| Product Code: ETC10437189 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Retail Media Networks Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Retail Media Networks Market Revenues & Volume, 2021 & 2031F |
3.3 China Retail Media Networks Market - Industry Life Cycle |
3.4 China Retail Media Networks Market - Porter's Five Forces |
3.5 China Retail Media Networks Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 China Retail Media Networks Market Revenues & Volume Share, By Advertising Model, 2021 & 2031F |
3.7 China Retail Media Networks Market Revenues & Volume Share, By Function, 2021 & 2031F |
3.8 China Retail Media Networks Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 China Retail Media Networks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing digitalization and internet penetration in China |
4.2.2 Growing demand for personalized and targeted advertising solutions |
4.2.3 Rise in adoption of e-commerce and online shopping in China |
4.2.4 Shift towards omnichannel marketing strategies by retailers |
4.3 Market Restraints |
4.3.1 Regulatory challenges and restrictions on data privacy and advertising practices |
4.3.2 Intense competition within the retail media networks market in China |
4.3.3 Economic uncertainty and fluctuations in consumer spending behavior |
5 China Retail Media Networks Market Trends |
6 China Retail Media Networks Market, By Types |
6.1 China Retail Media Networks Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 China Retail Media Networks Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 China Retail Media Networks Market Revenues & Volume, By In-Store Media, 2021 - 2031F |
6.1.4 China Retail Media Networks Market Revenues & Volume, By Digital Retail Media, 2021 - 2031F |
6.1.5 China Retail Media Networks Market Revenues & Volume, By Connected TV & Social Media, 2021 - 2031F |
6.2 China Retail Media Networks Market, By Advertising Model |
6.2.1 Overview and Analysis |
6.2.2 China Retail Media Networks Market Revenues & Volume, By Screens, Kiosks, 2021 - 2031F |
6.2.3 China Retail Media Networks Market Revenues & Volume, By Online Ads, Sponsored Listings, 2021 - 2031F |
6.2.4 China Retail Media Networks Market Revenues & Volume, By Video, Display Ads, 2021 - 2031F |
6.3 China Retail Media Networks Market, By Function |
6.3.1 Overview and Analysis |
6.3.2 China Retail Media Networks Market Revenues & Volume, By Shopper Engagement, 2021 - 2031F |
6.3.3 China Retail Media Networks Market Revenues & Volume, By Brand Promotion, 2021 - 2031F |
6.3.4 China Retail Media Networks Market Revenues & Volume, By Targeted Advertising, 2021 - 2031F |
6.4 China Retail Media Networks Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 China Retail Media Networks Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 China Retail Media Networks Market Revenues & Volume, By E-Commerce Platforms, 2021 - 2031F |
6.4.4 China Retail Media Networks Market Revenues & Volume, By Retail Brands, 2021 - 2031F |
7 China Retail Media Networks Market Import-Export Trade Statistics |
7.1 China Retail Media Networks Market Export to Major Countries |
7.2 China Retail Media Networks Market Imports from Major Countries |
8 China Retail Media Networks Market Key Performance Indicators |
8.1 Average click-through rate (CTR) of retail media network advertisements |
8.2 Average conversion rate from retail media network campaigns |
8.3 Customer engagement metrics (such as time spent on ads, interactions with content) |
8.4 Growth in the number of partnerships and collaborations within the retail media network ecosystem |
8.5 Adoption rate of innovative technologies in retail media network advertising strategies |
9 China Retail Media Networks Market - Opportunity Assessment |
9.1 China Retail Media Networks Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 China Retail Media Networks Market Opportunity Assessment, By Advertising Model, 2021 & 2031F |
9.3 China Retail Media Networks Market Opportunity Assessment, By Function, 2021 & 2031F |
9.4 China Retail Media Networks Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 China Retail Media Networks Market - Competitive Landscape |
10.1 China Retail Media Networks Market Revenue Share, By Companies, 2024 |
10.2 China Retail Media Networks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |