| Product Code: ETC11243553 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In the Serbia underwear market, imports showed a notable growth trend from 2023 to 2024, increasing by 39.37%. The compound annual growth rate (CAGR) between 2020 and 2024 stood at 14.58%. This surge in imports could be attributed to shifting consumer preferences, increased demand for quality products, or favorable trade agreements.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Serbia Underwear Market Overview |
3.1 Serbia Country Macro Economic Indicators |
3.2 Serbia Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Serbia Underwear Market - Industry Life Cycle |
3.4 Serbia Underwear Market - Porter's Five Forces |
3.5 Serbia Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Serbia Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Serbia Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Serbia Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Serbia Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Serbia |
4.2.2 Growing awareness and demand for comfortable and fashionable underwear |
4.2.3 Expansion of online retail channels for underwear sales |
4.3 Market Restraints |
4.3.1 Intense competition among local and international underwear brands |
4.3.2 Fluctuating raw material costs impacting pricing strategies |
5 Serbia Underwear Market Trends |
6 Serbia Underwear Market, By Types |
6.1 Serbia Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Serbia Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Serbia Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Serbia Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Serbia Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Serbia Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Serbia Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Serbia Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Serbia Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Serbia Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Serbia Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Serbia Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Serbia Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Serbia Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Serbia Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Serbia Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Serbia Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Serbia Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Serbia Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Serbia Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Serbia Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Serbia Underwear Market Import-Export Trade Statistics |
7.1 Serbia Underwear Market Export to Major Countries |
7.2 Serbia Underwear Market Imports from Major Countries |
8 Serbia Underwear Market Key Performance Indicators |
8.1 Average spending per capita on underwear in Serbia |
8.2 Percentage of online sales in the total underwear market |
8.3 Number of new product launches in the underwear segment |
8.4 Customer satisfaction ratings for underwear brands |
8.5 Trends in consumer preferences for sustainable and eco-friendly underwear. |
9 Serbia Underwear Market - Opportunity Assessment |
9.1 Serbia Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Serbia Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Serbia Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Serbia Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Serbia Underwear Market - Competitive Landscape |
10.1 Serbia Underwear Market Revenue Share, By Companies, 2024 |
10.2 Serbia Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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