China Short Message Service Marketing Market (2025-2031) | Growth, Companies, Industry, Forecast, Analysis, Outlook, Value, Segmentation, Trends, Size & Revenue, Competitive Landscape, Share

Market Forecast By Type (Application Generated, User Generated, Others), By Application Type (Authentication and Verification, Promotion and Marketing, Customer Relationship Management (CRM), Information Broadcasting, Health Notification, Others), By Component (Software, Services), By Enterprise Outlook (SMEs, Large Enterprises), By Deployment Type (SaaS, Cloud Based, On-Premises), By Marketing Campaigns (Occasions, Special Offers, Celebrations, Others), By Terminal Type (Mobile-Based, Desktop-Based), By Type of SMS (Transactional SMS, Promotional SMS, Alert SMS, Personalize SMS) And Competitive Landscape
Product Code: ETC6753280 Publication Date: Sep 2024 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Key Highlights of the Report:

  • China Short Message Service Marketing Market Outlook
  • Market Size of China Short Message Service Marketing Market, 2024
  • Forecast of China Short Message Service Marketing Market, 2031
  • Historical Data and Forecast of China Short Message Service Marketing Revenues & Volume for the Period 2021- 2031
  • China Short Message Service Marketing Market Trend Evolution
  • China Short Message Service Marketing Market Drivers and Challenges
  • China Short Message Service Marketing Price Trends
  • China Short Message Service Marketing Porter's Five Forces
  • China Short Message Service Marketing Industry Life Cycle
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Type for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Application Generated for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By User Generated for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Application Type for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Authentication and Verification for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Promotion and Marketing for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Customer Relationship Management (CRM) for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Information Broadcasting for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Health Notification for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Component for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Software for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Services for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Enterprise Outlook for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By SMEs for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Large Enterprises for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Deployment Type for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By SaaS for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Cloud Based for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By On-Premises for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Marketing Campaigns for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Occasions for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Special Offers for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Celebrations for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Terminal Type for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Mobile-Based for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Desktop-Based for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Type of SMS for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Transactional SMS for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Promotional SMS for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Alert SMS for the Period 2021- 2031
  • Historical Data and Forecast of China Short Message Service Marketing Market Revenues & Volume By Personalize SMS for the Period 2021- 2031
  • China Short Message Service Marketing Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Application Type
  • Market Opportunity Assessment By Component
  • Market Opportunity Assessment By Enterprise Outlook
  • Market Opportunity Assessment By Deployment Type
  • Market Opportunity Assessment By Marketing Campaigns
  • Market Opportunity Assessment By Terminal Type
  • Market Opportunity Assessment By Type of SMS
  • China Short Message Service Marketing Top Companies Market Share
  • China Short Message Service Marketing Competitive Benchmarking By Technical and Operational Parameters
  • China Short Message Service Marketing Company Profiles
  • China Short Message Service Marketing Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

How does 6Wresearch market report help businesses in making strategic decisions?
6Wresearch actively monitors the China Short Message Service Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the China Short Message Service Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 China Short Message Service Marketing Market Overview

3.1 China Country Macro Economic Indicators

3.2 China Short Message Service Marketing Market Revenues & Volume, 2021 & 2031F

3.3 China Short Message Service Marketing Market - Industry Life Cycle

3.4 China Short Message Service Marketing Market - Porter's Five Forces

3.5 China Short Message Service Marketing Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 China Short Message Service Marketing Market Revenues & Volume Share, By Application Type, 2021 & 2031F

3.7 China Short Message Service Marketing Market Revenues & Volume Share, By Component, 2021 & 2031F

3.8 China Short Message Service Marketing Market Revenues & Volume Share, By Enterprise Outlook, 2021 & 2031F

3.9 China Short Message Service Marketing Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F

3.10 China Short Message Service Marketing Market Revenues & Volume Share, By Marketing Campaigns, 2021 & 2031F

3.11 China Short Message Service Marketing Market Revenues & Volume Share, By Terminal Type, 2021 & 2031F

4 China Short Message Service Marketing Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration in China

4.2.2 Rising adoption of mobile messaging apps

4.2.3 Growing demand for personalized communication

4.2.4 Integration of AI and chatbots in messaging services

4.2.5 Expansion of digital payment services via SMS

4.3 Market Restraints

4.3.1 Data privacy concerns and regulatory challenges

4.3.2 Competition from alternative communication channels (e.g., social media, OTT apps)

4.3.3 Impact of spam and fraud on user trust and engagement

4.3.4 Technological limitations affecting message delivery and user experience

4.3.5 Pricing pressure and commoditization of messaging services

5 China Short Message Service Marketing Market Trends

6 China Short Message Service Marketing Market, By Types

6.1 China Short Message Service Marketing Market, By Type

6.1.1 Overview and Analysis

6.1.2 China Short Message Service Marketing Market Revenues & Volume, By Type, 2021- 2031F

6.1.3 China Short Message Service Marketing Market Revenues & Volume, By Application Generated, 2021- 2031F

6.1.4 China Short Message Service Marketing Market Revenues & Volume, By User Generated, 2021- 2031F

6.1.5 China Short Message Service Marketing Market Revenues & Volume, By Others, 2021- 2031F

6.2 China Short Message Service Marketing Market, By Application Type

6.2.1 Overview and Analysis

6.2.2 China Short Message Service Marketing Market Revenues & Volume, By Authentication and Verification, 2021- 2031F

6.2.3 China Short Message Service Marketing Market Revenues & Volume, By Promotion and Marketing, 2021- 2031F

6.2.4 China Short Message Service Marketing Market Revenues & Volume, By Customer Relationship Management (CRM), 2021- 2031F

6.2.5 China Short Message Service Marketing Market Revenues & Volume, By Information Broadcasting, 2021- 2031F

6.2.6 China Short Message Service Marketing Market Revenues & Volume, By Health Notification, 2021- 2031F

6.2.7 China Short Message Service Marketing Market Revenues & Volume, By Others, 2021- 2031F

6.3 China Short Message Service Marketing Market, By Component

6.3.1 Overview and Analysis

6.3.2 China Short Message Service Marketing Market Revenues & Volume, By Software, 2021- 2031F

6.3.3 China Short Message Service Marketing Market Revenues & Volume, By Services, 2021- 2031F

6.4 China Short Message Service Marketing Market, By Enterprise Outlook

6.4.1 Overview and Analysis

6.4.2 China Short Message Service Marketing Market Revenues & Volume, By SMEs, 2021- 2031F

6.4.3 China Short Message Service Marketing Market Revenues & Volume, By Large Enterprises, 2021- 2031F

6.5 China Short Message Service Marketing Market, By Deployment Type

6.5.1 Overview and Analysis

6.5.2 China Short Message Service Marketing Market Revenues & Volume, By SaaS, 2021- 2031F

6.5.3 China Short Message Service Marketing Market Revenues & Volume, By Cloud Based, 2021- 2031F

6.5.4 China Short Message Service Marketing Market Revenues & Volume, By On-Premises, 2021- 2031F

6.6 China Short Message Service Marketing Market, By Marketing Campaigns

6.6.1 Overview and Analysis

6.6.2 China Short Message Service Marketing Market Revenues & Volume, By Occasions, 2021- 2031F

6.6.3 China Short Message Service Marketing Market Revenues & Volume, By Special Offers, 2021- 2031F

6.6.4 China Short Message Service Marketing Market Revenues & Volume, By Celebrations, 2021- 2031F

6.6.5 China Short Message Service Marketing Market Revenues & Volume, By Others, 2021- 2031F

6.7 China Short Message Service Marketing Market, By Terminal Type

6.7.1 Overview and Analysis

6.7.2 China Short Message Service Marketing Market Revenues & Volume, By Mobile-Based, 2021- 2031F

6.7.3 China Short Message Service Marketing Market Revenues & Volume, By Desktop-Based, 2021- 2031F

6.8 China Short Message Service Marketing Market, By Type of SMS

6.8.1 Overview and Analysis

6.8.2 China Short Message Service Marketing Market Revenues & Volume, By Transactional SMS, 2021- 2031F

6.8.3 China Short Message Service Marketing Market Revenues & Volume, By Promotional SMS, 2021- 2031F

6.8.4 China Short Message Service Marketing Market Revenues & Volume, By Personalize SMS, 2021- 2031F

6.8.5 China Short Message Service Marketing Market Revenues & Volume, By Personalize SMS, 2021- 2031F

7 China Short Message Service Marketing Market Import-Export Trade Statistics

7.1 China Short Message Service Marketing Market Export to Major Countries

7.2 China Short Message Service Marketing Market Imports from Major Countries

8 China Short Message Service Marketing Market Key Performance Indicators

8.1 Average revenue per user (ARPU) from value-added SMS services

8.2 Customer retention rate for SMS-based marketing campaigns

8.3 Adoption rate of new messaging features and functionalities

8.4 Customer satisfaction scores for SMS interactions

8.5 Growth in enterprise usage of SMS for customer engagement and support

9 China Short Message Service Marketing Market - Opportunity Assessment

9.1 China Short Message Service Marketing Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 China Short Message Service Marketing Market Opportunity Assessment, By Application Type, 2021 & 2031F

9.3 China Short Message Service Marketing Market Opportunity Assessment, By Component, 2021 & 2031F

9.4 China Short Message Service Marketing Market Opportunity Assessment, By Enterprise Outlook, 2021 & 2031F

9.5 China Short Message Service Marketing Market Opportunity Assessment, By Deployment Type, 2021 & 2031F

9.6 China Short Message Service Marketing Market Opportunity Assessment, By Marketing Campaigns, 2021 & 2031F

9.7 China Short Message Service Marketing Market Opportunity Assessment, By Terminal Type, 2021 & 2031F

9.7 China Short Message Service Marketing Market Opportunity Assessment, By Type of SMS, 2021 & 2031F

10 China Short Message Service Marketing Market - Competitive Landscape

10.1 China Short Message Service Marketing Market Revenue Share, By Companies, 2024

10.2 China Short Message Service Marketing Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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