| Product Code: ETC7549945 | Publication Date: Sep 2024 | Product Type: Market Research Report | ||
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India out-of-home advertising market import shipment demonstrated a robust CAGR from 2020 to 2024. However, there was a significant decline in growth rate between 2023 and 2024. Overall, the market exhibited strong expansion but experienced a notable slowdown in the most recent period.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Out-Of-Home Advertising Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Out-Of-Home Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 India Out-Of-Home Advertising Market - Industry Life Cycle |
3.4 India Out-Of-Home Advertising Market - Porter's Five Forces |
3.5 India Out-Of-Home Advertising Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Out-Of-Home Advertising Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
4 India Out-Of-Home Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization leading to higher footfalls in public spaces |
4.2.2 Growing disposable income driving spending on advertising |
4.2.3 Technological advancements in digital out-of-home advertising enhancing effectiveness |
4.3 Market Restraints |
4.3.1 Regulatory restrictions on outdoor advertising in certain regions |
4.3.2 Competition from online advertising platforms diverting budgets |
4.3.3 Economic slowdown affecting overall advertising expenditures |
5 India Out-Of-Home Advertising Market Trends |
6 India Out-Of-Home Advertising Market, By Types |
6.1 India Out-Of-Home Advertising Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Out-Of-Home Advertising Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 India Out-Of-Home Advertising Market Revenues & Volume, By Digital Billboards, 2021- 2031F |
6.1.4 India Out-Of-Home Advertising Market Revenues & Volume, By Transit, 2021- 2031F |
6.1.5 India Out-Of-Home Advertising Market Revenues & Volume, By Street Furniture, 2021- 2031F |
6.2 India Out-Of-Home Advertising Market, By Industry Vertical |
6.2.1 Overview and Analysis |
6.2.2 India Out-Of-Home Advertising Market Revenues & Volume, By Telecom, 2021- 2031F |
6.2.3 India Out-Of-Home Advertising Market Revenues & Volume, By Transport, 2021- 2031F |
6.2.4 India Out-Of-Home Advertising Market Revenues & Volume, By BFSI, 2021- 2031F |
6.2.5 India Out-Of-Home Advertising Market Revenues & Volume, By Retail, 2021- 2031F |
6.2.6 India Out-Of-Home Advertising Market Revenues & Volume, By FMC&G, 2021- 2031F |
6.2.7 India Out-Of-Home Advertising Market Revenues & Volume, By E-commerce, 2021- 2031F |
7 India Out-Of-Home Advertising Market Import-Export Trade Statistics |
7.1 India Out-Of-Home Advertising Market Export to Major Countries |
7.2 India Out-Of-Home Advertising Market Imports from Major Countries |
8 India Out-Of-Home Advertising Market Key Performance Indicators |
8.1 Footfall data at key OOH advertising locations |
8.2 Adoption rate of digital OOH advertising technologies |
8.3 Growth in advertising expenditure on OOH platforms |
8.4 Engagement metrics such as dwell time and interaction rates |
8.5 Return on investment (ROI) for OOH advertising campaigns |
9 India Out-Of-Home Advertising Market - Opportunity Assessment |
9.1 India Out-Of-Home Advertising Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Out-Of-Home Advertising Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
10 India Out-Of-Home Advertising Market - Competitive Landscape |
10.1 India Out-Of-Home Advertising Market Revenue Share, By Companies, 2024 |
10.2 India Out-Of-Home Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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