearing Strawberry for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Fresh Strawberry Market Revenues & Volume By Ever Bearing Strawberry for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Fresh Strawberry Market Revenues & Volume By Day Neutral Strawberry for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Fresh Strawberry Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Fresh Strawberry Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Fresh Strawberry Market Revenues & Volume By Convenience Stores for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Fresh Strawberry Market Revenues & Volume By Independent Retailers for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Fresh Strawberry Market Revenues & Volume By Online Sales for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Fresh Strawberry Market Revenues & Volume By Others for the Period 2021-2031
  • Indonesia Fresh Strawberry Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Application
  • Indonesia Fresh Strawberry Top Companies Market Share
  • Indonesia Fresh Strawberry Competitive Benchmarking By Technical and Operational Parameters
  • Indonesia Fresh Strawberry Company Profiles
  • Indonesia Fresh Strawberry Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Indonesia Fresh Strawberry Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Indonesia Fresh Strawberry Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Indonesia Fresh Strawberry Market Overview

3.1 Indonesia Country Macro Economic Indicators

3.2 Indonesia Fresh Strawberry Market Revenues & Volume, 2021 & 2031F

3.3 Indonesia Fresh Strawberry Market - Industry Life Cycle

3.4 Indonesia Fresh Strawberry Market - Porter's Five Forces

3.5 Indonesia Fresh Strawberry Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.6 Indonesia Fresh Strawberry Market Revenues & Volume Share, By Application, 2021 & 2031F

4 Indonesia Fresh Strawberry Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing health consciousness and demand for fresh and nutritious produce in Indonesia

4.2.2 Growing trend towards healthy snacking and incorporation of berries into diets

4.2.3 Expansion of retail distribution channels and e-commerce platforms promoting accessibility of fresh strawberries

4.3 Market Restraints

4.3.1 Seasonal nature of strawberry production leading to fluctuations in supply

4.3.2 Challenges in maintaining quality and freshness of strawberries during transportation and storage

4.3.3 Limited awareness and education on the benefits and uses of strawberries in Indonesian cuisine

5 Indonesia Fresh Strawberry Market Trends

6 Indonesia Fresh Strawberry Market, By Types

6.1 Indonesia Fresh Strawberry Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 Indonesia Fresh Strawberry Market Revenues & Volume, By Product Type, 2021-2031F

6.1.3 Indonesia Fresh Strawberry Market Revenues & Volume, By June Bearing Strawberry, 2021-2031F

6.1.4 Indonesia Fresh Strawberry Market Revenues & Volume, By Ever Bearing Strawberry, 2021-2031F

6.1.5 Indonesia Fresh Strawberry Market Revenues & Volume, By Day Neutral Strawberry, 2021-2031F

6.2 Indonesia Fresh Strawberry Market, By Application

6.2.1 Overview and Analysis

6.2.2 Indonesia Fresh Strawberry Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F

6.2.3 Indonesia Fresh Strawberry Market Revenues & Volume, By Convenience Stores, 2021-2031F

6.2.4 Indonesia Fresh Strawberry Market Revenues & Volume, By Independent Retailers, 2021-2031F

6.2.5 Indonesia Fresh Strawberry Market Revenues & Volume, By Online Sales, 2021-2031F

6.2.6 Indonesia Fresh Strawberry Market Revenues & Volume, By Others, 2021-2031F

7 Indonesia Fresh Strawberry Market Import-Export Trade Statistics

7.1 Indonesia Fresh Strawberry Market Export to Major Countries

7.2 Indonesia Fresh Strawberry Market Imports from Major Countries

8 Indonesia Fresh Strawberry Market Key Performance Indicators

8.1 Average selling price of fresh strawberries

8.2 Number of new strawberry farms or expansions of existing farms

8.3 Percentage increase in strawberry consumption per capita

8.4 Number of partnerships between strawberry farmers and retail/e-commerce platforms

8.5 Adoption rate of strawberry-related recipes and products in the Indonesian market

9 Indonesia Fresh Strawberry Market - Opportunity Assessment

9.1 Indonesia Fresh Strawberry Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.2 Indonesia Fresh Strawberry Market Opportunity Assessment, By Application, 2021 & 2031F

10 Indonesia Fresh Strawberry Market - Competitive Landscape

10.1 Indonesia Fresh Strawberry Market Revenue Share, By Companies, 2024

10.2 Indonesia Fresh Strawberry Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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