Product Code: ETC296504 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The licensed merchandise market in Bahrain is witnessing growth as the demand for branded and officially licensed products across various sectors such as sports, entertainment, and fashion rises. Licensed merchandise includes clothing, accessories, toys, and memorabilia featuring popular franchises, celebrities, and sports teams. In Bahrain, the market is driven by the growing popularity of international entertainment brands and the increasing consumer interest in collecting and wearing merchandise associated with their favorite icons. The market is also fueled by the rise of e-commerce, which has made licensed merchandise more accessible to consumers.
In Bahrain, the licensed merchandise market is growing rapidly, driven by the popularity of entertainment franchises, sports teams, and global brands. Consumers are increasingly purchasing branded products such as clothing, accessories, and home goods that feature their favorite characters, logos, or symbols. The trend towards personalization is also influencing the market, with more licensed merchandise offering customizable options. Online retail platforms are playing a significant role in expanding the reach of licensed products, while collaborations between global brands and local designers are creating unique, regionally targeted merchandise.
The licensed merchandise market in Bahrain is constrained by the countrys small population and limited consumer base. High import costs for branded and licensed products raise prices for consumers, reducing the markets overall potential. Additionally, the presence of counterfeit merchandise and competition from online retailers offering lower-cost alternatives make it difficult for local businesses to gain market share. Fluctuations in consumer spending also impact the demand for licensed goods.
The growing popularity of entertainment franchises, sports teams, and branded products has increased the demand for licensed merchandise in Bahrain. Investing in this market offers opportunities in fashion, accessories, collectibles, and souvenirs, particularly for retail businesses and online stores.
The licensed merchandise market in Bahrain is booming due to increased entertainment consumption and retail expansion. Government policies encourage brand franchising and intellectual property (IP) protection, ensuring a secure environment for licensed goods. Trade shows, local licensing fairs, and startup incubation programs also foster international brand partnerships.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bahrain Licensed Merchandise Market Overview |
3.1 Bahrain Country Macro Economic Indicators |
3.2 Bahrain Licensed Merchandise Market Revenues & Volume, 2021 & 2031F |
3.3 Bahrain Licensed Merchandise Market - Industry Life Cycle |
3.4 Bahrain Licensed Merchandise Market - Porter's Five Forces |
3.5 Bahrain Licensed Merchandise Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Bahrain Licensed Merchandise Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Bahrain Licensed Merchandise Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 Bahrain Licensed Merchandise Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Bahrain Licensed Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing popularity of licensed merchandise among consumers in Bahrain |
4.2.2 Increase in collaborations between local brands and international licensors |
4.2.3 Rise in disposable income and consumer spending in Bahrain |
4.3 Market Restraints |
4.3.1 Potential impact of economic downturn on consumer purchasing power |
4.3.2 Threat of counterfeit products affecting the licensed merchandise market in Bahrain |
5 Bahrain Licensed Merchandise Market Trends |
6 Bahrain Licensed Merchandise Market, By Types |
6.1 Bahrain Licensed Merchandise Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Bahrain Licensed Merchandise Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Bahrain Licensed Merchandise Market Revenues & Volume, By Apparel and Footwear, 2021 - 2031F |
6.1.4 Bahrain Licensed Merchandise Market Revenues & Volume, By Accessories and Gifts, 2021 - 2031F |
6.1.5 Bahrain Licensed Merchandise Market Revenues & Volume, By Toys and Games, 2021 - 2031F |
6.1.6 Bahrain Licensed Merchandise Market Revenues & Volume, By Others, 2021 - 2031F |
6.1.7 Bahrain Licensed Merchandise Market Revenues & Volume, By , 2021 - 2031F |
6.2 Bahrain Licensed Merchandise Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Bahrain Licensed Merchandise Market Revenues & Volume, By Online Stores, 2021 - 2031F |
6.2.3 Bahrain Licensed Merchandise Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021 - 2031F |
6.2.4 Bahrain Licensed Merchandise Market Revenues & Volume, By Departmental Stores, 2021 - 2031F |
6.2.5 Bahrain Licensed Merchandise Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.2.6 Bahrain Licensed Merchandise Market Revenues & Volume, By Others, 2021 - 2031F |
6.2.7 Bahrain Licensed Merchandise Market Revenues & Volume, By , 2021 - 2031F |
6.3 Bahrain Licensed Merchandise Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 Bahrain Licensed Merchandise Market Revenues & Volume, By Premium, 2021 - 2031F |
6.3.3 Bahrain Licensed Merchandise Market Revenues & Volume, By Economic, 2021 - 2031F |
6.3.4 Bahrain Licensed Merchandise Market Revenues & Volume, By , 2021 - 2031F |
6.4 Bahrain Licensed Merchandise Market, By End-User |
6.4.1 Overview and Analysis |
6.4.2 Bahrain Licensed Merchandise Market Revenues & Volume, By Men, 2021 - 2031F |
6.4.3 Bahrain Licensed Merchandise Market Revenues & Volume, By Women, 2021 - 2031F |
6.4.4 Bahrain Licensed Merchandise Market Revenues & Volume, By Children, 2021 - 2031F |
7 Bahrain Licensed Merchandise Market Import-Export Trade Statistics |
7.1 Bahrain Licensed Merchandise Market Export to Major Countries |
7.2 Bahrain Licensed Merchandise Market Imports from Major Countries |
8 Bahrain Licensed Merchandise Market Key Performance Indicators |
8.1 Average revenue per licensed product |
8.2 Number of new licensing agreements signed annually |
8.3 Consumer engagement metrics such as social media followers, website traffic, and engagement rate |
9 Bahrain Licensed Merchandise Market - Opportunity Assessment |
9.1 Bahrain Licensed Merchandise Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Bahrain Licensed Merchandise Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Bahrain Licensed Merchandise Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.4 Bahrain Licensed Merchandise Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Bahrain Licensed Merchandise Market - Competitive Landscape |
10.1 Bahrain Licensed Merchandise Market Revenue Share, By Companies, 2024 |
10.2 Bahrain Licensed Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |