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Trending corporate culture is spurring the demand for Radio Taxi’s in Pune – 6Wresearch

27 October, 2015

Rising disposable income, growing popularity among commuters and increasing working class population in the region have paved the growth for Pune Radio Taxi market. Further, escalating investments by global investors coupled with aggressive marketing have further fuelled the growth of Radio Taxi market in Pune.

Over the period of time, competition in the Radio Taxi market has increased tremendously due to which operating margin for taxi operators have declined. As a result of this factor, companies have opted to generate huge funds through equity and debt thus pumping enormous amount of money in the market. This has resulted in players devising new payment models and providing discounts for first time passengers making their experience praiseworthy.

According to Anuj Mehrotra (Senior Research Analyst, 6Wresearch-India Electronics Division), “Absence of safe and convenient public transport, trending corporate culture and increasing working class population have made radio taxis as a modern version of public transport. Additionally, precise fare calculation along with suitable booking and payment model through mobile apps have further helped the cause.

“Response deferral due to unavailability of vehicles at peak hours, lack of skilled drivers and absence of rules and regulations governing radio taxi market have limited the growth of Pune Radio Taxi market.

With the changing lifestyle and preferences of commuter’s, corporates are preferring on-time as well as well-maintained means of public transport providing a rapid growth opportunity for Radio Taxi market in the region. Additionally, increasing incentives such as festive discounts and free rides by operators are luring the young generation towards this newer form of transportation.

Pune Radio Taxi market report provides in depth analysis offering insights on market share. The report estimates and forecast overall Pune Radio Taxi market by revenue, overall, owned & aggregator fleet size, service providers and avg. & aggregator trips.



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