Australia Mobile Wallet Market (2025-2031) Outlook | Revenue, Trends, Companies, Value, Share, Size, Industry, Forecast, Analysis & Growth

Market Forecast By Type (Proximity, Remote), By Technology (Near Field Communication, Qr Code, Text Based/short Message Service, Digital Only), By Application (Hospitality & Transportation, Media & Entertainment, Retail, Healthcare, Energy & Utilities, Telecommunication, Others), By End User (Personal, Business) And Competitive Landscape
Product Code: ETC278495 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Australia Mobile Wallet Market Synopsis

The mobile wallet market in Australia is expanding rapidly due to increasing digitalization, contactless payment adoption, and the rise of fintech solutions. Consumers and businesses are shifting towards secure and convenient payment options, with major banks and tech companies integrating mobile wallet solutions. Government initiatives promoting cashless transactions and cybersecurity advancements are further driving market growth.

Drivers of the market

The shift toward digital payments, increasing smartphone penetration, and government initiatives promoting cashless transactions are key drivers of the mobile wallet market in Australia. The growing adoption of fintech solutions, coupled with enhanced security features in mobile payment systems, is further accelerating market growth. Additionally, the expansion of e-commerce and digital banking services is fueling market demand.

Challenges of the market

The mobile wallet market in Australia is growing rapidly, yet it faces challenges related to cybersecurity threats, regulatory compliance, and consumer trust. Many users remain cautious about mobile payment security, and competition from traditional banking services and global tech giants like Apple Pay and Google Pay intensifies the struggle for market share.

Investment opportunities in the Market

The mobile wallet market in Australia is witnessing significant growth due to the shift toward cashless transactions and digital banking solutions. Increased smartphone penetration, secure payment technologies, and government initiatives for a digital economy are driving the market. Investors can focus on fintech startups, mobile payment platform development, and partnerships with banks and retailers. AI-driven security enhancements and loyalty programs offer additional revenue streams for businesses in this sector.

Government Policy of the market

The mobile wallet industry is regulated under the Australian Payments System, overseen by the Reserve Bank of Australia (RBA) and the Australian Prudential Regulation Authority (APRA). Policies focus on cybersecurity, consumer protection, and competition, ensuring secure and accessible digital transactions. The government also supports fintech innovation through regulatory sandboxes and open banking initiatives.

Key Highlights of the Report:

  • Australia Mobile Wallet Market Outlook
  • Market Size of Australia Mobile Wallet Market, 2024
  • Forecast of Australia Mobile Wallet Market, 2031
  • Historical Data and Forecast of Australia Mobile Wallet Revenues & Volume for the Period 2021-2031
  • Australia Mobile Wallet Market Trend Evolution
  • Australia Mobile Wallet Market Drivers and Challenges
  • Australia Mobile Wallet Price Trends
  • Australia Mobile Wallet Porter's Five Forces
  • Australia Mobile Wallet Industry Life Cycle
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Proximity for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Remote for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Technology for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Near Field Communication for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Qr Code for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Text Based/short Message Service for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Digital Only for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Hospitality & Transportation for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Media & Entertainment for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Retail for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Healthcare for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Energy & Utilities for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Telecommunication for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By End User for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Personal for the Period 2021-2031
  • Historical Data and Forecast of Australia Mobile Wallet Market Revenues & Volume By Business for the Period 2021-2031
  • Australia Mobile Wallet Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Technology
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By End User
  • Australia Mobile Wallet Top Companies Market Share
  • Australia Mobile Wallet Competitive Benchmarking By Technical and Operational Parameters
  • Australia Mobile Wallet Company Profiles
  • Australia Mobile Wallet Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Australia Mobile Wallet Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Australia Mobile Wallet Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Australia Mobile Wallet Market Overview

3.1 Australia Country Macro Economic Indicators

3.2 Australia Mobile Wallet Market Revenues & Volume, 2021 & 2031F

3.3 Australia Mobile Wallet Market - Industry Life Cycle

3.4 Australia Mobile Wallet Market - Porter's Five Forces

3.5 Australia Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Australia Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F

3.7 Australia Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F

3.8 Australia Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F

4 Australia Mobile Wallet Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing adoption of smartphones and internet penetration in Australia

4.2.2 Growing demand for convenient and secure payment methods

4.2.3 Government initiatives to promote digital payments and cashless transactions

4.3 Market Restraints

4.3.1 Concerns regarding data security and privacy issues

4.3.2 Limited merchant acceptance of mobile wallet payments

4.3.3 Lack of awareness and trust among consumers regarding mobile wallet services

5 Australia Mobile Wallet Market Trends

6 Australia Mobile Wallet Market, By Types

6.1 Australia Mobile Wallet Market, By Type

6.1.1 Overview and Analysis

6.1.2 Australia Mobile Wallet Market Revenues & Volume, By Type, 2021-2031F

6.1.3 Australia Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F

6.1.4 Australia Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F

6.2 Australia Mobile Wallet Market, By Technology

6.2.1 Overview and Analysis

6.2.2 Australia Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F

6.2.3 Australia Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F

6.2.4 Australia Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F

6.2.5 Australia Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F

6.3 Australia Mobile Wallet Market, By Application

6.3.1 Overview and Analysis

6.3.2 Australia Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F

6.3.3 Australia Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F

6.3.4 Australia Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F

6.3.5 Australia Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F

6.3.6 Australia Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F

6.3.7 Australia Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F

6.4 Australia Mobile Wallet Market, By End User

6.4.1 Overview and Analysis

6.4.2 Australia Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F

6.4.3 Australia Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F

7 Australia Mobile Wallet Market Import-Export Trade Statistics

7.1 Australia Mobile Wallet Market Export to Major Countries

7.2 Australia Mobile Wallet Market Imports from Major Countries

8 Australia Mobile Wallet Market Key Performance Indicators

8.1 Number of active mobile wallet users in Australia

8.2 Transaction volume through mobile wallets

8.3 Growth in the number of merchants accepting mobile wallet payments

8.4 Customer satisfaction and retention rates for mobile wallet services

8.5 Frequency of mobile wallet usage among consumers

9 Australia Mobile Wallet Market - Opportunity Assessment

9.1 Australia Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Australia Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F

9.3 Australia Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F

9.4 Australia Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F

10 Australia Mobile Wallet Market - Competitive Landscape

10.1 Australia Mobile Wallet Market Revenue Share, By Companies, 2024

10.2 Australia Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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