| Product Code: ETC11243431 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Singapore`s underwear market saw a noticeable import trend, with a steady increase in the volume of imported underwear products. This trend indicated a growing demand for imported underwear brands within the Singaporean market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Singapore Underwear Market Overview |
3.1 Singapore Country Macro Economic Indicators |
3.2 Singapore Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Singapore Underwear Market - Industry Life Cycle |
3.4 Singapore Underwear Market - Porter's Five Forces |
3.5 Singapore Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Singapore Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Singapore Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Singapore Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Singapore Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Singapore leading to higher spending on apparel, including underwear. |
4.2.2 Growing awareness about the importance of comfortable and quality underwear leading to higher demand. |
4.2.3 Fashion trends influencing consumer preferences and encouraging the purchase of more fashionable and premium underwear products. |
4.3 Market Restraints |
4.3.1 Intense competition among local and international underwear brands leading to pricing pressures. |
4.3.2 Challenges related to maintaining sustainable and ethical practices in the production of underwear. |
4.3.3 Economic uncertainties impacting consumer spending behavior and affecting the demand for premium underwear products. |
5 Singapore Underwear Market Trends |
6 Singapore Underwear Market, By Types |
6.1 Singapore Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Singapore Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Singapore Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Singapore Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Singapore Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Singapore Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Singapore Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Singapore Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Singapore Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Singapore Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Singapore Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Singapore Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Singapore Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Singapore Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Singapore Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Singapore Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Singapore Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Singapore Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Singapore Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Singapore Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Singapore Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Singapore Underwear Market Import-Export Trade Statistics |
7.1 Singapore Underwear Market Export to Major Countries |
7.2 Singapore Underwear Market Imports from Major Countries |
8 Singapore Underwear Market Key Performance Indicators |
8.1 Customer satisfaction scores related to comfort, quality, and design of underwear products. |
8.2 Growth in online sales and digital presence of underwear brands in Singapore. |
8.3 Percentage of repeat customers and customer loyalty towards specific underwear brands. |
8.4 Trend analysis of social media engagement and influencer marketing impact on underwear sales. |
8.5 Sustainability metrics such as use of eco-friendly materials and production practices in the underwear market. |
9 Singapore Underwear Market - Opportunity Assessment |
9.1 Singapore Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Singapore Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Singapore Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Singapore Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Singapore Underwear Market - Competitive Landscape |
10.1 Singapore Underwear Market Revenue Share, By Companies, 2024 |
10.2 Singapore Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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