| Product Code: ETC221426 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Fresh strawberries have gained popularity in Malaysia, driven by their sweet taste, vibrant color, and versatility in both desserts and savory dishes. The market for fresh strawberries is primarily seasonal, with local production complemented by imports during off-seasons. Consumers are increasingly including strawberries in their diets due to their high vitamin C content and antioxidant properties. To sustain market growth, players may focus on extending the strawberry season through controlled environment agriculture or importing from regions with different growing seasons.
The Malaysia fresh strawberry market is thriving, driven by consumer demand for fresh and locally grown produce. Strawberries are a popular fruit for their sweet flavor and versatility in desserts and snacks. The development of strawberry farms in cooler regions of Malaysia, such as Cameron Highlands, has enabled year-round production and availability. Additionally, the rise of agrotourism has created opportunities for consumers to pick their own strawberries, enhancing the overall experience. The government`s support for agricultural diversification and sustainable farming practices has also played a role in boosting the fresh strawberry market.
The fresh strawberry market in Malaysia may encounter challenges associated with climate limitations and transportation costs. Addressing these challenges through innovative cultivation methods and efficient supply chain management will be crucial for market growth.
In the case of the fresh strawberry market, the pandemic initially disrupted supply chains due to movement restrictions and labor shortages. This led to reduced availability of fresh strawberries in the market, impacting both domestic consumption and export potential. However, as the pandemic persisted, there was a shift in consumer behavior towards healthier food options, and fresh strawberries were perceived as a nutritious choice. This led to an eventual recovery in demand, and the market adapted to new safety and hygiene standards to ensure the availability of fresh strawberries. Overall, the market demonstrated resilience, with fluctuations in demand throughout the pandemic.
Prominent players in the Malaysia fresh strawberry market might include Sweet Berry Farms, Strawberry Delights, and Red Rose Berries. These companies are engaged in cultivating and supplying fresh strawberries to satisfy the local demand.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Fresh Strawberry Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Fresh Strawberry Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Fresh Strawberry Market - Industry Life Cycle |
3.4 Malaysia Fresh Strawberry Market - Porter's Five Forces |
3.5 Malaysia Fresh Strawberry Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Malaysia Fresh Strawberry Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Malaysia Fresh Strawberry Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and demand for fresh produce in Malaysia |
4.2.2 Growth in disposable income leading to higher spending on premium fruits like strawberries |
4.2.3 Expansion of modern retail outlets and online grocery platforms promoting the availability of fresh strawberries |
4.3 Market Restraints |
4.3.1 Limited cultivation of strawberries in Malaysia due to specific climate requirements |
4.3.2 Seasonal nature of strawberry production leading to fluctuations in supply |
4.3.3 High import costs for strawberries leading to higher prices for consumers |
5 Malaysia Fresh Strawberry Market Trends |
6 Malaysia Fresh Strawberry Market, By Types |
6.1 Malaysia Fresh Strawberry Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Fresh Strawberry Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Malaysia Fresh Strawberry Market Revenues & Volume, By June Bearing Strawberry, 2021-2031F |
6.1.4 Malaysia Fresh Strawberry Market Revenues & Volume, By Ever Bearing Strawberry, 2021-2031F |
6.1.5 Malaysia Fresh Strawberry Market Revenues & Volume, By Day Neutral Strawberry, 2021-2031F |
6.2 Malaysia Fresh Strawberry Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Fresh Strawberry Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.2.3 Malaysia Fresh Strawberry Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Malaysia Fresh Strawberry Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.2.5 Malaysia Fresh Strawberry Market Revenues & Volume, By Online Sales, 2021-2031F |
6.2.6 Malaysia Fresh Strawberry Market Revenues & Volume, By Others, 2021-2031F |
7 Malaysia Fresh Strawberry Market Import-Export Trade Statistics |
7.1 Malaysia Fresh Strawberry Market Export to Major Countries |
7.2 Malaysia Fresh Strawberry Market Imports from Major Countries |
8 Malaysia Fresh Strawberry Market Key Performance Indicators |
8.1 Average selling price of fresh strawberries in Malaysia |
8.2 Number of new strawberry cultivation initiatives in the country |
8.3 Percentage of market share held by local strawberry producers |
8.4 Consumer awareness and perception of the health benefits of strawberries |
8.5 Number of partnerships between retailers and strawberry suppliers in Malaysia |
9 Malaysia Fresh Strawberry Market - Opportunity Assessment |
9.1 Malaysia Fresh Strawberry Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Malaysia Fresh Strawberry Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Malaysia Fresh Strawberry Market - Competitive Landscape |
10.1 Malaysia Fresh Strawberry Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Fresh Strawberry Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |