Product Code: ETC10705120 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ethiopia OOH and DOOH Market Overview |
3.1 Ethiopia Country Macro Economic Indicators |
3.2 Ethiopia OOH and DOOH Market Revenues & Volume, 2021 & 2031F |
3.3 Ethiopia OOH and DOOH Market - Industry Life Cycle |
3.4 Ethiopia OOH and DOOH Market - Porter's Five Forces |
3.5 Ethiopia OOH and DOOH Market Revenues & Volume Share, By Format, 2021 & 2031F |
3.6 Ethiopia OOH and DOOH Market Revenues & Volume Share, By Location, 2021 & 2031F |
3.7 Ethiopia OOH and DOOH Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Ethiopia OOH and DOOH Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.9 Ethiopia OOH and DOOH Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Ethiopia OOH and DOOH Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing urbanization and infrastructure development in Ethiopia |
4.2.2 Increasing adoption of digital platforms for advertising |
4.2.3 Rising disposable income leading to higher spending on marketing and advertising |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of the benefits of OOH and DOOH advertising among businesses |
4.3.2 Challenges related to regulatory frameworks and permits for outdoor advertising in Ethiopia |
5 Ethiopia OOH and DOOH Market Trends |
6 Ethiopia OOH and DOOH Market, By Types |
6.1 Ethiopia OOH and DOOH Market, By Format |
6.1.1 Overview and Analysis |
6.1.2 Ethiopia OOH and DOOH Market Revenues & Volume, By Format, 2021 - 2031F |
6.1.3 Ethiopia OOH and DOOH Market Revenues & Volume, By Billboards, 2021 - 2031F |
6.1.4 Ethiopia OOH and DOOH Market Revenues & Volume, By Transit Ads, 2021 - 2031F |
6.1.5 Ethiopia OOH and DOOH Market Revenues & Volume, By Street Furniture, 2021 - 2031F |
6.1.6 Ethiopia OOH and DOOH Market Revenues & Volume, By Indoor Screens, 2021 - 2031F |
6.1.7 Ethiopia OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Ethiopia OOH and DOOH Market, By Location |
6.2.1 Overview and Analysis |
6.2.2 Ethiopia OOH and DOOH Market Revenues & Volume, By Highways, 2021 - 2031F |
6.2.3 Ethiopia OOH and DOOH Market Revenues & Volume, By Transit Stations, 2021 - 2031F |
6.2.4 Ethiopia OOH and DOOH Market Revenues & Volume, By Public Spaces, 2021 - 2031F |
6.2.5 Ethiopia OOH and DOOH Market Revenues & Volume, By Malls, 2021 - 2031F |
6.2.6 Ethiopia OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Ethiopia OOH and DOOH Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Ethiopia OOH and DOOH Market Revenues & Volume, By Retail, 2021 - 2031F |
6.3.3 Ethiopia OOH and DOOH Market Revenues & Volume, By Transportation, 2021 - 2031F |
6.3.4 Ethiopia OOH and DOOH Market Revenues & Volume, By Entertainment, 2021 - 2031F |
6.3.5 Ethiopia OOH and DOOH Market Revenues & Volume, By Corporate, 2021 - 2031F |
6.3.6 Ethiopia OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 Ethiopia OOH and DOOH Market, By Technology |
6.4.1 Overview and Analysis |
6.4.2 Ethiopia OOH and DOOH Market Revenues & Volume, By LED, 2021 - 2031F |
6.4.3 Ethiopia OOH and DOOH Market Revenues & Volume, By LCD, 2021 - 2031F |
6.4.4 Ethiopia OOH and DOOH Market Revenues & Volume, By Projection, 2021 - 2031F |
6.4.5 Ethiopia OOH and DOOH Market Revenues & Volume, By QR Code Integration, 2021 - 2031F |
6.4.6 Ethiopia OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
6.5 Ethiopia OOH and DOOH Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 Ethiopia OOH and DOOH Market Revenues & Volume, By Advertisers, 2021 - 2031F |
6.5.3 Ethiopia OOH and DOOH Market Revenues & Volume, By Brands, 2021 - 2031F |
6.5.4 Ethiopia OOH and DOOH Market Revenues & Volume, By Government, 2021 - 2031F |
6.5.5 Ethiopia OOH and DOOH Market Revenues & Volume, By SMEs, 2021 - 2031F |
6.5.6 Ethiopia OOH and DOOH Market Revenues & Volume, By Others, 2021 - 2031F |
7 Ethiopia OOH and DOOH Market Import-Export Trade Statistics |
7.1 Ethiopia OOH and DOOH Market Export to Major Countries |
7.2 Ethiopia OOH and DOOH Market Imports from Major Countries |
8 Ethiopia OOH and DOOH Market Key Performance Indicators |
8.1 Number of new digital OOH installations in key urban areas |
8.2 Growth in advertising spending on OOH and DOOH platforms |
8.3 Increase in the number of brands utilizing OOH and DOOH advertising |
8.4 Expansion of digital OOH networks in secondary cities and rural areas |
8.5 Engagement metrics such as click-through rates and dwell time for DOOH campaigns |
9 Ethiopia OOH and DOOH Market - Opportunity Assessment |
9.1 Ethiopia OOH and DOOH Market Opportunity Assessment, By Format, 2021 & 2031F |
9.2 Ethiopia OOH and DOOH Market Opportunity Assessment, By Location, 2021 & 2031F |
9.3 Ethiopia OOH and DOOH Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Ethiopia OOH and DOOH Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.5 Ethiopia OOH and DOOH Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Ethiopia OOH and DOOH Market - Competitive Landscape |
10.1 Ethiopia OOH and DOOH Market Revenue Share, By Companies, 2024 |
10.2 Ethiopia OOH and DOOH Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |