Product Code: ETC4453197 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Mobile augmented reality (AR) technologies overlay digital content onto the physical world through mobile devices, enabling immersive experiences and interactive storytelling. In Ghana, the mobile AR market fosters innovation in gaming, education, and marketing sectors, driving investments in AR app development and content creation platforms.
The Ghana mobile augmented reality (AR) market is driven by the increasing adoption of AR technology in gaming, entertainment, retail, and education sectors. With the proliferation of smartphones and tablets with AR capabilities in Ghana, there`s a growing interest in immersive and interactive experiences that blend the physical and digital worlds. Mobile AR applications enable users to overlay digital content, such as 3D models, animations, and information, onto the real-world environment through their mobile devices` cameras. Moreover, the development of AR development platforms and software development kits (SDKs) empowers businesses and developers to create custom AR experiences to engage and entertain users, drive brand awareness, and enhance learning and training programs.
The mobile augmented reality market faces challenges such as device compatibility and the need for high-performance hardware. Additionally, limited content availability and user adoption barriers impact market growth.
To promote innovation and enhance user experiences in the mobile ecosystem, the government of Ghana has implemented policies to support the growth of the mobile augmented reality market. Efforts focus on promoting investment in AR technologies and content development, ensuring compatibility with mobile devices and networks, and fostering partnerships between AR developers, content creators, and regulatory agencies to enhance AR adoption, creativity, and accessibility in the digital marketplace.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Mobile Augmented Reality Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Mobile Augmented Reality Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Mobile Augmented Reality Market - Industry Life Cycle |
3.4 Ghana Mobile Augmented Reality Market - Porter's Five Forces |
3.5 Ghana Mobile Augmented Reality Market Revenues & Volume Share, By Device Type , 2021 & 2031F |
3.6 Ghana Mobile Augmented Reality Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.7 Ghana Mobile Augmented Reality Market Revenues & Volume Share, By Application , 2021 & 2031F |
4 Ghana Mobile Augmented Reality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana Mobile Augmented Reality Market Trends |
6 Ghana Mobile Augmented Reality Market, By Types |
6.1 Ghana Mobile Augmented Reality Market, By Device Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Mobile Augmented Reality Market Revenues & Volume, By Device Type , 2021-2031F |
6.1.3 Ghana Mobile Augmented Reality Market Revenues & Volume, By Smartphones, 2021-2031F |
6.1.4 Ghana Mobile Augmented Reality Market Revenues & Volume, By Tablets, 2021-2031F |
6.1.5 Ghana Mobile Augmented Reality Market Revenues & Volume, By PDAs, 2021-2031F |
6.2 Ghana Mobile Augmented Reality Market, By Offering |
6.2.1 Overview and Analysis |
6.2.2 Ghana Mobile Augmented Reality Market Revenues & Volume, By Software, 2021-2031F |
6.2.3 Ghana Mobile Augmented Reality Market Revenues & Volume, By Services, 2021-2031F |
6.3 Ghana Mobile Augmented Reality Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Ghana Mobile Augmented Reality Market Revenues & Volume, By Consumer, 2021-2031F |
6.3.3 Ghana Mobile Augmented Reality Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.4 Ghana Mobile Augmented Reality Market Revenues & Volume, By Enterprise, 2021-2031F |
6.3.5 Ghana Mobile Augmented Reality Market Revenues & Volume, By Commercial, 2021-2031F |
7 Ghana Mobile Augmented Reality Market Import-Export Trade Statistics |
7.1 Ghana Mobile Augmented Reality Market Export to Major Countries |
7.2 Ghana Mobile Augmented Reality Market Imports from Major Countries |
8 Ghana Mobile Augmented Reality Market Key Performance Indicators |
9 Ghana Mobile Augmented Reality Market - Opportunity Assessment |
9.1 Ghana Mobile Augmented Reality Market Opportunity Assessment, By Device Type , 2021 & 2031F |
9.2 Ghana Mobile Augmented Reality Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.3 Ghana Mobile Augmented Reality Market Opportunity Assessment, By Application , 2021 & 2031F |
10 Ghana Mobile Augmented Reality Market - Competitive Landscape |
10.1 Ghana Mobile Augmented Reality Market Revenue Share, By Companies, 2024 |
10.2 Ghana Mobile Augmented Reality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |