Product Code: ETC278520 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Georgia mobile wallet market encompasses digital payment solutions that enable users to store payment card information, make transactions, and manage finances using their mobile devices. Mobile wallets offer convenience, security, and speed for various types of transactions, including retail purchases, bill payments, and peer-to-peer transfers. In Georgia, the adoption of mobile wallet services has been steadily increasing, driven by factors such as smartphone penetration, digitalization of financial services, and the convenience of cashless payments. Mobile wallet providers in Georgia offer a range of features such as NFC (Near Field Communication) payments, QR code scanning, and integration with loyalty programs, catering to the diverse needs of consumers and businesses. As Georgia economy continues to embrace digital payment solutions, the mobile wallet market is expected to witness further growth, fueled by advancements in mobile technology, regulatory support, and consumer trust in digital finance.
The Georgia mobile wallet market is primarily driven by the increasing consumer adoption of digital payments, contactless transactions, and mobile banking services. Mobile wallets, also known as digital wallets or e-wallets, store payment card information, loyalty cards, and coupons on mobile devices, enabling convenient and secure transactions at point-of-sale terminals, online merchants, and peer-to-peer transfers. With the growing smartphone penetration, internet connectivity, and consumer trust in digital financial services in Georgia, the demand for mobile wallet solutions is on the rise. Moreover, partnerships between fintech companies, banks, and mobile operators, as well as regulatory support for cashless payments, drive market growth by offering innovative and interoperable payment solutions to consumers and merchants in Georgia.
The Georgia Mobile Wallet Market faces challenges associated with user adoption, interoperability, and security. Mobile wallet providers must address challenges such as building trust among users, merchants, and financial institutions to drive adoption. Additionally, ensuring interoperability between different mobile wallet platforms and payment systems poses a challenge. Moreover, addressing security concerns such as data breaches and fraud prevention while maintaining convenience for users adds complexity to this sector.
To promote financial inclusion and digital payments, the Georgia government has implemented policies to support the mobile wallet market. These policies may include regulations for mobile payment providers, consumer education campaigns, and partnerships with financial institutions to expand access to mobile wallet services and encourage cashless transactions in Georgia.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Georgia Mobile Wallet Market Overview |
3.1 Georgia Country Macro Economic Indicators |
3.2 Georgia Mobile Wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Georgia Mobile Wallet Market - Industry Life Cycle |
3.4 Georgia Mobile Wallet Market - Porter's Five Forces |
3.5 Georgia Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Georgia Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Georgia Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Georgia Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Georgia Mobile Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Georgia |
4.2.2 Growing preference for cashless transactions |
4.2.3 Rise in awareness about the convenience and security of mobile wallets |
4.3 Market Restraints |
4.3.1 Concerns regarding data security and privacy |
4.3.2 Limited merchant acceptance of mobile wallet payments |
4.3.3 Lack of interoperability between different mobile wallet platforms |
5 Georgia Mobile Wallet Market Trends |
6 Georgia Mobile Wallet Market, By Types |
6.1 Georgia Mobile Wallet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Georgia Mobile Wallet Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Georgia Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F |
6.1.4 Georgia Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F |
6.2 Georgia Mobile Wallet Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Georgia Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F |
6.2.3 Georgia Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F |
6.2.4 Georgia Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F |
6.2.5 Georgia Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F |
6.3 Georgia Mobile Wallet Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Georgia Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F |
6.3.3 Georgia Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
6.3.4 Georgia Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 Georgia Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.6 Georgia Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F |
6.3.7 Georgia Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F |
6.4 Georgia Mobile Wallet Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Georgia Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F |
6.4.3 Georgia Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F |
7 Georgia Mobile Wallet Market Import-Export Trade Statistics |
7.1 Georgia Mobile Wallet Market Export to Major Countries |
7.2 Georgia Mobile Wallet Market Imports from Major Countries |
8 Georgia Mobile Wallet Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of new mobile wallet users acquired |
8.3 Frequency of mobile wallet usage |
8.4 Customer satisfaction ratings for mobile wallet services |
8.5 Rate of adoption of mobile wallet technology among different age groups |
9 Georgia Mobile Wallet Market - Opportunity Assessment |
9.1 Georgia Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Georgia Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Georgia Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Georgia Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Georgia Mobile Wallet Market - Competitive Landscape |
10.1 Georgia Mobile Wallet Market Revenue Share, By Companies, 2024 |
10.2 Georgia Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |