Product Code: ETC010576 | Publication Date: Jun 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Ghana Feminine Hygiene market currently, in 2023, has witnessed an HHI of 6790, Which has decreased slightly as compared to the HHI of 7989 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Ghana feminine hygiene market is expected to witness a CAGR of 8.7% during the forecast period (2020-2026). This growth can be attributed to an increase in awareness regarding womens health and rising disposable income among consumers. Moreover, increased availability of products through online platforms has further augmented the demand for these products in the country.
In terms of product type, sanitary pads dominated the overall market with 72.9% share in 2019 owing to easy accessibility and affordability as compared to tampons and menstrual cups as well as improved product innovation by manufacturers offering comfort solutions such as wings for better protection against leakage during movement activities. Additionally, increasing campaigns from non-governmental organizations (NGOs) across rural areas have played a vital role in creating awareness about menstrual hygiene management which has resulted into increase sale of female hygiene products including sanitary pads, tampons and menstrual cups amongst others.
On the basis of distribution channel, supermarkets & hypermarkets held majority share in 2019 due to wide-reaching convenience stores optioned by many key players present in this sector coupled with attractive discounts & offers available on various brands providing easy access at reasonable prices compared to other distribution channels like chemist shops/drug stores or e-commerce websites etc., Furthermore, high preference towards grocery shopping provided by large retail outlets has also accelerated sales through this channel over past few years thereby contributing majorly towards overall market revenue generation throughout review period.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Feminine Hygiene Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Feminine Hygiene Market Revenues & Volume, 2019 & 2026F |
3.3 Ghana Feminine Hygiene Market - Industry Life Cycle |
3.4 Ghana Feminine Hygiene Market - Porter's Five Forces |
3.5 Ghana Feminine Hygiene Market Revenues & Volume Share, By Product Types, 2019 & 2026F |
3.6 Ghana Feminine Hygiene Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Ghana Feminine Hygiene Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana Feminine Hygiene Market Trends |
6 Ghana Feminine Hygiene Market, By Types |
6.1 Ghana Feminine Hygiene Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Ghana Feminine Hygiene Market Revenues & Volume, By Product Types, 2016 - 2026F |
6.1.3 Ghana Feminine Hygiene Market Revenues & Volume, By Sanitary Napkins/Pads, 2016 - 2026F |
6.1.4 Ghana Feminine Hygiene Market Revenues & Volume, By Tampons, 2016 - 2026F |
6.1.5 Ghana Feminine Hygiene Market Revenues & Volume, By Menstrual Cups, 2016 - 2026F |
6.1.6 Ghana Feminine Hygiene Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 Ghana Feminine Hygiene Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Ghana Feminine Hygiene Market Revenues & Volume, By Hypermarkets/Supermarket, 2016 - 2026F |
6.2.3 Ghana Feminine Hygiene Market Revenues & Volume, By Convenience Stores, 2016 - 2026F |
6.2.4 Ghana Feminine Hygiene Market Revenues & Volume, By Drug Stores/Pharmacies, 2016 - 2026F |
6.2.5 Ghana Feminine Hygiene Market Revenues & Volume, By Others, 2016 - 2026F |
7 Ghana Feminine Hygiene Market Import-Export Trade Statistics |
7.1 Ghana Feminine Hygiene Market Export to Major Countries |
7.2 Ghana Feminine Hygiene Market Imports from Major Countries |
8 Ghana Feminine Hygiene Market Key Performance Indicators |
9 Ghana Feminine Hygiene Market - Opportunity Assessment |
9.1 Ghana Feminine Hygiene Market Opportunity Assessment, By Product Types, 2019 & 2026F |
9.2 Ghana Feminine Hygiene Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Ghana Feminine Hygiene Market - Competitive Landscape |
10.1 Ghana Feminine Hygiene Market Revenue Share, By Companies, 2019 |
10.2 Ghana Feminine Hygiene Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |