| Product Code: ETC5595747 | Publication Date: Nov 2023 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Libya Digital Out of Home Market Overview |
3.1 Libya Country Macro Economic Indicators |
3.2 Libya Digital Out of Home Market Revenues & Volume, 2021 & 2031F |
3.3 Libya Digital Out of Home Market - Industry Life Cycle |
3.4 Libya Digital Out of Home Market - Porter's Five Forces |
3.5 Libya Digital Out of Home Market Revenues & Volume Share, By Product , 2021 & 2031F |
3.6 Libya Digital Out of Home Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.7 Libya Digital Out of Home Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Libya Digital Out of Home Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization rate in Libya leading to higher footfall in urban areas, driving the demand for digital out-of-home advertising. |
4.2.2 Growing adoption of digital technology and smartphones among the population, increasing the effectiveness of digital out-of-home campaigns. |
4.2.3 Rising disposable income levels contributing to higher spending on advertising and marketing activities in Libya. |
4.3 Market Restraints |
4.3.1 Political instability and security concerns in Libya affecting the overall business environment and potentially hindering investment in digital out-of-home advertising. |
4.3.2 Limited infrastructure and technological capabilities in certain regions of Libya, restricting the reach and effectiveness of digital out-of-home campaigns. |
4.3.3 Economic challenges and fluctuating oil prices impacting advertising budgets of businesses operating in Libya. |
5 Libya Digital Out of Home Market Trends |
6 Libya Digital Out of Home Market Segmentations |
6.1 Libya Digital Out of Home Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Libya Digital Out of Home Market Revenues & Volume, By Billboard, 2021-2031F |
6.1.3 Libya Digital Out of Home Market Revenues & Volume, By Street Furniture, 2021-2031F |
6.1.4 Libya Digital Out of Home Market Revenues & Volume, By Transit, 2021-2031F |
6.2 Libya Digital Out of Home Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Libya Digital Out of Home Market Revenues & Volume, By Indoor , 2021-2031F |
6.2.3 Libya Digital Out of Home Market Revenues & Volume, By Outdoor, 2021-2031F |
6.3 Libya Digital Out of Home Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 Libya Digital Out of Home Market Revenues & Volume, By Commercial, 2021-2031F |
6.3.3 Libya Digital Out of Home Market Revenues & Volume, By Infrastructural, 2021-2031F |
6.3.4 Libya Digital Out of Home Market Revenues & Volume, By Institutional, 2021-2031F |
7 Libya Digital Out of Home Market Import-Export Trade Statistics |
7.1 Libya Digital Out of Home Market Export to Major Countries |
7.2 Libya Digital Out of Home Market Imports from Major Countries |
8 Libya Digital Out of Home Market Key Performance Indicators |
8.1 Average daily footfall in key urban areas where digital out-of-home advertising is prevalent. |
8.2 Percentage increase in mobile internet penetration rates in Libya. |
8.3 Growth in the number of digital out-of-home advertising screens installed across the country. |
8.4 Engagement rates of digital out-of-home campaigns measured through interactions such as QR code scans or social media engagements. |
8.5 Time spent by consumers viewing digital out-of-home ads compared to traditional static ads. |
9 Libya Digital Out of Home Market - Opportunity Assessment |
9.1 Libya Digital Out of Home Market Opportunity Assessment, By Product , 2021 & 2031F |
9.2 Libya Digital Out of Home Market Opportunity Assessment, By Application , 2021 & 2031F |
9.3 Libya Digital Out of Home Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Libya Digital Out of Home Market - Competitive Landscape |
10.1 Libya Digital Out of Home Market Revenue Share, By Companies, 2024 |
10.2 Libya Digital Out of Home Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |