United States (US) Vitamin B12 Market Outlook | Growth, Analysis, Industry, Size, Companies, COVID-19 IMPACT, Share, Trends, Value, Forecast & Revenue

Market Forecast By Dosage Form (Syrups, Injection, Tablets, Powder, Nasal Spray), By Route of Administration (Oral, Intravenous, Subcutaneous, Nasal), By Distribution Channel (Hospital Pharmacy, Retail Pharmacy, Online Pharmacy) And Competitive Landscape
Product Code: ETC351601 Publication Date: Aug 2022 Updated Date: Jun 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Sachin Kumar Rai No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

United States of America Vitamin B12 Market Size Growth Rate


The United States of America Vitamin B12 Market could see a tapering of growth rates over 2025 to 2029. Although the growth rate starts strong at 6.65% in 2025, it steadily loses momentum, ending at 5.15% by 2029.

United States of America Vitamin B12 Market Size Growth Rate

United States (US) Vitamin B12 Market Overview

The United States Vitamin B12 market is experiencing steady growth due to the increasing awareness about the health benefits of Vitamin B12, such as improved energy levels, cognitive function, and nerve health. The market is driven by factors like the rising prevalence of vitamin B12 deficiencies, especially among vegetarians, vegans, and older adults, who are more at risk of inadequate intake. The market is also benefiting from the expanding dietary supplements industry and the increasing adoption of vitamin-fortified food and beverages. Key players in the US Vitamin B12 market include Nature`s Bounty, NOW Foods, Garden of Life, and Solgar. With the growing emphasis on preventive healthcare and wellness trends, the demand for Vitamin B12 products is expected to continue to rise in the US market.

United States (US) Vitamin B12 Market Trends

In the United States, the Vitamin B12 market is experiencing a growing demand due to the increasing awareness of the importance of this essential nutrient for overall health and well-being. Consumers are becoming more health-conscious and are seeking out Vitamin B12 supplements to support energy levels, cognitive function, and metabolism. The market is also seeing a rise in vegan and vegetarian populations looking for plant-based sources of Vitamin B12, driving the demand for fortified foods and supplements. Additionally, the aging population is fueling the market growth as older adults often require Vitamin B12 supplementation for optimal health. With a focus on wellness and preventive healthcare, the Vitamin B12 market is expected to continue its upward trajectory in the US.

United States (US) Vitamin B12 Market Challenges

In the US Vitamin B12 market, challenges include increasing competition from a wide range of supplement manufacturers, leading to price wars and pressure on profit margins. Consumer confusion regarding the benefits and differences of various Vitamin B12 products also poses a challenge, making it difficult for brands to differentiate themselves in a crowded market. Additionally, regulatory scrutiny and evolving health claims regulations can impact marketing strategies and product labeling. Ensuring product quality and efficacy while meeting changing consumer preferences and demands for sustainable and ethically sourced ingredients further complicates market dynamics. Overall, companies operating in the US Vitamin B12 market must navigate these challenges by investing in research and development, effective marketing strategies, and maintaining transparency to build consumer trust and loyalty.

United States (US) Vitamin B12 Market Investment Opportunities

The US Vitamin B12 market presents several investment opportunities due to the growing consumer awareness about the importance of Vitamin B12 in maintaining overall health and wellness. The market is witnessing increasing demand for Vitamin B12 supplements and fortified foods, driven by factors such as rising healthcare costs, aging population, and the trend towards preventive healthcare. Key investment opportunities in the US Vitamin B12 market include investing in innovative product development to cater to specific consumer needs, expanding distribution channels to reach a wider customer base, and leveraging digital marketing strategies to enhance brand visibility and consumer engagement. Additionally, investing in research and development to explore new applications of Vitamin B12, such as in beauty and skincare products, can also offer promising prospects for growth and differentiation in the market.

United States (US) Vitamin B12 Market Government Policy

Government policies related to the United States Vitamin B12 Market primarily focus on regulating the safety, labeling, and marketing of vitamin supplements to ensure consumer protection. The Food and Drug Administration (FDA) oversees the production and distribution of vitamin B12 supplements, setting strict quality standards and requiring accurate labeling of ingredients and dosage information. Additionally, the FDA prohibits false or misleading health claims about the benefits of vitamin B12 supplements to prevent deceptive marketing practices. The government also supports public health initiatives to raise awareness about the importance of vitamin B12 in maintaining overall health and the potential risks of deficiencies, encouraging consumers to make informed decisions regarding their vitamin intake.

United States (US) Vitamin B12 Market Future Outlook

The United States Vitamin B12 Market is expected to witness steady growth in the coming years due to increasing awareness about the importance of vitamin B12 in maintaining overall health and wellness. Factors such as a growing aging population, rising consumer interest in preventive healthcare, and the popularity of dietary supplements are driving the market growth. Additionally, the rising prevalence of vitamin B12 deficiency among individuals following vegan or vegetarian diets is further fueling the demand for B12 supplements. With the increasing emphasis on health and wellness trends, the US Vitamin B12 Market is poised for expansion, with opportunities for new product launches, innovative formulations, and strategic partnerships to cater to the evolving consumer needs and preferences.

Key Highlights of the Report:

  • United States (US) Vitamin B12 Market Outlook
  • Market Size of United States (US) Vitamin B12 Market, 2021
  • Forecast of United States (US) Vitamin B12 Market, 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Revenues & Volume for the Period 2018 - 2031
  • United States (US) Vitamin B12 Market Trend Evolution
  • United States (US) Vitamin B12 Market Drivers and Challenges
  • United States (US) Vitamin B12 Price Trends
  • United States (US) Vitamin B12 Porter's Five Forces
  • United States (US) Vitamin B12 Industry Life Cycle
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Dosage Form for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Syrups for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Injection for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Tablets for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Powder for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Nasal Spray for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Route of Administration for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Oral for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Intravenous for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Subcutaneous for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Nasal for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Distribution Channel for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Hospital Pharmacy for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Retail Pharmacy for the Period 2018 - 2031
  • Historical Data and Forecast of United States (US) Vitamin B12 Market Revenues & Volume By Online Pharmacy for the Period 2018 - 2031
  • United States (US) Vitamin B12 Import Export Trade Statistics
  • Market Opportunity Assessment By Dosage Form
  • Market Opportunity Assessment By Route of Administration
  • Market Opportunity Assessment By Distribution Channel
  • United States (US) Vitamin B12 Top Companies Market Share
  • United States (US) Vitamin B12 Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) Vitamin B12 Company Profiles
  • United States (US) Vitamin B12 Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) Vitamin B12 Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Vitamin B12 Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Vitamin B12 Market - Industry Life Cycle

3.4 United States (US) Vitamin B12 Market - Porter's Five Forces

3.5 United States (US) Vitamin B12 Market Revenues & Volume Share, By Dosage Form, 2021 & 2031F

3.6 United States (US) Vitamin B12 Market Revenues & Volume Share, By Route of Administration, 2021 & 2031F

3.7 United States (US) Vitamin B12 Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 United States (US) Vitamin B12 Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 United States (US) Vitamin B12 Market Trends

6 United States (US) Vitamin B12 Market, By Types

6.1 United States (US) Vitamin B12 Market, By Dosage Form

6.1.1 Overview and Analysis

6.1.2 United States (US) Vitamin B12 Market Revenues & Volume, By Dosage Form, 2018 - 2031F

6.1.3 United States (US) Vitamin B12 Market Revenues & Volume, By Syrups, 2018 - 2031F

6.1.4 United States (US) Vitamin B12 Market Revenues & Volume, By Injection, 2018 - 2031F

6.1.5 United States (US) Vitamin B12 Market Revenues & Volume, By Tablets, 2018 - 2031F

6.1.6 United States (US) Vitamin B12 Market Revenues & Volume, By Powder, 2018 - 2031F

6.1.7 United States (US) Vitamin B12 Market Revenues & Volume, By Nasal Spray, 2018 - 2031F

6.2 United States (US) Vitamin B12 Market, By Route of Administration

6.2.1 Overview and Analysis

6.2.2 United States (US) Vitamin B12 Market Revenues & Volume, By Oral, 2018 - 2031F

6.2.3 United States (US) Vitamin B12 Market Revenues & Volume, By Intravenous, 2018 - 2031F

6.2.4 United States (US) Vitamin B12 Market Revenues & Volume, By Subcutaneous, 2018 - 2031F

6.2.5 United States (US) Vitamin B12 Market Revenues & Volume, By Nasal, 2018 - 2031F

6.3 United States (US) Vitamin B12 Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 United States (US) Vitamin B12 Market Revenues & Volume, By Hospital Pharmacy, 2018 - 2031F

6.3.3 United States (US) Vitamin B12 Market Revenues & Volume, By Retail Pharmacy, 2018 - 2031F

6.3.4 United States (US) Vitamin B12 Market Revenues & Volume, By Online Pharmacy, 2018 - 2031F

7 United States (US) Vitamin B12 Market Import-Export Trade Statistics

7.1 United States (US) Vitamin B12 Market Export to Major Countries

7.2 United States (US) Vitamin B12 Market Imports from Major Countries

8 United States (US) Vitamin B12 Market Key Performance Indicators

9 United States (US) Vitamin B12 Market - Opportunity Assessment

9.1 United States (US) Vitamin B12 Market Opportunity Assessment, By Dosage Form, 2021 & 2031F

9.2 United States (US) Vitamin B12 Market Opportunity Assessment, By Route of Administration, 2021 & 2031F

9.3 United States (US) Vitamin B12 Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 United States (US) Vitamin B12 Market - Competitive Landscape

10.1 United States (US) Vitamin B12 Market Revenue Share, By Companies, 2021

10.2 United States (US) Vitamin B12 Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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