Product Code: ETC419366 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The whole grain foods market in Vietnam is witnessing a shift in consumer preferences towards healthier eating habits. Whole grains are rich in nutrients and fiber, making them a popular choice among health-conscious individuals. As dietary awareness grows, the market for whole grain foods has expanded to include a wide range of products, from bread and cereals to rice and pasta. Local and international food producers are capitalizing on this trend by offering a variety of whole grain options to meet consumer demands.
The whole grain foods market in Vietnam is experiencing growth as consumers become increasingly health-conscious. Whole grains are perceived as nutritious and are associated with a range of health benefits. As a result, there is a growing demand for whole grain products, including whole grain bread, rice, and pasta. The market is also driven by government initiatives to promote healthy eating habits and reduce the prevalence of diet-related health issues such as obesity and diabetes.
The challenges in the Vietnam whole grain foods market include consumer education and affordability. While there is a growing interest in healthier eating habits, many consumers may not fully understand the benefits of whole grains. Additionally, whole grain products can be more expensive than refined alternatives, which can limit their adoption, especially among lower-income consumers. Distribution and logistics also play a role in reaching a broader market with these products.
The whole grain foods market saw mixed impacts during the pandemic. While there was increased awareness of the importance of a healthy diet, supply chain disruptions and economic uncertainties influenced consumer choices. Some segments of the market, such as packaged whole grain products, witnessed growth, while others faced challenges as restaurants and foodservice establishments closed or operated at reduced capacity.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Whole Grain Foods Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Whole Grain Foods Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Whole Grain Foods Market - Industry Life Cycle |
3.4 Vietnam Whole Grain Foods Market - Porter's Five Forces |
3.5 Vietnam Whole Grain Foods Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Vietnam Whole Grain Foods Market Revenues & Volume Share, By nature, 2021 & 2031F |
3.7 Vietnam Whole Grain Foods Market Revenues & Volume Share, By Flavors, 2021 & 2031F |
3.8 Vietnam Whole Grain Foods Market Revenues & Volume Share, By Source, 2021 & 2031F |
4 Vietnam Whole Grain Foods Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness among Vietnamese consumers |
4.2.2 Government initiatives promoting healthy eating habits and sustainable agriculture |
4.2.3 Rise in disposable income leading to higher spending on premium and healthier food options |
4.3 Market Restraints |
4.3.1 Limited consumer awareness and understanding of the benefits of whole grain foods |
4.3.2 Higher prices of whole grain foods compared to traditional alternatives |
4.3.3 Limited availability and distribution channels for whole grain products in rural areas |
5 Vietnam Whole Grain Foods Market Trends |
6 Vietnam Whole Grain Foods Market, By Types |
6.1 Vietnam Whole Grain Foods Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Whole Grain Foods Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Vietnam Whole Grain Foods Market Revenues & Volume, By Bakery, 2021-2031F |
6.1.4 Vietnam Whole Grain Foods Market Revenues & Volume, By Snack Bars, 2021-2031F |
6.1.5 Vietnam Whole Grain Foods Market Revenues & Volume, By Crisps And Crackers, 2021-2031F |
6.1.6 Vietnam Whole Grain Foods Market Revenues & Volume, By Pastas And Noodles, 2021-2031F |
6.1.7 Vietnam Whole Grain Foods Market Revenues & Volume, By Breakfast Cereals, 2021-2031F |
6.2 Vietnam Whole Grain Foods Market, By nature |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Whole Grain Foods Market Revenues & Volume, By conventional, 2021-2031F |
6.2.3 Vietnam Whole Grain Foods Market Revenues & Volume, By organic, 2021-2031F |
6.3 Vietnam Whole Grain Foods Market, By Flavors |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Whole Grain Foods Market Revenues & Volume, By Vanilla, 2021-2031F |
6.3.3 Vietnam Whole Grain Foods Market Revenues & Volume, By Honey, 2021-2031F |
6.3.4 Vietnam Whole Grain Foods Market Revenues & Volume, By Chocolate, 2021-2031F |
6.3.5 Vietnam Whole Grain Foods Market Revenues & Volume, By Nuts, 2021-2031F |
6.3.6 Vietnam Whole Grain Foods Market Revenues & Volume, By Fruits, 2021-2031F |
6.3.7 Vietnam Whole Grain Foods Market Revenues & Volume, By Chocolates, 2021-2031F |
6.4 Vietnam Whole Grain Foods Market, By Source |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Whole Grain Foods Market Revenues & Volume, By Multi-grain, 2021-2031F |
6.4.3 Vietnam Whole Grain Foods Market Revenues & Volume, By Rye, 2021-2031F |
6.4.4 Vietnam Whole Grain Foods Market Revenues & Volume, By Maize, 2021-2031F |
6.4.5 Vietnam Whole Grain Foods Market Revenues & Volume, By Quinoa, 2021-2031F |
6.4.6 Vietnam Whole Grain Foods Market Revenues & Volume, By Wheat, 2021-2031F |
6.4.7 Vietnam Whole Grain Foods Market Revenues & Volume, By Oats, 2021-2031F |
6.4.8 Vietnam Whole Grain Foods Market Revenues & Volume, By Barley, 2021-2031F |
6.4.9 Vietnam Whole Grain Foods Market Revenues & Volume, By Barley, 2021-2031F |
7 Vietnam Whole Grain Foods Market Import-Export Trade Statistics |
7.1 Vietnam Whole Grain Foods Market Export to Major Countries |
7.2 Vietnam Whole Grain Foods Market Imports from Major Countries |
8 Vietnam Whole Grain Foods Market Key Performance Indicators |
8.1 Consumer adoption rate of whole grain foods |
8.2 Number of new product launches in the whole grain foods segment |
8.3 Percentage of grocery stores and supermarkets stocking whole grain products |
8.4 Consumer engagement with whole grain food content on social media |
8.5 Growth in partnerships between whole grain food producers and food service providers |
9 Vietnam Whole Grain Foods Market - Opportunity Assessment |
9.1 Vietnam Whole Grain Foods Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Vietnam Whole Grain Foods Market Opportunity Assessment, By nature, 2021 & 2031F |
9.3 Vietnam Whole Grain Foods Market Opportunity Assessment, By Flavors, 2021 & 2031F |
9.4 Vietnam Whole Grain Foods Market Opportunity Assessment, By Source, 2021 & 2031F |
10 Vietnam Whole Grain Foods Market - Competitive Landscape |
10.1 Vietnam Whole Grain Foods Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Whole Grain Foods Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |