Product Code: ETC231210 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Vietnam Massage Guns Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate begins at 11.95% in 2025, climbs to a high of 14.25% in 2028, and moderates to 13.49% by 2029.
The Massage Guns market in Vietnam is projected to grow at a high growth rate of 13.86% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.
Massage guns have gained popularity as personal wellness devices, offering percussive therapy and muscle relaxation. The Vietnam massage guns market caters to individuals seeking at-home solutions for muscle recovery and relaxation. As health and wellness trends continue to grow, the market for massage guns is expanding.
The growth of the Vietnam massage guns market is propelled by wellness trends, fitness recovery needs, and the demand for convenient self-massage solutions. Massage guns provide percussive therapy to relieve muscle tension and soreness. The market benefits from the awareness of the importance of muscle recovery and relaxation in physical well-being. Consumers in Vietnam are incorporating massage guns into their fitness routines and daily lives, contributing to the market`s growth.
In the Vietnam massage guns market, challenges primarily stem from consumer awareness, product quality, and competition. Massage guns offer therapeutic benefits, but educating consumers about their advantages, maintaining product quality, and standing out in a competitive market can be complex. Additionally, ensuring the effectiveness and safety of massage guns is crucial. Manufacturers must focus on consumer education, quality assurance, and product innovation to provide effective and safe massage guns that cater to the needs of health-conscious consumers in Vietnam.
The COVID-19 pandemic had a discernible impact on the Vietnam massage guns market. With limited access to massage services and increased stress levels, the demand for massage guns surged. Manufacturers faced challenges in meeting this heightened demand due to supply chain disruptions. The market remained robust post-pandemic as self-care trends continued.
In the Vietnam massage guns market, key players encompass manufacturers and suppliers of percussion massage guns used for muscle recovery and relaxation. Both domestic companies and international wellness and fitness equipment manufacturers may produce massage guns suitable for the Vietnamese market. Prominent brands like Theragun LLC (now Therabody) and Hyperice, Inc. offer percussion massage guns and related recovery products and may provide their products in Vietnam, supporting health and wellness.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Massage Guns Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Massage Guns Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Massage Guns Market - Industry Life Cycle |
3.4 Vietnam Massage Guns Market - Porter's Five Forces |
3.5 Vietnam Massage Guns Market Revenues & Volume Share, By Purpose, 2021 & 2031F |
3.6 Vietnam Massage Guns Market Revenues & Volume Share, By Battery, 2021 & 2031F |
3.7 Vietnam Massage Guns Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
3.8 Vietnam Massage Guns Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Vietnam Massage Guns Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the benefits of massage therapy and muscle recovery |
4.2.2 Growing emphasis on health and wellness among the Vietnamese population |
4.2.3 Rising disposable income leading to higher spending on fitness and relaxation products |
4.3 Market Restraints |
4.3.1 Lack of regulatory framework for massage gun products in Vietnam |
4.3.2 Limited availability of high-quality massage gun brands in the market |
4.3.3 Competition from traditional massage services and alternative pain relief products |
5 Vietnam Massage Guns Market Trends |
6 Vietnam Massage Guns Market, By Types |
6.1 Vietnam Massage Guns Market, By Purpose |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Massage Guns Market Revenues & Volume, By Purpose, 2021-2031F |
6.1.3 Vietnam Massage Guns Market Revenues & Volume, By Small Size/handheld, 2021-2031F |
6.1.4 Vietnam Massage Guns Market Revenues & Volume, By Mid-Size/Professional, 2021-2031F |
6.1.5 Vietnam Massage Guns Market Revenues & Volume, By Large Size/Powerful, 2021-2031F |
6.2 Vietnam Massage Guns Market, By Battery |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Massage Guns Market Revenues & Volume, By Rechargeable, 2021-2031F |
6.2.3 Vietnam Massage Guns Market Revenues & Volume, By Replaceable, 2021-2031F |
6.3 Vietnam Massage Guns Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Massage Guns Market Revenues & Volume, By Direct Sales, 2021-2031F |
6.3.3 Vietnam Massage Guns Market Revenues & Volume, By Indirect Sales, 2021-2031F |
6.4 Vietnam Massage Guns Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Massage Guns Market Revenues & Volume, By Athletes, 2021-2031F |
6.4.3 Vietnam Massage Guns Market Revenues & Volume, By Chiropractor, 2021-2031F |
6.4.4 Vietnam Massage Guns Market Revenues & Volume, By Fitness Enthusiasts, 2021-2031F |
6.4.5 Vietnam Massage Guns Market Revenues & Volume, By Expectant Women, 2021-2031F |
6.4.6 Vietnam Massage Guns Market Revenues & Volume, By Others, 2021-2031F |
7 Vietnam Massage Guns Market Import-Export Trade Statistics |
7.1 Vietnam Massage Guns Market Export to Major Countries |
7.2 Vietnam Massage Guns Market Imports from Major Countries |
8 Vietnam Massage Guns Market Key Performance Indicators |
8.1 Number of wellness centers and gyms offering massage gun services |
8.2 Percentage increase in online searches for massage guns in Vietnam |
8.3 Growth in the number of influencers and celebrities endorsing massage gun brands |
9 Vietnam Massage Guns Market - Opportunity Assessment |
9.1 Vietnam Massage Guns Market Opportunity Assessment, By Purpose, 2021 & 2031F |
9.2 Vietnam Massage Guns Market Opportunity Assessment, By Battery, 2021 & 2031F |
9.3 Vietnam Massage Guns Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
9.4 Vietnam Massage Guns Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Vietnam Massage Guns Market - Competitive Landscape |
10.1 Vietnam Massage Guns Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Massage Guns Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |