| Product Code: ETC11243499 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Hong Kong continued to see a high concentration of underwear import shipments, with top exporters being China, Sri Lanka, Vietnam, Cambodia, and Thailand. Despite a challenging CAGR of -13.51% from 2020 to 2024, there was a notable growth rebound in 2024 with a growth rate of 11.86% from the previous year. This suggests potential recovery and demand in the Hong Kong underwear market, showcasing resilience and adaptability within the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Hong Kong Underwear Market Overview |
3.1 Hong Kong Country Macro Economic Indicators |
3.2 Hong Kong Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Hong Kong Underwear Market - Industry Life Cycle |
3.4 Hong Kong Underwear Market - Porter's Five Forces |
3.5 Hong Kong Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Hong Kong Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Hong Kong Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Hong Kong Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Hong Kong Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Hong Kong leading to higher purchasing power for premium and luxury underwear brands. |
4.2.2 Growing awareness and emphasis on health and comfort leading to a shift towards high-quality and sustainable underwear products. |
4.2.3 Influence of fashion trends and preferences among the younger demographic driving demand for stylish and innovative underwear designs. |
4.3 Market Restraints |
4.3.1 Intense competition from both local and international underwear brands leading to pricing pressures and challenges in brand differentiation. |
4.3.2 Rising production costs and supply chain disruptions impacting the overall profitability of underwear manufacturers in Hong Kong. |
5 Hong Kong Underwear Market Trends |
6 Hong Kong Underwear Market, By Types |
6.1 Hong Kong Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Hong Kong Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Hong Kong Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Hong Kong Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Hong Kong Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Hong Kong Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Hong Kong Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Hong Kong Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Hong Kong Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Hong Kong Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Hong Kong Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Hong Kong Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Hong Kong Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Hong Kong Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Hong Kong Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Hong Kong Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Hong Kong Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Hong Kong Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Hong Kong Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Hong Kong Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Hong Kong Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Hong Kong Underwear Market Import-Export Trade Statistics |
7.1 Hong Kong Underwear Market Export to Major Countries |
7.2 Hong Kong Underwear Market Imports from Major Countries |
8 Hong Kong Underwear Market Key Performance Indicators |
8.1 Customer satisfaction scores related to product quality and comfort. |
8.2 Percentage of revenue generated from new product launches or innovative designs. |
8.3 Consumer engagement metrics on social media platforms for underwear brands in Hong Kong. |
8.4 Percentage of market penetration in different demographic segments based on consumer preferences. |
8.5 Sustainability metrics such as use of eco-friendly materials and production processes in the underwear market. |
9 Hong Kong Underwear Market - Opportunity Assessment |
9.1 Hong Kong Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Hong Kong Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Hong Kong Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Hong Kong Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Hong Kong Underwear Market - Competitive Landscape |
10.1 Hong Kong Underwear Market Revenue Share, By Companies, 2024 |
10.2 Hong Kong Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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