| Product Code: ETC214537 | Publication Date: May 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
Thailand import trend for beach umbrellas exhibited a decline in growth from 2023 to 2024, with a rate of -14.5%. The compound annual growth rate (CAGR) for the period 2020-2024 stood at 1.03%. This negative momentum in 2024 may be attributed to shifting consumer preferences or changes in global trade dynamics impacting the market stability.
The Beach Umbrella market in Thailand is projected to grow at a growing growth rate of 5.39% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

The Thailand Beach Umbrella Market is closely aligned with the country`s vibrant tourism industry, which attracts millions of beach-loving visitors each year. Beach umbrellas are essential accessories for sun protection and relaxation on Thailand`s beautiful beaches. This market caters to a wide range of beachgoers, from budget-conscious travelers to luxury resort guests. It includes various types of beach umbrellas, such as traditional beach umbrellas, portable and lightweight options, and those with UV protection features. The market`s growth is influenced by tourism trends, environmental concerns, and the demand for innovative beach accessories.
The Thailand Beach Umbrella market is heavily influenced by the nation`s beautiful coastal regions and the popularity of beach vacations. Sun protection is a top priority for beachgoers, and beach umbrellas offer a convenient solution. The market is also driven by the rise in domestic tourism and the growth of beachside resorts. Manufacturers are continuously innovating by introducing lightweight, portable, and UV-resistant designs, further boosting demand.
The beach umbrella market contends with seasonality and competition from beach resorts that provide shade solutions. Durability and wind resistance are significant challenges as beach umbrellas need to withstand the elements. Moreover, ensuring portability and ease of use is crucial to attract beachgoers.
The Thailand beach umbrella market was also heavily impacted by the COVID-19 pandemic. With beach vacations and outdoor leisure activities restricted, the demand for beach umbrellas sharply declined. Hotels and resorts, which typically provide beach umbrellas to guests, also saw a drop in occupancy rates. As a result, manufacturers and suppliers of beach umbrellas faced reduced orders and financial challenges. However, the market showed signs of recovery as domestic tourism gained momentum and outdoor activities became more popular. As people sought safe and socially distanced recreation options, the market experienced a resurgence in demand. Going forward, the market is likely to see steady growth as long as the public health situation remains stable.
In the Thailand beach umbrella market, key players offer a range of sun protection solutions for beachgoers. "Beach Breeze Shades" is a prominent brand known for its lightweight and portable beach umbrellas, designed for easy setup and UV protection. They offer colorful and trendy options suitable for families and solo travelers alike. "SandCastle Shade" specializes in beach umbrellas with built-in sand anchors for stability on windy shores, making them a popular choice for beach enthusiasts. "Coastal Comfort" offers premium beach umbrellas with added features such as adjustable tilts and integrated pockets for convenience.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Beach Umbrella Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Beach Umbrella Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Beach Umbrella Market - Industry Life Cycle |
3.4 Thailand Beach Umbrella Market - Porter's Five Forces |
3.5 Thailand Beach Umbrella Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.6 Thailand Beach Umbrella Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Thailand Beach Umbrella Market Revenues & Volume Share, By Size, 2021 & 2031F |
4 Thailand Beach Umbrella Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing tourism industry in Thailand |
4.2.2 Increasing disposable income of consumers |
4.2.3 Rising awareness about sun protection and skin health |
4.3 Market Restraints |
4.3.1 Seasonal demand fluctuations |
4.3.2 Intense competition among beach umbrella manufacturers |
4.3.3 Price sensitivity of consumers |
5 Thailand Beach Umbrella Market Trends |
6 Thailand Beach Umbrella Market, By Types |
6.1 Thailand Beach Umbrella Market, By Material |
6.1.1 Overview and Analysis |
6.1.2 Thailand Beach Umbrella Market Revenues & Volume, By Material, 2021-2031F |
6.1.3 Thailand Beach Umbrella Market Revenues & Volume, By Wood, 2021-2031F |
6.1.4 Thailand Beach Umbrella Market Revenues & Volume, By Fiberglass, 2021-2031F |
6.1.5 Thailand Beach Umbrella Market Revenues & Volume, By Aluminum, 2021-2031F |
6.2 Thailand Beach Umbrella Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Beach Umbrella Market Revenues & Volume, By Hypermarkets/supermarkets, 2021-2031F |
6.2.3 Thailand Beach Umbrella Market Revenues & Volume, By Specialty stores, 2021-2031F |
6.2.4 Thailand Beach Umbrella Market Revenues & Volume, By Online retailers, 2021-2031F |
6.2.5 Thailand Beach Umbrella Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand Beach Umbrella Market, By Size |
6.3.1 Overview and Analysis |
6.3.2 Thailand Beach Umbrella Market Revenues & Volume, By 5 ?? 7 Feet, 2021-2031F |
6.3.3 Thailand Beach Umbrella Market Revenues & Volume, By 5 ?? 10 Feet, 2021-2031F |
6.3.4 Thailand Beach Umbrella Market Revenues & Volume, By > 10.5 Feet, 2021-2031F |
7 Thailand Beach Umbrella Market Import-Export Trade Statistics |
7.1 Thailand Beach Umbrella Market Export to Major Countries |
7.2 Thailand Beach Umbrella Market Imports from Major Countries |
8 Thailand Beach Umbrella Market Key Performance Indicators |
8.1 Average occupancy rate of beach resorts in Thailand |
8.2 Number of beach events and festivals held annually |
8.3 Percentage of consumers using sun protection products on the beach |
9 Thailand Beach Umbrella Market - Opportunity Assessment |
9.1 Thailand Beach Umbrella Market Opportunity Assessment, By Material, 2021 & 2031F |
9.2 Thailand Beach Umbrella Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Thailand Beach Umbrella Market Opportunity Assessment, By Size, 2021 & 2031F |
10 Thailand Beach Umbrella Market - Competitive Landscape |
10.1 Thailand Beach Umbrella Market Revenue Share, By Companies, 2024 |
10.2 Thailand Beach Umbrella Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |