Product Code: ETC13119822 | Publication Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The India podcasts advertising market import shipments exhibited a robust growth trend with a notable CAGR from 2020 to 2024. However, there was a sharp decline in growth rate between 2023 and 2024, indicating a significant slowdown in the market momentum towards the end of the period.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Podcasts Advertising Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Podcasts Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 India Podcasts Advertising Market - Industry Life Cycle |
3.4 India Podcasts Advertising Market - Porter's Five Forces |
3.5 India Podcasts Advertising Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Podcasts Advertising Market Revenues & Volume Share, By Ad Format, 2021 & 2031F |
3.7 India Podcasts Advertising Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 India Podcasts Advertising Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 India Podcasts Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration and internet usage in India |
4.2.2 Growing popularity of podcasts as a medium for entertainment and information |
4.2.3 Rise in demand for targeted and personalized advertising platforms |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of podcast advertising among advertisers |
4.3.2 Lack of standardized measurement metrics for podcast advertising effectiveness |
4.3.3 Competition from traditional advertising mediums like TV and radio |
5 India Podcasts Advertising Market Trends |
6 India Podcasts Advertising Market, By Types |
6.1 India Podcasts Advertising Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Podcasts Advertising Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 India Podcasts Advertising Market Revenues & Volume, By Host-read Ads, 2021 - 2031F |
6.1.4 India Podcasts Advertising Market Revenues & Volume, By Programmatic Ads, 2021 - 2031F |
6.1.5 India Podcasts Advertising Market Revenues & Volume, By Sponsored Content, 2021 - 2031F |
6.1.6 India Podcasts Advertising Market Revenues & Volume, By Native Ads, 2021 - 2031F |
6.1.7 India Podcasts Advertising Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 India Podcasts Advertising Market, By Ad Format |
6.2.1 Overview and Analysis |
6.2.2 India Podcasts Advertising Market Revenues & Volume, By Audio, 2021 - 2031F |
6.2.3 India Podcasts Advertising Market Revenues & Volume, By Video, 2021 - 2031F |
6.2.4 India Podcasts Advertising Market Revenues & Volume, By Hybrid, 2021 - 2031F |
6.2.5 India Podcasts Advertising Market Revenues & Volume, By Others, 2021 - 2031F |
6.2.6 India Podcasts Advertising Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 India Podcasts Advertising Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 India Podcasts Advertising Market Revenues & Volume, By Businesses, 2021 - 2031F |
6.3.3 India Podcasts Advertising Market Revenues & Volume, By Advertisers, 2021 - 2031F |
6.3.4 India Podcasts Advertising Market Revenues & Volume, By Agencies, 2021 - 2031F |
6.3.5 India Podcasts Advertising Market Revenues & Volume, By Podcasters, 2021 - 2031F |
6.3.6 India Podcasts Advertising Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 India Podcasts Advertising Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 India Podcasts Advertising Market Revenues & Volume, By Brand Promotion, 2021 - 2031F |
6.4.3 India Podcasts Advertising Market Revenues & Volume, By Audience Targeting, 2021 - 2031F |
6.4.4 India Podcasts Advertising Market Revenues & Volume, By Campaign Optimization, 2021 - 2031F |
6.4.5 India Podcasts Advertising Market Revenues & Volume, By Revenue Generation, 2021 - 2031F |
6.4.6 India Podcasts Advertising Market Revenues & Volume, By Others, 2021 - 2031F |
7 India Podcasts Advertising Market Import-Export Trade Statistics |
7.1 India Podcasts Advertising Market Export to Major Countries |
7.2 India Podcasts Advertising Market Imports from Major Countries |
8 India Podcasts Advertising Market Key Performance Indicators |
8.1 Average CPM (Cost Per Mille) rates for podcast advertising in India |
8.2 Growth in the number of active podcast listeners in India |
8.3 Increase in the number of brands leveraging podcast advertising opportunities |
8.4 Engagement metrics such as click-through rates or listener interaction levels |
8.5 Growth in the number of podcast advertising agencies or platforms in India |
9 India Podcasts Advertising Market - Opportunity Assessment |
9.1 India Podcasts Advertising Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Podcasts Advertising Market Opportunity Assessment, By Ad Format, 2021 & 2031F |
9.3 India Podcasts Advertising Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 India Podcasts Advertising Market Opportunity Assessment, By Application, 2021 & 2031F |
10 India Podcasts Advertising Market - Competitive Landscape |
10.1 India Podcasts Advertising Market Revenue Share, By Companies, 2024 |
10.2 India Podcasts Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |