| Product Code: ETC11307710 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In the Australia waterproof makeup market, the import trend exhibited a -5.18% growth rate from 2023 to 2024, with a compound annual growth rate (CAGR) of 7.87% from 2020 to 2024. This decline in import momentum could be attributed to shifting consumer preferences or changes in trade policies impacting market stability.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Waterproof Makeup Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Waterproof Makeup Market Revenues & Volume, 2022 & 2032F |
3.3 Australia Waterproof Makeup Market - Industry Life Cycle |
3.4 Australia Waterproof Makeup Market - Porter's Five Forces |
3.5 Australia Waterproof Makeup Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Australia Waterproof Makeup Market Revenues & Volume Share, By Formulation, 2022 & 2032F |
3.7 Australia Waterproof Makeup Market Revenues & Volume Share, By End User, 2022 & 2032F |
3.8 Australia Waterproof Makeup Market Revenues & Volume Share, By Application, 2022 & 2032F |
4 Australia Waterproof Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the benefits of waterproof makeup in humid climates |
4.2.2 Growing demand for long-lasting makeup products among working professionals |
4.2.3 Rise in participation in water sports and outdoor activities driving the need for waterproof makeup |
4.3 Market Restraints |
4.3.1 Higher price point of waterproof makeup products compared to regular makeup |
4.3.2 Limited availability of high-quality waterproof makeup brands in the Australian market |
4.3.3 Concerns about the potential impact of waterproof makeup on skin health and the environment |
5 Australia Waterproof Makeup Market Trends |
6 Australia Waterproof Makeup Market, By Types |
6.1 Australia Waterproof Makeup Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Waterproof Makeup Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Australia Waterproof Makeup Market Revenues & Volume, By Foundation, 2022 - 2032F |
6.1.4 Australia Waterproof Makeup Market Revenues & Volume, By Mascara, 2022 - 2032F |
6.1.5 Australia Waterproof Makeup Market Revenues & Volume, By Lipstick, 2022 - 2032F |
6.1.6 Australia Waterproof Makeup Market Revenues & Volume, By Eyeliner, 2022 - 2032F |
6.1.7 Australia Waterproof Makeup Market Revenues & Volume, By Setting Spray, 2022 - 2032F |
6.2 Australia Waterproof Makeup Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 Australia Waterproof Makeup Market Revenues & Volume, By Liquid, Cream, Stick, 2022 - 2032F |
6.2.3 Australia Waterproof Makeup Market Revenues & Volume, By Waterproof Polymer, 2022 - 2032F |
6.2.4 Australia Waterproof Makeup Market Revenues & Volume, By Long-Lasting Matte, 2022 - 2032F |
6.2.5 Australia Waterproof Makeup Market Revenues & Volume, By Smudge-Proof Gel, 2022 - 2032F |
6.2.6 Australia Waterproof Makeup Market Revenues & Volume, By Fixing Agents, 2022 - 2032F |
6.3 Australia Waterproof Makeup Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Australia Waterproof Makeup Market Revenues & Volume, By Individuals, 2022 - 2032F |
6.3.3 Australia Waterproof Makeup Market Revenues & Volume, By Beauty Salons, 2022 - 2032F |
6.3.4 Australia Waterproof Makeup Market Revenues & Volume, By Retail Stores, 2022 - 2032F |
6.3.5 Australia Waterproof Makeup Market Revenues & Volume, By Makeup Artists, 2022 - 2032F |
6.3.6 Australia Waterproof Makeup Market Revenues & Volume, By Fashion Industry, 2022 - 2032F |
6.4 Australia Waterproof Makeup Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Australia Waterproof Makeup Market Revenues & Volume, By Everyday Use, 2022 - 2032F |
6.4.3 Australia Waterproof Makeup Market Revenues & Volume, By Professional Makeup, 2022 - 2032F |
6.4.4 Australia Waterproof Makeup Market Revenues & Volume, By Cosmetic Industry, 2022 - 2032F |
6.4.5 Australia Waterproof Makeup Market Revenues & Volume, By Bridal & Events, 2022 - 2032F |
6.4.6 Australia Waterproof Makeup Market Revenues & Volume, By Photo Shoots, 2022 - 2032F |
7 Australia Waterproof Makeup Market Import-Export Trade Statistics |
7.1 Australia Waterproof Makeup Market Export to Major Countries |
7.2 Australia Waterproof Makeup Market Imports from Major Countries |
8 Australia Waterproof Makeup Market Key Performance Indicators |
8.1 Number of new product launches in the waterproof makeup segment |
8.2 Growth in the number of beauty influencers promoting waterproof makeup products |
8.3 Increase in the number of retail outlets stocking waterproof makeup |
8.4 Rise in online searches and social media engagement related to waterproof makeup |
8.5 Expansion of the waterproof makeup market segment in the overall cosmetics industry |
9 Australia Waterproof Makeup Market - Opportunity Assessment |
9.1 Australia Waterproof Makeup Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Australia Waterproof Makeup Market Opportunity Assessment, By Formulation, 2022 & 2032F |
9.3 Australia Waterproof Makeup Market Opportunity Assessment, By End User, 2022 & 2032F |
9.4 Australia Waterproof Makeup Market Opportunity Assessment, By Application, 2022 & 2032F |
10 Australia Waterproof Makeup Market - Competitive Landscape |
10.1 Australia Waterproof Makeup Market Revenue Share, By Companies, 2025 |
10.2 Australia Waterproof Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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