Product Code: ETC4853207 | Publication Date: Nov 2023 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The whiskey market in Gambia is still relatively small but showing signs of growth due to increasing interest in premium alcoholic beverages. Whiskey, particularly Scotch and local spirits, is gaining popularity among consumers in urban areas as disposable incomes rise and social drinking becomes more common. The market is also influenced by the influx of expatriates and tourists who contribute to demand for imported premium liquors. However, the high cost of imported whiskey and local competition from other alcoholic beverages may limit the market`s expansion. Government regulations concerning alcohol importation and taxation also play a significant role in shaping market dynamics.
The Gambia whiskey market is driven by the rising disposable income of the middle class and the growing urbanization in the country. With an increasing number of social gatherings and celebrations, alcoholic beverages such as whiskey are gaining popularity. Moreover, the influence of global trends in alcoholic drink consumption, along with tourism and expatriate communities in Gambia, contributes to a growing demand for premium and imported whiskey brands. The expansion of the hospitality sector also supports the market, as hotels and bars are continuously increasing their beverage offerings.
The whiskey market in Gambia experiences challenges due to the relatively low demand for premium spirits. The cultural and religious practices in the country, where alcohol consumption is not widespread, limit the market`s growth potential. Moreover, whiskey, being an imported product, is subject to high taxes and import duties, making it an expensive luxury. With the rise of local alcoholic beverages and the preference for traditional drinks, whiskey faces competition. Additionally, the market`s small size and lack of significant distribution channels limit the reach of whiskey brands, making it difficult for them to scale operations efficiently.
The whiskey market in The Gambia is relatively small compared to other beverages. The demand for whiskey is mainly driven by expatriates and higher-income consumers. Government regulations control the sale of alcoholic beverages, including whiskey, through excise duties and licensing requirements. The government`s policies on alcohol taxation, import regulations, and restrictions on alcohol consumption in public places impact the market. Additionally, alcohol-related health education and restrictions may affect consumer behavior and market growth.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Whiskey Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Whiskey Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Whiskey Market - Industry Life Cycle |
3.4 Gambia Whiskey Market - Porter's Five Forces |
3.5 Gambia Whiskey Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Gambia Whiskey Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Gambia Whiskey Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Gambia Whiskey Market Trends |
6 Gambia Whiskey Market Segmentations |
6.1 Gambia Whiskey Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Gambia Whiskey Market Revenues & Volume, By American Whisky, 2021-2031F |
6.1.3 Gambia Whiskey Market Revenues & Volume, By Irish Whisky, 2021-2031F |
6.1.4 Gambia Whiskey Market Revenues & Volume, By Scotch Whisky, 2021-2031F |
6.1.5 Gambia Whiskey Market Revenues & Volume, By Canadian Whisky, 2021-2031F |
6.1.6 Gambia Whiskey Market Revenues & Volume, By Others, 2021-2031F |
6.2 Gambia Whiskey Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Gambia Whiskey Market Revenues & Volume, By On-trade, 2021-2031F |
6.2.3 Gambia Whiskey Market Revenues & Volume, By Off-trade, 2021-2031F |
7 Gambia Whiskey Market Import-Export Trade Statistics |
7.1 Gambia Whiskey Market Export to Major Countries |
7.2 Gambia Whiskey Market Imports from Major Countries |
8 Gambia Whiskey Market Key Performance Indicators |
9 Gambia Whiskey Market - Opportunity Assessment |
9.1 Gambia Whiskey Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Gambia Whiskey Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Gambia Whiskey Market - Competitive Landscape |
10.1 Gambia Whiskey Market Revenue Share, By Companies, 2024 |
10.2 Gambia Whiskey Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |