China Men's Underwear Market (2025-2031) Outlook | Industry, Analysis, Share, Forecast, Size, Companies, Growth, Trends, Value & Revenue

Market Forecast By Material Type (Cotton, Wool, Silk, Polyester, Rayon, Linen, Nylon, Others), By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), By Size (XS, S, M, L, XL, XXL, XXXL), By Age Group (15-25, 26-35, 46-55, 56-65, 65+), By Sales Channel (Wholesalers/ Distributors, Hypermarkets/ Supermarkets, Specialty Stores, Multi-brand Stores, Online Retailers, Others) And Competitive Landscape
Product Code: ETC213513 Publication Date: May 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Vasudha No. of Pages: 60 No. of Figures: 40 No. of Tables: 7

China Men`S Underwear Market Competition 2023

China Men`S Underwear market currently, in 2023, has witnessed an HHI of 1652, Which has decreased slightly as compared to the HHI of 1951 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 China Men`S Underwear Market Competition 2023

China Men`s Underwear Market Overview

The China Men`s Underwear Market is a rapidly growing segment within the country`s apparel industry. With an increasing focus on fashion, comfort, and quality, Chinese men are becoming more discerning in their underwear choices. Key trends in the market include a rising demand for premium and sustainable materials, innovative designs, and a preference for international brands. E-commerce platforms have played a significant role in driving sales, providing consumers with a wide range of options and convenient shopping experiences. Domestic brands such as Jockey and international players like Calvin Klein and Hanes are competing fiercely to capture market share. Overall, the China Men`s Underwear Market is poised for further growth, fueled by changing consumer preferences and a growing awareness of the importance of quality underwear for overall well-being.

China Men`s Underwear Market Trends

The China Men`s Underwear Market is currently experiencing a shift towards more comfortable and functional designs, driven by consumer preferences for high-quality materials and innovative features. Performance-oriented fabrics such as moisture-wicking and quick-drying materials are gaining popularity among Chinese men, reflecting a broader trend towards active lifestyles and athleisure wear. Additionally, sustainability and eco-friendly practices are becoming increasingly important considerations for consumers, leading to a rise in demand for organic cotton and recycled materials in men`s underwear products. Online shopping platforms and e-commerce channels are playing a significant role in shaping the market landscape, offering a wide range of options and convenient shopping experiences for consumers. Overall, the China Men`s Underwear Market is evolving towards a more diverse and consumer-centric industry, catering to changing preferences and lifestyle choices.

China Men`s Underwear Market Challenges

The China Men`s Underwear Market faces challenges such as intense competition from both domestic and international brands, leading to price wars and pressure on profit margins. Additionally, shifting consumer preferences towards more fashionable and comfortable styles, as well as increasing demand for sustainable and eco-friendly products, present challenges for traditional manufacturers. Counterfeiting and intellectual property concerns also impact the market, affecting brand reputation and market share. Furthermore, the rapid growth of online retail channels and e-commerce platforms has disrupted traditional brick-and-mortar stores, requiring companies to adapt to new digital marketing strategies and distribution models to stay competitive in the evolving marketplace.

China Men`s Underwear Market Investment Opportunities

The China Men`s Underwear Market presents several promising investment opportunities due to the increasing demand for high-quality and fashionable men`s innerwear. With a growing middle-class population and changing consumer preferences towards more comfortable and stylish undergarments, there is a potential for brands to capitalize on this trend by offering innovative designs, sustainable materials, and personalized shopping experiences. E-commerce platforms also provide a convenient avenue for reaching a wider customer base in the Chinese market. Additionally, partnerships with popular influencers or celebrities can help in building brand awareness and loyalty among consumers. Overall, investing in the China Men`s Underwear Market offers a chance for companies to differentiate themselves in a competitive landscape and tap into the lucrative potential of this evolving industry.

China Men`s Underwear Market Government Policy

The government policies related to the China Men`s Underwear Market mainly focus on quality control and consumer safety. The China National Textile and Apparel Council (CNTAC) has implemented strict regulations to ensure that men`s underwear products meet certain quality standards and are safe for consumers. These regulations cover aspects such as fabric composition, labeling requirements, and production processes. Additionally, the Chinese government has also introduced policies to promote domestic production and support local manufacturers in the men`s underwear industry, in line with their broader initiatives to boost the country`s manufacturing sector. Overall, these policies aim to maintain product quality, safeguard consumer interests, and strengthen the competitiveness of the domestic men`s underwear market.

China Men`s Underwear Market Future Outlook

The future outlook for the China Men`s Underwear Market appears positive, with an expected steady growth trajectory driven by factors such as increasing disposable income, changing fashion trends, and a growing awareness of personal grooming among Chinese consumers. The market is likely to witness a surge in demand for premium and innovative products, leading to a rise in competition among domestic and international brands. E-commerce platforms are expected to play a significant role in driving sales, as more consumers opt for online shopping for convenience and a wider range of choices. Additionally, sustainability and comfort are likely to become key focus areas for brands looking to differentiate themselves in a competitive market landscape. Overall, the China Men`s Underwear Market is poised for expansion and innovation in the coming years.

Key Highlights of the Report:

  • China Men's Underwear Market Outlook
  • Market Size of China Men's Underwear Market, 2024
  • Forecast of China Men's Underwear Market, 2031
  • Historical Data and Forecast of China Men's Underwear Revenues & Volume for the Period 2021 - 2031
  • China Men's Underwear Market Trend Evolution
  • China Men's Underwear Market Drivers and Challenges
  • China Men's Underwear Price Trends
  • China Men's Underwear Porter's Five Forces
  • China Men's Underwear Industry Life Cycle
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Material Type for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Cotton for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Wool for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Silk for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Polyester for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Rayon for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Linen for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Nylon for the Period 2021 - 2031
  • Historical Data and Forecast of China Cotton Men's Underwear Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Category for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Regular Brief for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Boxer Brief for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Boxer Shorts for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Trunks for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Thongs for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Size for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By XS for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By S for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By M for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By L for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By XL for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By XXL for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By XXXL for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Age Group for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By 15-25 for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By 26-35 for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By 46-55 for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By 56-65 for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By 65+ for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Sales Channel for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Wholesalers/ Distributors for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Hypermarkets/ Supermarkets for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Multi-brand Stores for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Online Retailers for the Period 2021 - 2031
  • Historical Data and Forecast of China Men's Underwear Market Revenues & Volume By Others for the Period 2021 - 2031
  • China Men's Underwear Import Export Trade Statistics
  • Market Opportunity Assessment By Material Type
  • Market Opportunity Assessment By Category
  • Market Opportunity Assessment By Size
  • Market Opportunity Assessment By Age Group
  • Market Opportunity Assessment By Sales Channel
  • China Men's Underwear Top Companies Market Share
  • China Men's Underwear Competitive Benchmarking By Technical and Operational Parameters
  • China Men's Underwear Company Profiles
  • China Men's Underwear Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 China Men's Underwear Market Overview

3.1 China Country Macro Economic Indicators

3.2 China Men's Underwear Market Revenues & Volume, 2021 & 2031F

3.3 China Men's Underwear Market - Industry Life Cycle

3.4 China Men's Underwear Market - Porter's Five Forces

3.5 China Men's Underwear Market Revenues & Volume Share, By Material Type, 2021 & 2031F

3.6 China Men's Underwear Market Revenues & Volume Share, By Category, 2021 & 2031F

3.7 China Men's Underwear Market Revenues & Volume Share, By Size, 2021 & 2031F

3.8 China Men's Underwear Market Revenues & Volume Share, By Age Group, 2021 & 2031F

3.9 China Men's Underwear Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F

4 China Men's Underwear Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing disposable income of Chinese consumers leading to higher spending on clothing including underwear.

4.2.2 Growing awareness about health and hygiene driving demand for quality and specialized men's underwear products.

4.2.3 Changing fashion trends and preferences among Chinese men influencing the purchase of stylish and trendy underwear.

4.3 Market Restraints

4.3.1 Price sensitivity among Chinese consumers impacting the willingness to pay premium prices for men's underwear.

4.3.2 Intense competition among domestic and international brands leading to pricing pressure and margin challenges.

5 China Men's Underwear Market Trends

6 China Men's Underwear Market, By Types

6.1 China Men's Underwear Market, By Material Type

6.1.1 Overview and Analysis

6.1.2 China Men's Underwear Market Revenues & Volume, By Material Type, 2021 - 2031F

6.1.3 China Men's Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F

6.1.4 China Men's Underwear Market Revenues & Volume, By Wool, 2021 - 2031F

6.1.5 China Men's Underwear Market Revenues & Volume, By Silk, 2021 - 2031F

6.1.6 China Men's Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F

6.1.7 China Men's Underwear Market Revenues & Volume, By Rayon, 2021 - 2031F

6.1.8 China Men's Underwear Market Revenues & Volume, By Linen, 2021 - 2031F

6.1.9 China Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F

6.1.10 China Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F

6.2 China Men's Underwear Market, By Category

6.2.1 Overview and Analysis

6.2.2 China Men's Underwear Market Revenues & Volume, By Regular Brief, 2021 - 2031F

6.2.3 China Men's Underwear Market Revenues & Volume, By Boxer Brief, 2021 - 2031F

6.2.4 China Men's Underwear Market Revenues & Volume, By Boxer Shorts, 2021 - 2031F

6.2.5 China Men's Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F

6.2.6 China Men's Underwear Market Revenues & Volume, By Thongs, 2021 - 2031F

6.3 China Men's Underwear Market, By Size

6.3.1 Overview and Analysis

6.3.2 China Men's Underwear Market Revenues & Volume, By XS, 2021 - 2031F

6.3.3 China Men's Underwear Market Revenues & Volume, By S, 2021 - 2031F

6.3.4 China Men's Underwear Market Revenues & Volume, By M, 2021 - 2031F

6.3.5 China Men's Underwear Market Revenues & Volume, By L, 2021 - 2031F

6.3.6 China Men's Underwear Market Revenues & Volume, By XL, 2021 - 2031F

6.3.7 China Men's Underwear Market Revenues & Volume, By XXL, 2021 - 2031F

6.4 China Men's Underwear Market, By Age Group

6.4.1 Overview and Analysis

6.4.2 China Men's Underwear Market Revenues & Volume, By 15-25, 2021 - 2031F

6.4.3 China Men's Underwear Market Revenues & Volume, By 26-35, 2021 - 2031F

6.4.4 China Men's Underwear Market Revenues & Volume, By 46-55, 2021 - 2031F

6.4.5 China Men's Underwear Market Revenues & Volume, By 56-65, 2021 - 2031F

6.4.6 China Men's Underwear Market Revenues & Volume, By 65+, 2021 - 2031F

6.5 China Men's Underwear Market, By Sales Channel

6.5.1 Overview and Analysis

6.5.2 China Men's Underwear Market Revenues & Volume, By Wholesalers/ Distributors, 2021 - 2031F

6.5.3 China Men's Underwear Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2021 - 2031F

6.5.4 China Men's Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F

6.5.5 China Men's Underwear Market Revenues & Volume, By Multi-brand Stores, 2021 - 2031F

6.5.6 China Men's Underwear Market Revenues & Volume, By Online Retailers, 2021 - 2031F

6.5.7 China Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F

7 China Men's Underwear Market Import-Export Trade Statistics

7.1 China Men's Underwear Market Export to Major Countries

7.2 China Men's Underwear Market Imports from Major Countries

8 China Men's Underwear Market Key Performance Indicators

8.1 Average selling price (ASP) of men's underwear in China.

8.2 Number of new product launches and innovations in the men's underwear market.

8.3 Growth in online sales of men's underwear in China.

8.4 Percentage of market share held by domestic versus international brands in the men's underwear segment.

8.5 Customer satisfaction levels and brand loyalty in the men's underwear market in China.

9 China Men's Underwear Market - Opportunity Assessment

9.1 China Men's Underwear Market Opportunity Assessment, By Material Type, 2021 & 2031F

9.2 China Men's Underwear Market Opportunity Assessment, By Category, 2021 & 2031F

9.3 China Men's Underwear Market Opportunity Assessment, By Size, 2021 & 2031F

9.4 China Men's Underwear Market Opportunity Assessment, By Age Group, 2021 & 2031F

9.5 China Men's Underwear Market Opportunity Assessment, By Sales Channel, 2021 & 2031F

10 China Men's Underwear Market - Competitive Landscape

10.1 China Men's Underwear Market Revenue Share, By Companies, 2024

10.2 China Men's Underwear Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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