Product Code: ETC4453176 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The mobile augmented reality (AR) market in Australia is seeing increased adoption in gaming, retail, and industrial applications. AI-powered AR solutions are enhancing real-world interactions through digital overlays, enabling new experiences in navigation, remote assistance, and interactive marketing.
The mobile AR market in Australia is growing due to increasing demand for interactive and location-based applications. Rising adoption of AR for gaming, shopping, and navigation is driving market growth. Enhanced focus on improving AR tracking accuracy and reducing latency is supporting market performance.
The mobile augmented reality market in Australia faces challenges from high costs of AR-compatible devices and limited local content development. Dependence on high-speed internet for real-time AR applications and data privacy concerns further limit market adoption.
The Australia Mobile Augmented Reality Market presents growth opportunities due to increasing adoption of AR-based mobile apps. Investment opportunities include developing AI-based AR platforms, improving real-time user interaction, and expanding into retail, gaming, and education sectors.
Mobile AR platforms are regulated under the Privacy Act 1988 and the Cyber Security Strategy. The government mandates that data collected through AR platforms be encrypted and stored securely. AR systems used in defense or critical infrastructure must comply with national security guidelines set by the Australian Signals Directorate (ASD). Commercial AR platforms are required to meet safety and privacy standards for user interaction.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Mobile Augmented Reality Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Mobile Augmented Reality Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Mobile Augmented Reality Market - Industry Life Cycle |
3.4 Australia Mobile Augmented Reality Market - Porter's Five Forces |
3.5 Australia Mobile Augmented Reality Market Revenues & Volume Share, By Device Type , 2021 & 2031F |
3.6 Australia Mobile Augmented Reality Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.7 Australia Mobile Augmented Reality Market Revenues & Volume Share, By Application , 2021 & 2031F |
4 Australia Mobile Augmented Reality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Mobile Augmented Reality Market Trends |
6 Australia Mobile Augmented Reality Market, By Types |
6.1 Australia Mobile Augmented Reality Market, By Device Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Mobile Augmented Reality Market Revenues & Volume, By Device Type , 2021-2031F |
6.1.3 Australia Mobile Augmented Reality Market Revenues & Volume, By Smartphones, 2021-2031F |
6.1.4 Australia Mobile Augmented Reality Market Revenues & Volume, By Tablets, 2021-2031F |
6.1.5 Australia Mobile Augmented Reality Market Revenues & Volume, By PDAs, 2021-2031F |
6.2 Australia Mobile Augmented Reality Market, By Offering |
6.2.1 Overview and Analysis |
6.2.2 Australia Mobile Augmented Reality Market Revenues & Volume, By Software, 2021-2031F |
6.2.3 Australia Mobile Augmented Reality Market Revenues & Volume, By Services, 2021-2031F |
6.3 Australia Mobile Augmented Reality Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Australia Mobile Augmented Reality Market Revenues & Volume, By Consumer, 2021-2031F |
6.3.3 Australia Mobile Augmented Reality Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.4 Australia Mobile Augmented Reality Market Revenues & Volume, By Enterprise, 2021-2031F |
6.3.5 Australia Mobile Augmented Reality Market Revenues & Volume, By Commercial, 2021-2031F |
7 Australia Mobile Augmented Reality Market Import-Export Trade Statistics |
7.1 Australia Mobile Augmented Reality Market Export to Major Countries |
7.2 Australia Mobile Augmented Reality Market Imports from Major Countries |
8 Australia Mobile Augmented Reality Market Key Performance Indicators |
9 Australia Mobile Augmented Reality Market - Opportunity Assessment |
9.1 Australia Mobile Augmented Reality Market Opportunity Assessment, By Device Type , 2021 & 2031F |
9.2 Australia Mobile Augmented Reality Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.3 Australia Mobile Augmented Reality Market Opportunity Assessment, By Application , 2021 & 2031F |
10 Australia Mobile Augmented Reality Market - Competitive Landscape |
10.1 Australia Mobile Augmented Reality Market Revenue Share, By Companies, 2024 |
10.2 Australia Mobile Augmented Reality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |