Product Code: ETC6191774 | Publication Date: Sep 2024 | Updated Date: Jun 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Australias spirulina powder market is thriving as the powder form remains the most versatile and cost-effective format for health supplements. It is widely used in smoothies, protein shakes, energy bars, and baking. Online retail channels and fitness influencers are playing a major role in popularizing the product among younger consumers.
The spirulina powder market in Australia is witnessing increased use in DIY health and fitness regimens. It is commonly added to smoothies, protein shakes, and homemade energy bars. The rise in at-home consumption of superfoods during and post-pandemic has further propelled sales. Packaging innovations for preserving freshness are also emerging.
Spirulina powder manufacturers face significant hurdles with regard to taste, solubility, and consumer education. Many potential consumers are unaware of its health benefits or are dissuaded by its odor and flavor. Ensuring a stable supply chain and sustainable farming practices also pose ongoing challenges.
The spirulina powder segment provides steady investment prospects, especially in the health supplement and functional foods sectors. Opportunities include setting up local cultivation facilities, private-label manufacturing, and online health food retailing. Product innovations such as flavored powders or blends with other superfoods can cater to a wider demographic and boost sales.
Spirulina powder is treated as a functional food and must comply with FSANZs labeling and nutritional claims policies. The Department of Agriculture, Fisheries and Forestry oversees cultivation and import quality. For businesses engaged in export, Austrade provides market access assistance and promotional support. There is a growing governmental interest in promoting superfoods, which may benefit spirulina powder producers through research grants and innovation programs.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Spirulina Powder Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Spirulina Powder Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Spirulina Powder Market - Industry Life Cycle |
3.4 Australia Spirulina Powder Market - Porter's Five Forces |
3.5 Australia Spirulina Powder Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.6 Australia Spirulina Powder Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.7 Australia Spirulina Powder Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Spirulina Powder Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Spirulina Powder Market Trends |
6 Australia Spirulina Powder Market, By Types |
6.1 Australia Spirulina Powder Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Australia Spirulina Powder Market Revenues & Volume, By Form, 2021- 2031F |
6.1.3 Australia Spirulina Powder Market Revenues & Volume, By Powder, 2021- 2031F |
6.1.4 Australia Spirulina Powder Market Revenues & Volume, By Tablets/ Capsules, 2021- 2031F |
6.1.5 Australia Spirulina Powder Market Revenues & Volume, By Liquid and Granules, 2021- 2031F |
6.2 Australia Spirulina Powder Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 Australia Spirulina Powder Market Revenues & Volume, By Food and Beverages, 2021- 2031F |
6.2.3 Australia Spirulina Powder Market Revenues & Volume, By Nutraceuticals, 2021- 2031F |
6.2.4 Australia Spirulina Powder Market Revenues & Volume, By Cosmetics & Personal Care, 2021- 2031F |
6.2.5 Australia Spirulina Powder Market Revenues & Volume, By Feed and Pharmaceutical, 2021- 2031F |
6.3 Australia Spirulina Powder Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Australia Spirulina Powder Market Revenues & Volume, By The Super Stores, 2021- 2031F |
6.3.3 Australia Spirulina Powder Market Revenues & Volume, By Department Stores, 2021- 2031F |
6.3.4 Australia Spirulina Powder Market Revenues & Volume, By Grocery and Online Retailers, 2021- 2031F |
7 Australia Spirulina Powder Market Import-Export Trade Statistics |
7.1 Australia Spirulina Powder Market Export to Major Countries |
7.2 Australia Spirulina Powder Market Imports from Major Countries |
8 Australia Spirulina Powder Market Key Performance Indicators |
9 Australia Spirulina Powder Market - Opportunity Assessment |
9.1 Australia Spirulina Powder Market Opportunity Assessment, By Form, 2021 & 2031F |
9.2 Australia Spirulina Powder Market Opportunity Assessment, By End User, 2021 & 2031F |
9.3 Australia Spirulina Powder Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Spirulina Powder Market - Competitive Landscape |
10.1 Australia Spirulina Powder Market Revenue Share, By Companies, 2024 |
10.2 Australia Spirulina Powder Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |