| Product Code: ETC221430 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The fresh strawberry market in Vietnam has been expanding, driven by the growing demand for this popular berry. Fresh strawberries are consumed as a healthy and delicious snack, added to desserts, and used in various culinary creations. The market`s growth is attributed to the increasing awareness of strawberries` nutritional benefits and versatile culinary applications.
The growth of the Vietnam fresh strawberry market is driven by consumers` love for fresh and sweet berries, the popularity of strawberries in desserts and beverages, and the expansion of strawberry cultivation. Fresh strawberries are known for their vibrant red color and delicious flavor. The market benefits from consumers` cravings for seasonal fruits, the use of strawberries in smoothies and ice creams, and the efforts of growers to increase strawberry production. Farmers and suppliers provide fresh strawberries that cater to consumers` demand for quality and taste, contributing to the market`s expansion.
In the Vietnam fresh strawberry market, challenges revolve around seasonal availability and competition from imported strawberries. Strawberries are a beloved fruit, but their availability can be seasonal, impacting supply and pricing. Additionally, consumers may have access to imported strawberries year-round. Manufacturers must invest in strategies that promote the appeal of locally grown strawberries, emphasizing freshness and supporting local farmers to compete effectively.
The COVID-19 pandemic significantly impacted the Vietnam fresh strawberry market. Due to restrictions and safety concerns, there were challenges in harvesting and transportation, affecting the availability of fresh strawberries. Additionally, shifting consumer priorities towards essential items and concerns about contamination impacted the demand and consumption patterns within the market.
In the Vietnam fresh strawberry market, key players encompass both domestic strawberry growers and international suppliers of fresh strawberries. Domestic strawberry farms and distributors, such as Sapa Fresh Co., Ltd., are significant contributors to the production and distribution of fresh strawberries within Vietnam. Additionally, international suppliers of fresh strawberries like Driscoll`s are influential players in providing high-quality imported strawberries to the Vietnamese fruit market, offering a selection of strawberry varieties to satisfy consumer demand.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Fresh Strawberry Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Fresh Strawberry Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Fresh Strawberry Market - Industry Life Cycle |
3.4 Vietnam Fresh Strawberry Market - Porter's Five Forces |
3.5 Vietnam Fresh Strawberry Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Vietnam Fresh Strawberry Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Vietnam Fresh Strawberry Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about health benefits of consuming fresh strawberries |
4.2.2 Rising demand for organic and natural food products |
4.2.3 Growth in tourism industry leading to higher demand for premium fruits like strawberries |
4.3 Market Restraints |
4.3.1 Seasonal availability and limited shelf life of fresh strawberries |
4.3.2 Challenges in maintaining quality and standards during transportation and storage |
5 Vietnam Fresh Strawberry Market Trends |
6 Vietnam Fresh Strawberry Market, By Types |
6.1 Vietnam Fresh Strawberry Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Fresh Strawberry Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Vietnam Fresh Strawberry Market Revenues & Volume, By June Bearing Strawberry, 2021-2031F |
6.1.4 Vietnam Fresh Strawberry Market Revenues & Volume, By Ever Bearing Strawberry, 2021-2031F |
6.1.5 Vietnam Fresh Strawberry Market Revenues & Volume, By Day Neutral Strawberry, 2021-2031F |
6.2 Vietnam Fresh Strawberry Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Fresh Strawberry Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.2.3 Vietnam Fresh Strawberry Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Vietnam Fresh Strawberry Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.2.5 Vietnam Fresh Strawberry Market Revenues & Volume, By Online Sales, 2021-2031F |
6.2.6 Vietnam Fresh Strawberry Market Revenues & Volume, By Others, 2021-2031F |
7 Vietnam Fresh Strawberry Market Import-Export Trade Statistics |
7.1 Vietnam Fresh Strawberry Market Export to Major Countries |
7.2 Vietnam Fresh Strawberry Market Imports from Major Countries |
8 Vietnam Fresh Strawberry Market Key Performance Indicators |
8.1 Average selling price of fresh strawberries |
8.2 Number of new strawberry farms or expansions of existing farms |
8.3 Percentage of strawberry production meeting organic certification standards |
8.4 Volume of strawberries exported to international markets |
8.5 Number of strawberry-related food products launched in the market |
9 Vietnam Fresh Strawberry Market - Opportunity Assessment |
9.1 Vietnam Fresh Strawberry Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Vietnam Fresh Strawberry Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Vietnam Fresh Strawberry Market - Competitive Landscape |
10.1 Vietnam Fresh Strawberry Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Fresh Strawberry Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |