| Product Code: ETC13181715 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Mobile Value-Added Services Market was valued at USD 52 Billion in 2024 and is expected to reach USD 75 Billion by 2031, growing at a compound annual growth rate of 5.50% during the forecast period (2025-2031).
The Global Mobile Value-Added Services Market is a rapidly growing sector driven by the increasing adoption of smartphones and mobile internet services worldwide. Value-added services such as mobile payments, mobile advertising, mobile entertainment, and mobile health services are gaining popularity among consumers, leading to a surge in demand for such offerings. Key market trends include the integration of advanced technologies like AI and blockchain in mobile services, the emergence of 5G networks enabling faster and more efficient data transmission, and the rising focus on personalized and innovative value-added solutions. The market is highly competitive, with leading players constantly innovating and collaborating with technology partners to enhance their service offerings and expand their global presence. Overall, the Global Mobile Value-Added Services Market is poised for significant growth opportunities in the coming years as mobile technologies continue to evolve and diversify.
The Global Mobile Value-Added Services (VAS) market is experiencing significant growth driven by the increasing adoption of smartphones and mobile internet services. Key trends include the rising demand for mobile entertainment services such as streaming platforms and mobile gaming, as well as the integration of advanced technologies like AI, AR, and VR into VAS offerings. Opportunities for market players lie in offering personalized and innovative VAS solutions to cater to changing consumer preferences, leveraging partnerships with content providers and telecom operators to expand service offerings, and focusing on emerging markets with growing mobile penetration rates. Additionally, the shift towards 5G technology is expected to further propel the growth of the mobile VAS market by enabling faster data speeds and more advanced services.
The Global Mobile Value-Added Services Market faces several challenges, including increasing competition among service providers, rapid technological advancements leading to short product life cycles, regulatory uncertainties, and data privacy concerns. Service providers must constantly innovate to stay ahead in the market and offer unique value-added services to attract and retain customers. Additionally, the complexity of integrating these services with existing mobile networks and devices poses a challenge. Furthermore, the diverse preferences of global consumers require service providers to tailor their offerings to different markets, leading to additional complexities in product development and marketing strategies. Overall, navigating these challenges requires a deep understanding of consumer trends, technological capabilities, and regulatory landscapes to drive growth and profitability in the Global Mobile Value-Added Services Market.
The Global Mobile Value-Added Services Market is being primarily driven by the increasing smartphone penetration, growing demand for mobile entertainment and digital content, rise in mobile internet usage, and the expanding adoption of mobile payment services. The proliferation of high-speed mobile networks such as 5G is also fueling the demand for value-added services like mobile gaming, video streaming, and messaging apps. Additionally, the trend towards personalized and convenient services, such as mobile banking, healthcare apps, and online shopping, is contributing to the market growth. Overall, the evolving consumer preferences, technological advancements, and the need for innovative services are key drivers shaping the Mobile Value-Added Services Market globally.
Government policies related to the Global Mobile Value-Added Services Market include regulations on data privacy, consumer protection, and competition. Many countries have implemented strict data protection laws such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States, which impact how mobile VAS providers collect and use customer data. Additionally, governments may impose regulations to ensure fair competition among service providers and protect consumers from misleading or fraudulent practices. These policies aim to create a transparent and secure environment for the mobile VAS market, fostering innovation and trust among consumers.
The Global Mobile Value-Added Services Market is projected to experience significant growth in the coming years, driven by increasing smartphone penetration, advancements in mobile technology, and the rising demand for personalized and convenient services. Key trends shaping the market include the adoption of 5G technology, expansion of mobile payment services, and the integration of AI and IoT in value-added services. As consumers seek more interactive and engaging mobile experiences, companies are likely to focus on developing innovative and tailored services such as mobile entertainment, mobile advertising, and mobile healthcare solutions. The market is expected to witness robust growth opportunities in emerging economies as well, as more users access mobile services for entertainment, communication, and commerce purposes, leading to a promising outlook for the Global Mobile Value-Added Services Market.
In the Global Mobile Value-Added Services Market, Asia-Pacific is expected to witness significant growth due to the rapid adoption of smartphones and increasing internet penetration. North America is likely to lead in revenue generation, driven by advanced mobile technology infrastructure and high consumer spending on value-added services. Europe is also a key market, with a focus on innovative services like mobile payments and entertainment. The Middle East and Africa region is experiencing a surge in demand for mobile content and gaming services. Latin America is poised for growth as telecom operators expand their service offerings and consumers embrace new mobile technologies. Overall, the market is dynamic and competitive, with each region offering unique opportunities and challenges for mobile value-added service providers.
Global Mobile Value-Added Services (MVAS) Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Mobile Value-Added Services (MVAS) Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Mobile Value-Added Services (MVAS) Market Revenues & Volume, 2021 & 2031F |
3.3 Global Mobile Value-Added Services (MVAS) Market - Industry Life Cycle |
3.4 Global Mobile Value-Added Services (MVAS) Market - Porter's Five Forces |
3.5 Global Mobile Value-Added Services (MVAS) Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Mobile Value-Added Services (MVAS) Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Global Mobile Value-Added Services (MVAS) Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.8 Global Mobile Value-Added Services (MVAS) Market Revenues & Volume Share, By Store, 2021 & 2031F |
3.9 Global Mobile Value-Added Services (MVAS) Market Revenues & Volume Share, By Verticals, 2021 & 2031F |
4 Global Mobile Value-Added Services (MVAS) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Mobile Value-Added Services (MVAS) Market Trends |
6 Global Mobile Value-Added Services (MVAS) Market, 2021 - 2031 |
6.1 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Short Message Service (SMS), 2021 - 2031 |
6.1.3 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Voice, 2021 - 2031 |
6.1.4 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Data and Value-Added Services (VAS), 2021 - 2031 |
6.2 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Product, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Mobile Games, 2021 - 2031 |
6.2.3 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Mobile Music, 2021 - 2031 |
6.2.4 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Mobile Wallet, 2021 - 2031 |
6.2.5 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Mobile Commerce, 2021 - 2031 |
6.2.6 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Mobile Advertising, 2021 - 2031 |
6.2.7 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Email and IM, 2021 - 2031 |
6.3 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Store, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Google Play, 2021 - 2031 |
6.3.3 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By App Store (iOS), 2021 - 2031 |
6.3.4 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Others, 2021 - 2031 |
6.4 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Verticals, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By BFSI, 2021 - 2031 |
6.4.3 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By IT & Telecommunication, 2021 - 2031 |
6.4.4 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Media & Entertainment, 2021 - 2031 |
6.4.5 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Retail, 2021 - 2031 |
6.4.6 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Healthcare Government, 2021 - 2031 |
6.4.7 Global Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Others, 2021 - 2031 |
7 North America Mobile Value-Added Services (MVAS) Market, Overview & Analysis |
7.1 North America Mobile Value-Added Services (MVAS) Market Revenues & Volume, 2021 - 2031 |
7.2 North America Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Type, 2021 - 2031 |
7.4 North America Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Product, 2021 - 2031 |
7.5 North America Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Store, 2021 - 2031 |
7.6 North America Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Verticals, 2021 - 2031 |
8 Latin America (LATAM) Mobile Value-Added Services (MVAS) Market, Overview & Analysis |
8.1 Latin America (LATAM) Mobile Value-Added Services (MVAS) Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Type, 2021 - 2031 |
8.4 Latin America (LATAM) Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Product, 2021 - 2031 |
8.5 Latin America (LATAM) Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Store, 2021 - 2031 |
8.6 Latin America (LATAM) Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Verticals, 2021 - 2031 |
9 Asia Mobile Value-Added Services (MVAS) Market, Overview & Analysis |
9.1 Asia Mobile Value-Added Services (MVAS) Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Type, 2021 - 2031 |
9.4 Asia Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Product, 2021 - 2031 |
9.5 Asia Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Store, 2021 - 2031 |
9.6 Asia Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Verticals, 2021 - 2031 |
10 Africa Mobile Value-Added Services (MVAS) Market, Overview & Analysis |
10.1 Africa Mobile Value-Added Services (MVAS) Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Type, 2021 - 2031 |
10.4 Africa Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Product, 2021 - 2031 |
10.5 Africa Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Store, 2021 - 2031 |
10.6 Africa Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Verticals, 2021 - 2031 |
11 Europe Mobile Value-Added Services (MVAS) Market, Overview & Analysis |
11.1 Europe Mobile Value-Added Services (MVAS) Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Type, 2021 - 2031 |
11.4 Europe Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Product, 2021 - 2031 |
11.5 Europe Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Store, 2021 - 2031 |
11.6 Europe Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Verticals, 2021 - 2031 |
12 Middle East Mobile Value-Added Services (MVAS) Market, Overview & Analysis |
12.1 Middle East Mobile Value-Added Services (MVAS) Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Mobile Value-Added Services (MVAS) Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Type, 2021 - 2031 |
12.4 Middle East Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Product, 2021 - 2031 |
12.5 Middle East Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Store, 2021 - 2031 |
12.6 Middle East Mobile Value-Added Services (MVAS) Market, Revenues & Volume, By Verticals, 2021 - 2031 |
13 Global Mobile Value-Added Services (MVAS) Market Key Performance Indicators |
14 Global Mobile Value-Added Services (MVAS) Market - Export/Import By Countries Assessment |
15 Global Mobile Value-Added Services (MVAS) Market - Opportunity Assessment |
15.1 Global Mobile Value-Added Services (MVAS) Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Mobile Value-Added Services (MVAS) Market Opportunity Assessment, By Type, 2021 & 2031F |
15.3 Global Mobile Value-Added Services (MVAS) Market Opportunity Assessment, By Product, 2021 & 2031F |
15.4 Global Mobile Value-Added Services (MVAS) Market Opportunity Assessment, By Store, 2021 & 2031F |
15.5 Global Mobile Value-Added Services (MVAS) Market Opportunity Assessment, By Verticals, 2021 & 2031F |
16 Global Mobile Value-Added Services (MVAS) Market - Competitive Landscape |
16.1 Global Mobile Value-Added Services (MVAS) Market Revenue Share, By Companies, 2024 |
16.2 Global Mobile Value-Added Services (MVAS) Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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