Product Code: ETC4453162 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The mobile augmented reality (AR) market in China is expanding, supported by the growing popularity of AR applications in gaming, retail, and education. Mobile AR offers immersive experiences by overlaying digital content onto the real world, enhancing user interaction and engagement. The market is driven by advancements in AR technology, the increasing use of smartphones, and the growing demand for innovative and interactive applications.
The Mobile Augmented Reality (AR) market in China is influenced by the growing adoption of AR technologies in mobile applications for enhanced user experiences. Mobile AR enables interactive and immersive experiences by overlaying digital content onto the real world. The market growth is driven by advancements in AR technologies, increasing consumer interest in interactive applications, and the expansion of AR applications in various industries.
The Mobile Augmented Reality market is challenged by the need to enhance user engagement and overcome technical constraints.
The mobile augmented reality market in China is influenced by government policies related to digital innovation and technology development. The government establishes standards for the performance and safety of augmented reality technologies to ensure they meet industry requirements. Policies support the development and adoption of advanced AR solutions through funding and research incentives. The government also addresses concerns related to technology integration and promotes sustainable practices in AR applications.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Mobile Augmented Reality Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Mobile Augmented Reality Market Revenues & Volume, 2021 & 2031F |
3.3 China Mobile Augmented Reality Market - Industry Life Cycle |
3.4 China Mobile Augmented Reality Market - Porter's Five Forces |
3.5 China Mobile Augmented Reality Market Revenues & Volume Share, By Device Type , 2021 & 2031F |
3.6 China Mobile Augmented Reality Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.7 China Mobile Augmented Reality Market Revenues & Volume Share, By Application , 2021 & 2031F |
4 China Mobile Augmented Reality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in China |
4.2.2 Growing demand for immersive and interactive experiences |
4.2.3 Advances in AR technology leading to improved user experiences |
4.3 Market Restraints |
4.3.1 High cost of AR hardware and software |
4.3.2 Limited awareness and understanding of AR technology among the general population |
4.3.3 Regulatory challenges related to data privacy and security |
5 China Mobile Augmented Reality Market Trends |
6 China Mobile Augmented Reality Market, By Types |
6.1 China Mobile Augmented Reality Market, By Device Type |
6.1.1 Overview and Analysis |
6.1.2 China Mobile Augmented Reality Market Revenues & Volume, By Device Type , 2021-2031F |
6.1.3 China Mobile Augmented Reality Market Revenues & Volume, By Smartphones, 2021-2031F |
6.1.4 China Mobile Augmented Reality Market Revenues & Volume, By Tablets, 2021-2031F |
6.1.5 China Mobile Augmented Reality Market Revenues & Volume, By PDAs, 2021-2031F |
6.2 China Mobile Augmented Reality Market, By Offering |
6.2.1 Overview and Analysis |
6.2.2 China Mobile Augmented Reality Market Revenues & Volume, By Software, 2021-2031F |
6.2.3 China Mobile Augmented Reality Market Revenues & Volume, By Services, 2021-2031F |
6.3 China Mobile Augmented Reality Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 China Mobile Augmented Reality Market Revenues & Volume, By Consumer, 2021-2031F |
6.3.3 China Mobile Augmented Reality Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.4 China Mobile Augmented Reality Market Revenues & Volume, By Enterprise, 2021-2031F |
6.3.5 China Mobile Augmented Reality Market Revenues & Volume, By Commercial, 2021-2031F |
7 China Mobile Augmented Reality Market Import-Export Trade Statistics |
7.1 China Mobile Augmented Reality Market Export to Major Countries |
7.2 China Mobile Augmented Reality Market Imports from Major Countries |
8 China Mobile Augmented Reality Market Key Performance Indicators |
8.1 Average session duration of AR apps on China mobile devices |
8.2 Percentage increase in the number of AR developers and content creators in China |
8.3 Adoption rate of AR-enabled mobile devices in China |
8.4 Average revenue per user generated from AR applications |
8.5 Number of partnerships between mobile operators and AR technology providers in China |
9 China Mobile Augmented Reality Market - Opportunity Assessment |
9.1 China Mobile Augmented Reality Market Opportunity Assessment, By Device Type , 2021 & 2031F |
9.2 China Mobile Augmented Reality Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.3 China Mobile Augmented Reality Market Opportunity Assessment, By Application , 2021 & 2031F |
10 China Mobile Augmented Reality Market - Competitive Landscape |
10.1 China Mobile Augmented Reality Market Revenue Share, By Companies, 2024 |
10.2 China Mobile Augmented Reality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |