Product Code: ETC4448785 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Micro location technology is a promising market in India, particularly with the expansion of location-based services and indoor navigation. This technology leverages precise positioning techniques to provide location information within confined spaces. It finds applications in retail, logistics, and smart building solutions. With the growing demand for location-based services, the micro location technology market is poised for further development in India.
The India Micro Location Technology Market is thriving due to several influential drivers. Firstly, the rise of the Internet of Things (IoT) and the need for precise location data have fueled the demand for micro location technology. This technology is essential for applications like asset tracking, indoor navigation, and location-based marketing. Secondly, industries such as retail, logistics, and healthcare are adopting micro location technology to enhance operations and improve customer experiences. The use of Bluetooth beacons, RFID, and other micro location solutions is becoming increasingly common. Furthermore, the growing emphasis on smart cities and the integration of micro location technology for public services, transportation, and safety is driving market growth. As the technology matures and becomes more affordable, the India Micro Location Technology Market is poised for significant expansion in the long run.
One of the significant challenges in the micro location technology market in India is the need for widespread adoption. Ensuring that businesses and consumers see the value in adopting this technology and overcoming any resistance to change is a considerable hurdle. Moreover, privacy concerns and data security issues are important challenges, given the sensitive nature of location data. Striking the right balance between collecting and utilizing data for benefits while respecting privacy is an ongoing challenge.
The COVID-19 pandemic accelerated the adoption of micro location technology in India. With the need for contactless solutions and social distancing measures, businesses and public places looked for innovative ways to ensure safety and enhance efficiency. Micro location technology, including indoor positioning systems and asset tracking solutions, gained prominence. This was especially notable in retail, healthcare, and logistics industries. Businesses saw the value of real-time location data for improving operations and ensuring safety. As a result, the market for micro location technology witnessed significant growth during the pandemic.
Key players in the India Micro Location Technology market include Apple Inc. (with its iBeacon technology), Google (with Eddystone), Estimote, and Kontakt.io. These companies offer location-based services and solutions for indoor positioning and navigation.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Micro-Location Technology Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Micro-Location Technology Market Revenues & Volume, 2021 & 2031F |
3.3 India Micro-Location Technology Market - Industry Life Cycle |
3.4 India Micro-Location Technology Market - Porter's Five Forces |
3.5 India Micro-Location Technology Market Revenues & Volume Share, By Offering, 2021 & 2031F |
3.6 India Micro-Location Technology Market Revenues & Volume Share, By Asset Management |