India Online Grocery Market (2023-2029) | Industry, Share, Outlook, Segmentation, Size, Growth, Forecast, Trend, Analysis, Value & segmentation

Latest 2023 Development of the India Online Grocery Market

The India online grocery market in India has become increasingly competitive with the entry of new players such as JioMart, Amazon Fresh, and Tata Cliq. Additionally, there have been several mergers and acquisitions in the online grocery market, such as the merger of Grofers and Spen Daily, and Flipkart's acquisition of Walmart India. Additionally, online grocery players are expanding their operations to smaller cities and towns in India, aiming to tap into the growing demand for online grocery shopping in these areas and enhance their market share. Moreover, online grocery players are adopting advanced technologies such as AI and machine learning to improve their supply chain, optimize inventory management, and personalize the shopping experience for customers. Further, online grocery players are partnering with local kirana stores to offer a wider range of products and faster delivery to customers. For example, BigBasket has partnered with over 10,000 kirana stores across India. Moreover, with the growth of the India online grocery market, there has been an increase in competition among online grocery platforms. This is leading to more innovation and better services for customers.

Online grocery platforms in India are focusing on providing convenient services to their customers. This includes features like quick delivery, easy-to-use mobile apps, and multiple payment options. As a result of the outbreak of the COVID-19 pandemic and the resulting lockdowns, many consumers in India have shifted to online grocery shopping for the first time. This trend is expected to continue even after the pandemic subsides. Further, online grocery platforms in India are expanding their offerings beyond just groceries to include items like personal care products, household supplies, and even electronics. Additionally, online grocery platforms in India are investing heavily in technology to improve their operations and provide a better customer experience. This includes the use of data analytics, artificial intelligence, and machine learning.

India Online Grocery Market Synopsis

India Online Grocery Market has seen significant growth in recent years due to the increasing penetration of the internet and mobile phones, growing demand for e-commerce platforms, rising income levels, and evolving consumer behaviour towards shopping.  In addition, the launch of new initiatives has further boosted the India Online Grocery Market growth in the impending years. Most importantly, the growing demand for feasible shopping and time-saving solutions, especially among the working population is anticipated to spur the growth of the online grocery market in India. In addition, online grocery platforms offer a wide range of options to choose from which is expected to further drive market growth in the coming years. Brands can take advantage of this trend by partnering with leading online grocery platforms. In general, online shoppers are always on the lookout for deals and discounts. Therefore, brands can use this to their advantage by offering coupons and discounts on their products to attract new customers.

According to 6Wresearch, India Online Grocery Market is expected to grow during 2023-2029. The key drivers propelling the growth of online grocery in India are the growing middle class which is increasingly urbanized and has more disposable incomes. The rising disposable incomes of consumers are continued to grow, thus, more and more consumers are willing to spend on convenient online grocery services. Additionally, e-commerce is growing rapidly in India and more individuals are being comfortable buying groceries online. Further, there is increasing infrastructure development in India with improved internet connectivity and logistics networks. The growing penetration of smartphones and internet connectivity is another major factor driving the growth of the online grocery market in India which is part of the Asia Pacific Online Grocery Market. With more people having access to smart devices and high-speed internet, they are increasingly using these platforms to shop for groceries online. However, a lack of trust when it comes to online payments and delivery times is expected to hamper the market growth as there is still mistrust among some consumers regarding online shopping.

Impact of COVID-19 on India Online Grocery Market

The outbreak of COVID-19 has had a significant impact on the total grocery market in India due to the lockdowns and restrictions imposed by the government. Consequently, the unprecedented restrictions have led to a decrease in footfalls at offline stores, resulting in a shift towards online channels. This has resulted in an increase in the number of users shopping for groceries online and a corresponding increase in the value of the online grocery market mainly due to the increasing internet penetration among users. The pandemic has also bolstered the growth of new players in the market as consumers were looking out for alternatives to traditional brick-and-mortar stores. However, the market has begun to slow down as restrictions have been lifted and people have started to return to traditional shopping methods. Nevertheless, the long-term outlook for the Online Grocery Market in India remains positive as more individuals are expected to continue using these services even after the pandemic ends.

Market analysis based on Product Type

Based on Product Type, the market is bifurcated into Food Grains, Bakery And Dairy Products, Bread, Fruits And Vegetables, Personal Care, Dry, And Baking Products, Household Products, Meat, And Meat Products, Others. All these segments are expected to hold the India online grocery market share over the forecast period on the back of increasing demand for daily essential items. Additionally, the busy lifestyle of individuals has compelled them to shift towards online grocery shopping which makes their life easy and convenient.

Competitive Landscape

The online grocery market in India 2023 is highly competitive with a large number of domestic and international players. These companies have been able to create a strong presence in the market by offering a wide range of products and services to their customers. The online grocery market is highly fragmented many small players and large ones which makes it difficult for brands and retailers to reach out to their target consumers. Additionally, the delivery infrastructure in India is not well developed yet leading to longer delivery times. There is still a lot of mistrust among consumers when it comes to online grocery shopping. Moreover, the logistics involved in online grocery shopping can be complicated and expensive. Brands and retailers need to have a strong understanding of the supply chain in order to stay ahead of the competition in this industry.

Key attractiveness of the report

• COVID-19 Impact on the Market.
• 10 Years Market Numbers.
• Historical Data Starting from 2019 to 2022.
• Base Year: 2022.
• Forecast Data until 2029.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• India Online Grocery Market Outlook
• Market Size of India Online Grocery Market, 2022
• Forecast of India Online Grocery Market, 2029
• Historical Data and Forecast of India Online Grocery Revenues & Volume for the Period 2019 - 2029
• India Online Grocery Market Trend Evolution
• India Online Grocery Market Drivers and Challenges
• India Online Grocery Price Trends
• India Online Grocery Porter's Five Forces
• India Online Grocery Industry Life Cycle
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Product Type for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Food Grains for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Bread, Bakery, and Dairy Products for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Fruits and Vegetables for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Personal Care for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Dry and Baking Products for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Household Products for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Meat and Meat Products for the Period 2019 - 2029
• Historical Data and Forecast of India Food Grains Online Grocery Market Revenues & Volume By Others for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Platform for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By App-based for the Period 2019 - 2029
• Historical Data and Forecast of India Online Grocery Market Revenues & Volume By Web-based for the Period 2019 - 2029
• India Online Grocery Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Platform
• India Online Grocery Top Companies Market Share
• India Online Grocery Competitive Benchmarking By Technical and Operational Parameters
• India Online Grocery Company Profiles
• India Online Grocery Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Product Type

• Food Grains
• Bread
• Bakery And Dairy Products
• Fruits And Vegetables
• Personal Care
• Dry, And Baking Products
• Household Products
• Meat, And Meat Products
• Others

By Platform

• App-Based
• Web-Based

India Online Grocery Market: FAQs