Product Code: ETC278495 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The mobile wallet market in Australia is expanding rapidly due to increasing digitalization, contactless payment adoption, and the rise of fintech solutions. Consumers and businesses are shifting towards secure and convenient payment options, with major banks and tech companies integrating mobile wallet solutions. Government initiatives promoting cashless transactions and cybersecurity advancements are further driving market growth.
The shift toward digital payments, increasing smartphone penetration, and government initiatives promoting cashless transactions are key drivers of the mobile wallet market in Australia. The growing adoption of fintech solutions, coupled with enhanced security features in mobile payment systems, is further accelerating market growth. Additionally, the expansion of e-commerce and digital banking services is fueling market demand.
The mobile wallet market in Australia is growing rapidly, yet it faces challenges related to cybersecurity threats, regulatory compliance, and consumer trust. Many users remain cautious about mobile payment security, and competition from traditional banking services and global tech giants like Apple Pay and Google Pay intensifies the struggle for market share.
The mobile wallet market in Australia is witnessing significant growth due to the shift toward cashless transactions and digital banking solutions. Increased smartphone penetration, secure payment technologies, and government initiatives for a digital economy are driving the market. Investors can focus on fintech startups, mobile payment platform development, and partnerships with banks and retailers. AI-driven security enhancements and loyalty programs offer additional revenue streams for businesses in this sector.
The mobile wallet industry is regulated under the Australian Payments System, overseen by the Reserve Bank of Australia (RBA) and the Australian Prudential Regulation Authority (APRA). Policies focus on cybersecurity, consumer protection, and competition, ensuring secure and accessible digital transactions. The government also supports fintech innovation through regulatory sandboxes and open banking initiatives.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Mobile Wallet Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Mobile Wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Mobile Wallet Market - Industry Life Cycle |
3.4 Australia Mobile Wallet Market - Porter's Five Forces |
3.5 Australia Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Australia Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Australia Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Australia Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Australia Mobile Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of smartphones and internet penetration in Australia |
4.2.2 Growing demand for convenient and secure payment methods |
4.2.3 Government initiatives to promote digital payments and cashless transactions |
4.3 Market Restraints |
4.3.1 Concerns regarding data security and privacy issues |
4.3.2 Limited merchant acceptance of mobile wallet payments |
4.3.3 Lack of awareness and trust among consumers regarding mobile wallet services |
5 Australia Mobile Wallet Market Trends |
6 Australia Mobile Wallet Market, By Types |
6.1 Australia Mobile Wallet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Mobile Wallet Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Australia Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F |
6.1.4 Australia Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F |
6.2 Australia Mobile Wallet Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Australia Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F |
6.2.3 Australia Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F |
6.2.4 Australia Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F |
6.2.5 Australia Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F |
6.3 Australia Mobile Wallet Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Australia Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F |
6.3.3 Australia Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
6.3.4 Australia Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 Australia Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.6 Australia Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F |
6.3.7 Australia Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F |
6.4 Australia Mobile Wallet Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Australia Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F |
6.4.3 Australia Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F |
7 Australia Mobile Wallet Market Import-Export Trade Statistics |
7.1 Australia Mobile Wallet Market Export to Major Countries |
7.2 Australia Mobile Wallet Market Imports from Major Countries |
8 Australia Mobile Wallet Market Key Performance Indicators |
8.1 Number of active mobile wallet users in Australia |
8.2 Transaction volume through mobile wallets |
8.3 Growth in the number of merchants accepting mobile wallet payments |
8.4 Customer satisfaction and retention rates for mobile wallet services |
8.5 Frequency of mobile wallet usage among consumers |
9 Australia Mobile Wallet Market - Opportunity Assessment |
9.1 Australia Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Australia Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Australia Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Australia Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Australia Mobile Wallet Market - Competitive Landscape |
10.1 Australia Mobile Wallet Market Revenue Share, By Companies, 2024 |
10.2 Australia Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |