Latest 2023 Developments of the India Online Grocery Market

The India Online Grocery Market has become one of the significant markets owing to the convenience online shopping provides to people. The sector in the country has grown at a higher growth rate supported by the rise in continuous rise in population of the nation along with the rising internet penetration and growing use of e-platforms. There are many developments taking place in the sector, the leaders in India Online Grocery Industry have been using innovative strategies and advanced technologies, which has been driving the market growth.     

The wide availability of quality products, digital literacy, and ease of usage are some of the factors stimulating the Online Grocery market Growth in India. The convenience, as well as rising personalized experiences offered by online grocery platforms, are also surging the demand for the online grocery market in India. With technological advancements, players in the sector have been making the grocery shopping experience better and easy for people, which is propelling the growth of the market in the country.

The government of the country is also supporting this sector as this sector has the potential to shape the economy of the country. The number of grocery sellers online to rising which will propel the India Online Grocery Market Share. Online grocery sellers provide slotted, on-demand, subscription, and express delivery alternatives to their customers for improving their shopping experiences and attracting new buyers.

India Online Grocery Market Synopsis

India Online Grocery Market has seen significant growth in recent years due to the increasing penetration of the internet and mobile phones, growing demand for e-commerce platforms, rising income levels, and evolving consumer behaviour towards shopping.  In addition, the launch of new initiatives has further boosted the India Online Grocery Market growth in the impending years. Most importantly, the growing demand for feasible shopping and time-saving solutions, especially among the working population is anticipated to spur the growth of the online grocery market in India. In addition, online grocery platforms offer a wide range of options to choose from which is expected to further drive market growth in the coming years. Brands can take advantage of this trend by partnering with leading online grocery platforms. In general, online shoppers are always on the lookout for deals and discounts. Therefore, brands can use this to their advantage by offering coupons and discounts on their products to attract new customers.

According to 6Wresearch, India Online Grocery Market is expected to grow during 2023-2029. The key drivers propelling the growth of online grocery in India are the growing middle class which is increasingly urbanized and has more disposable incomes. The rising disposable incomes of consumers are continued to grow, thus, more and more consumers are willing to spend on convenient online grocery services. Additionally, e-commerce is growing rapidly in India and more individuals are being comfortable buying groceries online. Further, there is increasing infrastructure development in India with improved internet connectivity and logistics networks. The growing penetration of smartphones and internet connectivity is another major factor driving the growth of the online grocery market in India which is part of the Asia Pacific Online Grocery Market. With more people having access to smart devices and high-speed internet, they are increasingly using these platforms to shop for groceries online. However, a lack of trust when it comes to online payments and delivery times is expected to hamper the market growth as there is still mistrust among some consumers regarding online shopping.

Impact of COVID-19 on India Online Grocery Market

The outbreak of COVID-19 has had a significant impact on the total grocery market in India due to the lockdowns and restrictions imposed by the government. Consequently, the unprecedented restrictions have led to a decrease in footfalls at offline stores, resulting in a shift towards online channels. This has resulted in an increase in the number of users shopping for groceries online and a corresponding increase in the value of the online grocery market mainly due to the increasing internet penetration among users. The pandemic has also bolstered the growth of new players in the market as consumers were looking out for alternatives to traditional brick-and-mortar stores. However, the market has begun to slow down as restrictions have been lifted and people have started to return to traditional shopping methods. Nevertheless, the long-term outlook for the Online Grocery Market in India remains positive as more individuals are expected to continue using these services even after the pandemic ends.

Market analysis based on Product Type

Based on Product Type, the market is bifurcated into Food Grains, Bakery And Dairy Products, Bread, Fruits And Vegetables, Personal Care, Dry, And Baking Products, Household Products, Meat, And Meat Products, Others. All these segments are expected to hold the India online grocery market share over the forecast period on the back of increasing demand for daily essential items. Additionally, the busy lifestyle of individuals has compelled them to shift towards online grocery shopping which makes their life easy and convenient.

Competitive Landscape

The online grocery market in India 2023 is highly competitive with a large number of domestic and international players. These companies have been able to create a strong presence in the market by offering a wide range of products and services to their customers. The online grocery market is highly fragmented many small players and large ones which makes it difficult for brands and retailers to reach out to their target consumers. Additionally, the delivery infrastructure in India is not well developed yet leading to longer delivery times. There is still a lot of mistrust among consumers when it comes to online grocery shopping. Moreover, the logistics involved in online grocery shopping can be complicated and expensive. Brands and retailers need to have a strong understanding of the supply chain in order to stay ahead of the competition in this industry.

Key attractiveness of the report

• COVID-19 Impact on the Market.
• 10 Years Market Numbers.
• Historical Data Starting from 2019 to 2022.
• Base Year: 2022.
• Forecast Data until 2029.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• India Online Grocery Market Outlook
• Market Size of India Online Grocery Market, 2022
• Forecast of India Online Grocery Market, 2029
• Historical Data and Forecast of India Online Grocery Revenues & Volume for the Period 2019 - 2029
• India Online Grocery Market Trend Evolution
• India Online Grocery Market Drivers and Challenges
• India Online Grocery Price Trends
• India Online Grocery Porter's Five Forces
• India Online Grocery Industry Life Cycle
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Product Type for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Food Grains for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Bread, Bakery, and Dairy Products for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Fruits and Vegetables for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Personal Care for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Dry and Baking Products for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Household Products for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Meat and Meat Products for the Period 2019 - 2029
• Historical Data and Forecast of India Food Grains Online Grocery Market Revenues & Volume By Others for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Platform for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By App-based for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Web-based for the Period 2019 - 2029
• India Online Grocery Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Platform
• India Online Grocery Top Companies Market Share
• India Online Grocery Competitive Benchmarking By Technical and Operational Parameters
• India Online Grocery Company Profiles
• India Online Grocery Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Product Type

• Food Grains
• Bread
• Bakery And Dairy Products
• Fruits And Vegetables
• Personal Care
• Dry, And Baking Products
• Household Products
• Meat, And Meat Products
• Others

By Platform

• App-Based
• Web-Based

Frequently Asked Questions About the Market Study: FAQs

1. What are the major growth drivers of the India Online Grocery Market?

Growing urbanization, increasing disposable income, and growing demand for e-commerce platforms are the major growth drivers for the market.

2. What is the future of India Online Grocery Market?

The India Online Grocery Market is expected to grow significantly in the future years. The growth is attributed to increasing internet penetration, rising income levels, and changing consumer preferences.

3. What are the opportunities for brands in the market?

Offering coupons and discounts, creating targeted marketing campaigns, and focusing on quality are the key opportunities for brands in the market.

4. What are the challenges for brands and retailers in the India Online Grocery Industry?

Lack of reliable last-mile delivery infrastructure, high delivery costs, and lack of awareness about online grocery shopping among consumers are the main challenges in the India Online Grocery Industry.