India Flooring Market (2020-2026) | Industry, Revenue, Growth, Trends, COVID-19 IMPACT, Analysis, Forecast, Size, Companies, Outlook, Value & Share

Market Forecast By Product Type (Soft Coverings, Resilient Flooring, Non-Resilient Flooring, Seamless Flooring), By Applications (Residential, Commercial, Industrial) And Competitive Landscape

Product Code: ETC010784 Publication Date: Aug 2023 Updated Date: Apr 2024 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

India Flooring Market Shipment Analysis

India Flooring Market experienced a growth of 38.71% in value shipments in 2022 as compared to 2021 and an increase of 6.32% CAGR in 2022 over a period of 2017. HHI index in 2022 was 3649 while in 2017 it was 1747 which shows that the India Flooring Market is becoming less competitive. Moreover, Herfindahl Index calculates the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market, while a large index number signifies less number of players or countries exporting in the market. The country has reportedly relied more on domestic production to meet its tremendously growing demand in Flooring Market.

India has less potential to meet its rising needs for this product with domestic production hence we observe the trend is unstable and shifting towards import shipment to meet its demand The import factor of Flooring Market in 2022 was 0.49 while in 2017 it was 0.34. Major countries like China, the USA, the United Kingdom, Rep. of Korea, and Sweden were among the leading players in the market. In 2022, where China procured the largest market share of 59.4% with a shipment value of 26.52 million USD 2022. China also offered the product below the average market price thus having a major competitive advantage as compared to others. In 2017, China had a massive market share of 37.93% with a shipment value of 8.45 million USD. The country was also offering its product with an average price that is comparatively lesser than the average market price offered in the country. As China price is lower than the average price, it provided a major edge over another competitor in 2017.

India Flooring Market Competition 2023


India Export Potential Assessment For Flooring Market (Values in Thousand)


Topics Covered in the India Flooring Market

India Flooring Market report thoroughly covers the market by product type and by applications. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Latest (2023) Development of the India Flooring Market

India Flooring Market is constantly developing and witnessed several latest developments over the years. For instance, the flooring market of India is anticipated to benefit from the constant growth of the real estate and construction sector. The demand for flooring materials is continuously rising due to urbanization and infrastructure development projects. Also, the shift towards organized retail with the expansion of exclusive showrooms and retail chains offering a variety of flooring options. This trend is providing consumers with a wider range of choices and increasing awareness about various flooring materials. With rising disposable income and evolving lifestyles, there is a major shift towards premium flooring options such as hardwood, luxury vinyl, and imported tiles. Moreover, flooring manufacturers and distributors are increasingly using digital marketing platforms to reach consumers. Online sales and e-commerce platforms are also becoming prevalent channels for purchasing flooring materials in recent years. Furthermore, in this fast pace world and busy lifestyles, there was a demand for low-maintenance flooring materials that are easy to clean. This proliferates the interest in laminate, luxury vinyl, and certain types of tiles.

India Flooring Market Synopsis

India Flooring Market had been accomplishing substantial growth due to urbanization, increasing disposable income, changing consumer preferences, and the growth of the real estate and construction sectors. The market incorporates a broad range of materials, including tiles, carpets, wood, laminate, vinyl, and others. Moreover, India flooring market is experiencing significant changes due to evolving consumer preferences, advancements in technology, and economic factors. There are different types of flooring materials available for consumer attention, with a growing emphasis on aesthetics, durability, and sustainability.

According to 6Wresearch, the India Flooring Market is projected to grow during the forecast period of 2020-2026. The overall economic growth of the country plays a significant role in the flooring market. The primary factors driving the growth in this market include urbanization as more people move to urban areas, the demand for residential and commercial spaces increases, driving the need for flooring materials. Additionally, the country’s large and growing population directly impacts the demand for housing and infrastructure. Moreover, consumer preferences and changing design trends influence the choice of flooring materials. However, price sensitivity among consumers and businesses shapes the demand for various flooring materials. The availability of skilled labor for the installation and maintenance of different flooring materials further impacts the India Flooring Market Revenue.

Government policies and schemes introduced in the India Flooring Market

There are several government policies and schemes in India which support the construction and real estate sector. For instance,

  • Pradhan Mantri Awas Yojana (PMAY): The main aim of this scheme is to provide affordable housing to all. It incorporates both urban and rural areas and encourages the construction of affordable housing units.
  • Smart Cities Mission: This scheme focuses on urban development and improving the quality of life in cities.
  • Infrastructure Development: The development of highways, airports, and railway stations, can lead to increased demand for flooring materials in these projects.
  • Building Codes and Standards: The government is also focusing on building codes and standards for construction promotes the use of quality materials that comply with safety and environmental regulations.

Key growth opportunities in the India Flooring Market

There are various key growth opportunities in the India Flooring Market. For instance, there is an opportunity for manufacturers to offer sustainable flooring solutions made from recycled materials as environmental concerns are increasing. In addition, the use of digital tools for marketing and e-commerce is expected to enhance customer engagement and make the selection process more convenient for consumers. Most importantly, the COVID-19 pandemic emphasized the importance of hygienic environments. Due to this, flooring materials with antimicrobial properties are in high demand. Moreover, E-commerce platforms and virtual showrooms can provide a convenient way for consumers to explore flooring options, leading to increased sales and customer engagement in the industry.

Drivers of the India Flooring Market

India has been witnessing significant urbanization, leading to the construction of new residential and commercial properties. This enormous growth in infrastructure boosts the demand for various types of flooring materials. Also, the real estate sector in India has been perceiving reliable growth due to population growth, rising disposable incomes, and increased consumer spending on house improvement. The expansion of commercial spaces further boosts the demand for diverse flooring options to meet functional requirements. In addition, advances in flooring technology have introduced sustainable and aesthetically appealing options. This includes luxury vinyl tiles (LVT) and eco-friendly materials. Lastly, government initiatives promoting affordable housing, infrastructure development, and sustainable construction practices are also contributing to the overall growth of the flooring market positively.

Challenges of the India Flooring Market

The India Flooring Market also faces a number of hindrances as a significant portion of the Indian population is price-sensitive, which impacts the adoption of premium flooring materials. The preference for traditional materials like marble and ceramic tiles can make it challenging for innovative flooring options to gain traction in the market. The India Flooring Market Share can also be affected by supply chain disruptions due to the impact of the COVID-19 pandemic, which can lead to delays and increased costs of raw materials. Some advanced flooring options require specific installation and maintenance expertise. The availability of skilled labor for installation influences market expansion. With rising awareness about sustainability, there is a growing demand for eco-friendly flooring materials. However, the affordability of such materials is expected to be the major barrier in the market. Furthermore, there is intense competition from the unorganized sector as they can provide cheaper alternatives.

Trends in the India Flooring Market

The India Flooring Market Size is currently facing evolution with various trends prevailing in the market such as preference for modern materials like vitrified tiles, wooden tiles, ceramic tiles, laminate, and engineered wood due to their aesthetics and ease of maintenance. However, traditional flooring materials are still popular. Moreover, the growth of organized retail, particularly in the home improvement sectors, played a vital role in inducing consumer choices and preferences. Advancements in manufacturing technologies led to the creation of more visually pleasing and durable flooring materials. Furthermore, both residential and commercial segments contributed to the growth of the flooring market. The rising number of residential projects, as well as the expansion of commercial spaces, led to higher demand for a variety of flooring options. Thus, driving the India Flooring Market Growth.

The Impact of COVID-19 on the India Flooring Market

The COVID-19 pandemic had significantly influenced the India Flooring Industry as the lockdowns and restrictions led to disrupted supply chains, affecting the availability of raw materials and finished flooring products. The halted construction activities due to the pandemic resulted in reduced demand for flooring materials. Many projects were put on hold, affecting the overall market demand. The pandemic impelled a shift in consumer preferences towards easy-to-maintain flooring materials.  Moreover, the lockdowns accelerated digital adoption in the industry, including virtual product displays and e-commerce for flooring products. In addition, travel restrictions led to labor shortages, affecting the installation and completion of construction projects.

Leading players in the India Flooring Market

There are several prominent players in the India Flooring Market. Some of the leading names include;

  • Asian Granito India Ltd
  • Greenlam Industries
  • Pergo India
  • Armstrong World Industries
  • Regent Granito (India) Ltd
  • Nitco Limited
  • Kajaria Ceramics
  • Somany Ceramics

Market Analysis by Product Type

According to Ravi Bhandari, Research Head, 6Wresearch, resilient flooring is expected to witness growth due to its versatility and durability. Soft coverings like carpets and carpet tiles were also in demand for residential and commercial spaces.

Market Analysis by Applications

Based on Applications, residential and commercial applications typically dominate the India Flooring Market Share. While the demand for residential is driven by new construction and renovation projects, and on the flip side the commercial demand is prejudiced by the expansion of retail spaces, offices, and hospitality establishments.

Key attractiveness of the report

  • COVID-19 Impact on the Market.
  • 10 Years Market Numbers.
  • Historical Data Starting from 2016 to 2019.
  • Base Year: 2019.
  • Forecast Data until 2026.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • India Flooring Market Outlook
  • Market Size of India Flooring Market, 2019
  • Forecast of India Flooring Market, 2026
  • Historical Data and Forecast of India Flooring Revenues & Volume for the Period 2016 - 2026
  • India Flooring Market Trend Evolution
  • India Flooring Market Drivers and Challenges
  • India Flooring Price Trends
  • India Flooring Porter's Five Forces
  • India Flooring Industry Life Cycle
  • Historical Data and Forecast of India Flooring Market Revenues & Volume By Product Type for the Period 2016 - 2026
  • Historical Data and Forecast of India Flooring Market Revenues & Volume By Soft Coverings for the Period 2016 - 2026
  • Historical Data and Forecast of India Flooring Market Revenues & Volume By Resilient Flooring for the Period 2016 - 2026
  • Historical Data and Forecast of India Flooring Market Revenues & Volume By Non-Resilient Flooring for the Period 2016 - 2026
  • Historical Data and Forecast of India Flooring Market Revenues & Volume By Seamless Flooring for the Period 2016 - 2026
  • Historical Data and Forecast of India Flooring Market Revenues & Volume By Applications for the Period 2016 - 2026
  • Historical Data and Forecast of India Flooring Market Revenues & Volume By Residential for the Period 2016 - 2026
  • Historical Data and Forecast of India Flooring Market Revenues & Volume By Commercial for the Period 2016 - 2026
  • Historical Data and Forecast of India Flooring Market Revenues & Volume By Industrial for the Period 2016 - 2026
  • India Flooring Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Applications
  • India Flooring Top Companies Market Share
  • India Flooring Competitive Benchmarking By Technical and Operational Parameters
  • India Flooring Company Profiles
  • India Flooring Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Product Type

  • Soft Coverings
  • Resilient Flooring
  • Non-Resilient Flooring
  • Seamless Flooring

By Applications

  • Residential
  • Commercial
  • Industrial
India Flooring Market: FAQs
Rapid urbanization, growth in real estate and construction sectors, and rising disposable income are the major factors proliferating market development.
The fluctuating raw material costs, competition from unorganized sectors, and environmental concerns related to certain flooring materials are the major challenges in the market.
The government initiatives promote affordable housing and infrastructure development which in turn, contributes to augmented demand for flooring materials in both residential and public spaces.
The market is expected to grow due to rapid urbanization, increasing disposable income, and changing consumer preferences for sustainable flooring solutions.
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1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 India Flooring Market Overview
3.1 India Flooring Market Revenues & Volume, 2016 - 2026F
3.2 India Flooring Market - Industry Life Cycle
3.3 India Flooring Market - Porter's Five Forces
3.4 India Flooring Market Revenues & Volume Share, By Product Type, 2019 & 2026F
3.5 India Flooring Market Revenues & Volume Share, By Applications, 2019 & 2026F
4 India Flooring Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5 India Flooring Market Trends
6 India Flooring Market Segmentation
6.1 India Flooring Market, By Product Type
6.1.1 Overview and Analysis
6.1.2 India Flooring Market Revenues & Volume, By Product Type, 2016 - 2026F
6.1.3 India Flooring Market Revenues & Volume, By Soft Coverings, 2016 - 2026F
6.1.4 India Flooring Market Revenues & Volume, By Resilient Flooring, 2016 - 2026F
6.1.5 India Flooring Market Revenues & Volume, By Non-Resilient Flooring, 2016 - 2026F
6.1.6 India Flooring Market Revenues & Volume, By Seamless Flooring, 2016 - 2026F
6.2 India Flooring Market, By Applications
6.2.1 Overview and Analysis
6.2.2 India Flooring Market Revenues & Volume, By Residential, 2016 - 2026F
6.2.3 India Flooring Market Revenues & Volume, By Commercial, 2016 - 2026F
6.2.4 India Flooring Market Revenues & Volume, By Industrial, 2016 - 2026F
7 India Flooring Market Import-Export Trade Statistics
7.1 India Flooring Market Export to Major Countries
7.2 India Flooring Market Imports from Major Countries
8 India Flooring Market Key Performance Indicators
9 India Flooring Market - Opportunity Assessment
9.1 India Flooring Market Opportunity Assessment, By Product Type, 2019 & 2026F
9.2 India Flooring Market Opportunity Assessment, By Applications, 2019 & 2026F
10 India Flooring Market - Competitive Landscape
10.1 India Flooring Market Revenue Share, By Companies, 2019
10.2 India Flooring Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
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