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India Air Purifier Market registered substantial growth in 2015. Sharp captured Lion’s share of the market – 6Wresearch

17 February, 2015

India Air Purifier Market registered revenues of around $.03 Billion in 2015 primarily driven by rapid urbanization, increasing usage of non-renewable sources of energy, increasing consumer awareness as well as soaring level of pollution and rising number of vehicles.

According to a study conducted by 6Wresearch on India Air Purifier Market in 2016, India Air Purifier market recorded revenues worth $.03 Billion in 2015 and is expected to demonstrate significant growth prospects in the near future. Expats and affluent class are the key consumers due to high prices of the devices. Further, demand for Air Purifiers in India is primarily arising from persons already suffering from respiratory diseases. Cities such as Delhi, Chennai, Hyderabad, Pune, Mumbai and Kolkata have registered very high level of vehicle pollution.

  Key Highlights (CY H1 2015)

  1. Government, Residential and Healthcare are the major revenue generating verticals in the India Air Purifier market
  2. The Northern Region in India constituted major share of the market
  3. Sharp emerged as the leader with a market share of around 23% (in volume terms) in 2015
  4. Other key players in the India Air Purifier market include Philips, Eureka Forbes and Daikin
  5. The India Air Purifier market covering Room and Car Air Purifiers would together witness growth rate of over 160%.

Rapid industrialization, growing urbanization along with rising population have adversely effected the air quality of the country resulting into hazardous air pollution. Pollution control Acts and Regulations has taken several key initiatives to control air pollution in India. Further, Under Swachh Bharat Abhiyan, Environment Ministry has launched National Air Quality Index (AQI) to judge the air quality for the common man.

The awareness amongst the Indian consumers towards air pollution has increased significantly over the years as a result of rising respiratory diseases and increasing healthcare expenditure. Additionally, with decreasing prices of Air Purifiers in India, penetration is anticipated to increase especially in tier 1 & 2 cities.

The Air Purifier Manufacturers in India should increase their exposure towards Residential segment from the current Commercial segment. Additionally, Companies should also target the Middle Class Segment along with the Luxury segment. At present, the main challenges in the India Air Purifier market are lack of awareness and efficient distribution channel. The distribution channels should be strengthened by using modern distribution techniques such as online retailing.

The Indian Air Purifier market has registered entry of large number of companies in the past few years. Further, this trend is expected to continue owing to huge potential in the market. In 2014, consumer electronics firm Panasonic launched its Air Purifiers in India. Additionally, Xiaomi, known for its mobile phones has also recently entered into the market offering cheapest Air Purifier devices as compared to other branded products.

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