Product Code: ETC6185582 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The morning goods market, including products like bread rolls, croissants, and muffins, is a staple segment of Australias bakery industry. Urban lifestyles, on-the-go breakfast options, and premiumization of baked goods are influencing product innovation. Artisan and gluten-free variants are gaining popularity among health-conscious consumers.
The morning goods market, encompassing items like pastries, buns, and muffins, is seeing innovation driven by the demand for convenience and health-conscious alternatives. There is a shift toward wholegrain, gluten-free, and low-sugar baked goods, supported by an increase in artisanal and locally produced offerings. Plant-based ingredients and "grab-and-go" formats are also gaining ground in urban centers.
The morning goods market, which includes breakfast-related bakery items like muffins, croissants, and buns, faces challenges due to shifting dietary trends. The growing health-consciousness among Australian consumers is reducing the demand for high-carb and high-sugar morning products. Additionally, supply chain issues related to wheat and dairy prices, alongside labor shortages in the bakery sector, are impacting production consistency. Rising input costs and the need for reformulation to align with health trends are increasing the burden on manufacturers.
Morning goods such as croissants, muffins, and artisan breads present investment opportunities in both retail and foodservice segments. Investors can target health-focused baked goods startups that use clean-label ingredients and gluten-free flours. Automated baking facilities or franchises offering fresh, ready-to-eat breakfast items could capture market share in busy urban hubs. There`s also growing demand for premium morning goods in export markets like New Zealand and Southeast Asia.
Government policies related to health and nutrition are influencing the morning goods market in Australia. FSANZ has set nutritional guidelines for food products, including bakery goods, to reduce the intake of sugar, fats, and other potentially harmful ingredients. These regulations are shaping the production of morning goods, pushing manufacturers to reformulate their products to meet health standards. The Australian government also encourages healthy eating through public health campaigns and taxes on sugar-sweetened beverages, which indirectly affect demand for traditional breakfast items. Policies promoting nutrition education and wellness are also influencing consumer choices, with a greater emphasis on healthier alternatives like whole grains and low-sugar options.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Morning Goods Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Morning Goods Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Morning Goods Market - Industry Life Cycle |
3.4 Australia Morning Goods Market - Porter's Five Forces |
3.5 Australia Morning Goods Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Australia Morning Goods Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Morning Goods Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for convenient and ready-to-eat breakfast options |
4.2.2 Growing awareness about the importance of a healthy breakfast for overall well-being |
4.2.3 Rise in demand for artisanal and premium morning goods products |
4.3 Market Restraints |
4.3.1 Fluctuating prices of key ingredients such as flour, sugar, and dairy impacting profit margins |
4.3.2 Intense competition from alternative breakfast options like protein bars, smoothies, and yogurt |
4.3.3 Regulatory challenges related to food safety standards and labeling requirements |
5 Australia Morning Goods Market Trends |
6 Australia Morning Goods Market, By Types |
6.1 Australia Morning Goods Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Morning Goods Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Australia Morning Goods Market Revenues & Volume, By Muffins, 2021- 2031F |
6.1.4 Australia Morning Goods Market Revenues & Volume, By Donuts, 2021- 2031F |
6.1.5 Australia Morning Goods Market Revenues & Volume, By Croissant, 2021- 2031F |
6.1.6 Australia Morning Goods Market Revenues & Volume, By Wffles, 2021- 2031F |
6.1.7 Australia Morning Goods Market Revenues & Volume, By Other, 2021- 2031F |
6.2 Australia Morning Goods Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Australia Morning Goods Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.3 Australia Morning Goods Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 Australia Morning Goods Market Revenues & Volume, By Specialist Retailers, 2021- 2031F |
6.2.5 Australia Morning Goods Market Revenues & Volume, By Online Retailers, 2021- 2031F |
6.2.6 Australia Morning Goods Market Revenues & Volume, By Other, 2021- 2031F |
7 Australia Morning Goods Market Import-Export Trade Statistics |
7.1 Australia Morning Goods Market Export to Major Countries |
7.2 Australia Morning Goods Market Imports from Major Countries |
8 Australia Morning Goods Market Key Performance Indicators |
8.1 Customer retention rate for morning goods products |
8.2 Percentage of revenue derived from new product launches in the breakfast category |
8.3 Average order value for online morning goods sales |
9 Australia Morning Goods Market - Opportunity Assessment |
9.1 Australia Morning Goods Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Australia Morning Goods Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Morning Goods Market - Competitive Landscape |
10.1 Australia Morning Goods Market Revenue Share, By Companies, 2024 |
10.2 Australia Morning Goods Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |