| Product Code: ETC221428 | Publication Date: Aug 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Indonesia fresh strawberry market, the import trend showed a significant growth rate of 11.99% from 2023 to 2024, with a compound annual growth rate (CAGR) of 20.15% for the period 2020-2024. This robust import momentum can be attributed to increasing consumer demand for fresh produce and a shift towards healthier food choices in the Indonesian market.
Similarly, the fresh strawberry market in Indonesia is experiencing significant growth as strawberries are becoming a popular choice among health-conscious consumers for their high vitamin C content and antioxidants. The demand for fresh strawberries is rising, both as standalone fruits and as an ingredient in various food and beverage products.
The fresh strawberry market in Indonesia is witnessing robust growth, primarily due to the following factors. Firstly, there is a growing preference for healthy and natural products among consumers, which has led to an increased demand for fresh strawberries. Strawberries are considered a rich source of vitamins and antioxidants, making them a popular choice among health-conscious individuals. Secondly, the tourism industry in Indonesia has been flourishing, attracting a large number of international visitors. Tourists, especially from countries where strawberries are not easily available, tend to seek out local fruits as part of their travel experience. This has led to a surge in demand for fresh strawberries in popular tourist destinations.
Strawberry cultivation in Indonesia is heavily influenced by seasonal factors. The availability of fresh strawberries is limited to specific periods of the year, resulting in fluctuations in supply and potentially higher prices during off-seasons. Strawberries are highly perishable fruits that require careful handling and quick transportation from the farm to the market. Inadequate post-harvest management and logistics can lead to spoilage, wastage, and reduced shelf life, affecting both farmers and consumers.
The fresh strawberry market in Indonesia has been growing, driven by increasing consumer demand for fresh and healthy fruits. Strawberries are imported to meet domestic consumption, and there is also a growing trend of strawberry cultivation in certain regions of Indonesia. The market is influenced by factors such as seasonal availability, import regulations, and consumer preferences for locally sourced produce. The COVID-19 pandemic could have influenced the market in various ways, such as import disruptions, shifts in consumer spending, and impacts on domestic strawberry cultivation.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Fresh Strawberry Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Fresh Strawberry Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Fresh Strawberry Market - Industry Life Cycle |
3.4 Indonesia Fresh Strawberry Market - Porter's Five Forces |
3.5 Indonesia Fresh Strawberry Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Indonesia Fresh Strawberry Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Indonesia Fresh Strawberry Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and demand for fresh and nutritious produce in Indonesia |
4.2.2 Growing trend towards healthy snacking and incorporation of berries into diets |
4.2.3 Expansion of retail distribution channels and e-commerce platforms promoting accessibility of fresh strawberries |
4.3 Market Restraints |
4.3.1 Seasonal nature of strawberry production leading to fluctuations in supply |
4.3.2 Challenges in maintaining quality and freshness of strawberries during transportation and storage |
4.3.3 Limited awareness and education on the benefits and uses of strawberries in Indonesian cuisine |
5 Indonesia Fresh Strawberry Market Trends |
6 Indonesia Fresh Strawberry Market, By Types |
6.1 Indonesia Fresh Strawberry Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Fresh Strawberry Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Indonesia Fresh Strawberry Market Revenues & Volume, By June Bearing Strawberry, 2021-2031F |
6.1.4 Indonesia Fresh Strawberry Market Revenues & Volume, By Ever Bearing Strawberry, 2021-2031F |
6.1.5 Indonesia Fresh Strawberry Market Revenues & Volume, By Day Neutral Strawberry, 2021-2031F |
6.2 Indonesia Fresh Strawberry Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Fresh Strawberry Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.2.3 Indonesia Fresh Strawberry Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Indonesia Fresh Strawberry Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.2.5 Indonesia Fresh Strawberry Market Revenues & Volume, By Online Sales, 2021-2031F |
6.2.6 Indonesia Fresh Strawberry Market Revenues & Volume, By Others, 2021-2031F |
7 Indonesia Fresh Strawberry Market Import-Export Trade Statistics |
7.1 Indonesia Fresh Strawberry Market Export to Major Countries |
7.2 Indonesia Fresh Strawberry Market Imports from Major Countries |
8 Indonesia Fresh Strawberry Market Key Performance Indicators |
8.1 Average selling price of fresh strawberries |
8.2 Number of new strawberry farms or expansions of existing farms |
8.3 Percentage increase in strawberry consumption per capita |
8.4 Number of partnerships between strawberry farmers and retail/e-commerce platforms |
8.5 Adoption rate of strawberry-related recipes and products in the Indonesian market |
9 Indonesia Fresh Strawberry Market - Opportunity Assessment |
9.1 Indonesia Fresh Strawberry Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Indonesia Fresh Strawberry Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Indonesia Fresh Strawberry Market - Competitive Landscape |
10.1 Indonesia Fresh Strawberry Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Fresh Strawberry Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |