India Set Top Box Market registered an annual shipments of 18.48 million units for the year ending June 2014. HD Set Top Box in the DVB-S segment witnessed a growth of 700 BPS in H2 over H1-6Wresearch
Set Top Boxes (STBs) remains one of the fastest growing products in India consumer electronics segment. Increasing demand for digital viewing among the Indian consumers is further expected to boost the Indian STB market.
Table: India Set Top Box Market, By STB Type
Source: 6Wresearch India Set Top Box (STBs) Market Annual Tracker
Note: Others include IPTV, OS based STBs and Terrestrial STBs
The Cable Television Networks Amendment Bill passed by government in 2011 remains the key growth driver for the India Set Top Box Market. Additionally, services such as recording and attached karaoke have further increased the demand for STBs in India. DVB-S STBs registered a substantial growth over the last few quarters. Effective marketing and increasing demand for better video quality played a major role in the transformation of Indian customers towards this segment.
In India Set Top Box Market, SD (Standard Definition) STBs still holds major share of the market. However, in the last few quarters, growing demand for HD (High Definition) STBs has been observed among the Indian consumers. In the DVB-S segment, HD STBs captured around 63% share of the market.
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