Product Code: ETC4600825 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The graphic film market in India is witnessing substantial growth, largely due to the increasing use of graphic films in advertising and branding. Graphic films are widely employed for outdoor and indoor advertising, vehicle wraps, and promotional signage. India growing retail and e-commerce sectors have further boosted the demand for visually appealing branding solutions. The market offers a broad range of options, including vinyl, polyester, and polyethylene graphic films, and it continues to evolve with technological advancements in printing and material quality.
The India Graphic Film market is experiencing growth driven by several key factors. Graphic films are used in various applications, including advertising, signage, vehicle wraps, and architectural designs. The growing advertising and media industry, coupled with the increasing demand for eye-catching and visually appealing graphics, is driving the adoption of graphic films. The construction and automotive sectors are also significant users of graphic films for branding and design purposes. As businesses seek to enhance their visual presence and create unique marketing materials, the graphic film market in India is expanding to meet these demands.
The India graphic film market encounters challenges related to the evolving printing technologies and the demand for high-quality, durable graphics. Keeping up with the latest printing trends and managing production costs can be demanding. Environmental sustainability is also a concern in this market.
The India graphic film market saw fluctuations in demand. While there was a dip in advertising and promotional activities, the demand for graphic films in e-commerce and online content creation increased. This market faced uncertainties regarding business investments in advertising and branding during the pandemic.
Major players in the India graphic film market include Avery Dennison, 3M, Arlon Graphics, and Hexis.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Graphic Film Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Graphic Film Market Revenues & Volume, 2021 & 2031F |
3.3 India Graphic Film Market - Industry Life Cycle |
3.4 India Graphic Film Market - Porter's Five Forces |
3.5 India Graphic Film Market Revenues & Volume Share, By Polymer, 2021 & 2031F |
3.6 India Graphic Film Market Revenues & Volume Share, By Film Type, 2021 & 2031F |
3.7 India Graphic Film Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 India Graphic Film Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Graphic Film Market Trends |
6 India Graphic Film Market, By Types |
6.1 India Graphic Film Market, By Polymer |
6.1.1 Overview and Analysis |
6.1.2 India Graphic Film Market Revenues & Volume, By Polymer, 2021-2031F |
6.1.3 India Graphic Film Market Revenues & Volume, By PVC, 2021-2031F |
6.1.4 India Graphic Film Market Revenues & Volume, By PP, 2021-2031F |
6.1.5 India Graphic Film Market Revenues & Volume, By PE, 2021-2031F |
6.2 India Graphic Film Market, By Film Type |
6.2.1 Overview and Analysis |
6.2.2 India Graphic Film Market Revenues & Volume, By Opaque, 2021-2031F |
6.2.3 India Graphic Film Market Revenues & Volume, By Reflective, 2021-2031F |
6.2.4 India Graphic Film Market Revenues & Volume, By Transparent, 2021-2031F |
6.2.5 India Graphic Film Market Revenues & Volume, By Translucent, 2021-2031F |
6.3 India Graphic Film Market, By End Use |
6.3.1 Overview and Analysis |
6.3.2 India Graphic Film Market Revenues & Volume, By Promotional & Advertisement, 2021-2031F |
6.3.3 India Graphic Film Market Revenues & Volume, By Industrial, 2021-2031F |
6.3.4 India Graphic Film Market Revenues & Volume, By Automotive, 2021-2031F |
7 India Graphic Film Market Import-Export Trade Statistics |
7.1 India Graphic Film Market Export to Major Countries |
7.2 India Graphic Film Market Imports from Major Countries |
8 India Graphic Film Market Key Performance Indicators |
9 India Graphic Film Market - Opportunity Assessment |
9.1 India Graphic Film Market Opportunity Assessment, By Polymer, 2021 & 2031F |
9.2 India Graphic Film Market Opportunity Assessment, By Film Type, 2021 & 2031F |
9.3 India Graphic Film Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 India Graphic Film Market - Competitive Landscape |
10.1 India Graphic Film Market Revenue Share, By Companies, 2024 |
10.2 India Graphic Film Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |