Need for on-time and well maintained means of public transport, aggressive marketing by radio taxi operators and increasing crimes in public transports due to lack of safety and security measures have increased the demand for Radio Taxi Market in Kolkata. Additionally, growing corporate culture along with rising working class population have further fuelled the growth of Radio Taxis in Kolkata.
Growing urban population, increasing aggressive investment strategies including predatory pricing have paved the path for the development of Kolkata Radio Taxi Market. Additionally, customer incentives in the form of festive discounts and free rides have further helped the cause.
According to Anuj Mehrotra (Senior Research Analyst, 6Wresearch-India Electronics Division) “Kolkata is regarded as the most progressive city in the country in terms of public transport. Further, Taxi culture in the region was prevalent even before the advent of radio taxi market in the country. High level of customer convenience, GPS enabled vehicles coupled with convenient app based booking and payment model have lured the commuters to opt for radio taxis over the traditional taxis.”
“Delay in response due to shortage of cabs during peak hours, lack of skilled drivers and absence of rules and regulations governing the radio taxi operators have limited the growth of Kolkata Radio Taxi Market to some extent.”
Increasing demand from corporate sector, accurate and cost effective pricing models and rising disposable income have increased the consumer base for Radio Taxi Market in the region. Additionally, entry of major radio taxi operators backed by global investors have created a to cut-throat competition in the market.
Kolkata Radio Taxi Market Report provides in depth analysis offering insights on market share. The report estimates and forecast overall Kolkata Radio Taxi market by revenue, overall, owned & aggregator fleet size, service providers and avg. & aggregator trips.
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