| Product Code: ETC10847694 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
India continues to heavily rely on imports for sneakers, with Vietnam, China, Indonesia, Netherlands, and Spain emerging as key exporting countries in 2024. Despite high concentration levels, the industry experienced a negative compound annual growth rate (CAGR) of -4.52% from 2020 to 2024. The drastic decline in the growth rate from 2023 to 2024, standing at -44.27%, indicates a challenging environment for the sneaker import market in India. Moving forward, stakeholders may need to address factors contributing to this decline to sustain the industry`s competitiveness.

The India sneaker market has been experiencing significant growth in recent years, driven by factors such as increasing disposable income, a growing youth population, and a trend towards athleisure wear. International brands like Nike, Adidas, and Puma dominate the market, but there is also a rising demand for local brands offering stylish and affordable options. E-commerce platforms have played a crucial role in expanding the reach of sneaker brands across the country, particularly in tier 2 and tier 3 cities. Collaborations between global sneaker brands and Indian celebrities have also contributed to the market`s growth by creating hype and driving sales. Overall, the India sneaker market presents a lucrative opportunity for both international and local players to capitalize on the country`s evolving fashion and lifestyle preferences.
The India sneaker market is experiencing significant growth driven by factors such as increasing disposable income, changing fashion trends, and a growing preference for athleisure wear. International brands like Nike, Adidas, and Puma continue to dominate the market, but there is also a rising demand for local brands offering unique designs and competitive pricing. The market is witnessing a shift towards sustainable and eco-friendly sneakers, reflecting a growing awareness of environmental issues among consumers. E-commerce platforms are playing a crucial role in the market`s expansion, offering a wide range of options and convenient shopping experiences. Collaborations between sneaker brands and Indian celebrities or influencers are also becoming popular, driving further interest and sales in the market. Overall, the India sneaker market is dynamic and evolving, presenting opportunities for both global and domestic players to capitalize on the growing demand for stylish and comfortable footwear.
The India Sneaker Market faces several challenges, including intense competition from both domestic and international brands, counterfeit products that undermine brand reputation and consumer trust, pricing pressures due to a price-sensitive market, and the need to constantly innovate and stay ahead of rapidly changing consumer preferences. Additionally, logistical challenges such as inefficient distribution networks and the vast geographical spread of the market pose hurdles for companies looking to expand their reach. Cultural factors also play a role, as traditional footwear choices and preferences can impact the adoption of sneakers among certain demographic groups. Overall, navigating these challenges requires a deep understanding of the market dynamics, a strong brand presence, effective marketing strategies, and a commitment to quality and authenticity.
The India sneaker market presents lucrative opportunities for investment due to the growing popularity of athleisure fashion, increasing disposable incomes, and a rising youth population with a strong interest in sneakers. Key areas for investment include e-commerce platforms focusing on sneakers, brick-and-mortar stores catering to urban consumers, collaborations with local designers and influencers, and sustainable and vegan sneaker brands to cater to the growing demand for ethical fashion choices. Additionally, investing in technology-driven customization and personalized sneaker experiences can also be a promising avenue to differentiate in this competitive market. With the Indian sneaker market expected to continue its growth trajectory, strategic investments in these areas can yield significant returns for savvy investors.
The Indian government has implemented various policies related to the sneaker market, aiming to promote domestic manufacturing, enhance ease of doing business, and attract foreign investment. Initiatives such as the Make in India campaign encourage local production and reduce import dependency, while the implementation of the Goods and Services Tax (GST) streamlines taxation processes. Additionally, the government has eased regulations on foreign direct investment (FDI) in the retail sector, allowing for greater participation of international brands in the Indian market. These policies have created opportunities for both domestic and foreign sneaker brands to expand their presence in India and cater to the growing consumer demand for fashionable and affordable footwear options.
The India sneaker market is poised for significant growth in the coming years, driven by factors such as increasing disposable income, changing fashion trends, and a growing preference for athleisure footwear. With a large young population that is increasingly fashion-conscious and health-conscious, the demand for sneakers is expected to rise steadily. Furthermore, the rise of e-commerce platforms has made it easier for consumers to access a wide variety of sneaker brands and styles, further fueling market growth. International sneaker brands are also increasingly focusing on expanding their presence in the Indian market, further intensifying competition and driving innovation. Overall, the future outlook for the India sneaker market looks promising, with ample opportunities for brands to capitalize on the evolving consumer preferences and drive sales growth.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Sneaker Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Sneaker Market Revenues & Volume, 2024 & 2031F |
3.3 India Sneaker Market - Industry Life Cycle |
3.4 India Sneaker Market - Porter's Five Forces |
3.5 India Sneaker Market Revenues & Volume Share, By Type, 2024 & 2031F |
3.6 India Sneaker Market Revenues & Volume Share, By Material, 2024 & 2031F |
3.7 India Sneaker Market Revenues & Volume Share, By Consumer Segment, 2024 & 2031F |
3.8 India Sneaker Market Revenues & Volume Share, By Distribution Channel, 2024 & 2031F |
4 India Sneaker Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Sneaker Market Trends |
6 India Sneaker Market, By Types |
6.1 India Sneaker Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Sneaker Market Revenues & Volume, By Type, 2022 - 2031F |
6.1.3 India Sneaker Market Revenues & Volume, By Running Sneakers, 2022 - 2031F |
6.1.4 India Sneaker Market Revenues & Volume, By Fashion Sneakers, 2022 - 2031F |
6.1.5 India Sneaker Market Revenues & Volume, By Sustainable Sneakers, 2022 - 2031F |
6.2 India Sneaker Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 India Sneaker Market Revenues & Volume, By Synthetic Leather, 2022 - 2031F |
6.2.3 India Sneaker Market Revenues & Volume, By Canvas & Textiles, 2022 - 2031F |
6.2.4 India Sneaker Market Revenues & Volume, By Recycled Materials, 2022 - 2031F |
6.3 India Sneaker Market, By Consumer Segment |
6.3.1 Overview and Analysis |
6.3.2 India Sneaker Market Revenues & Volume, By Athletes, 2022 - 2031F |
6.3.3 India Sneaker Market Revenues & Volume, By Fashion-Forward Consumers, 2022 - 2031F |
6.3.4 India Sneaker Market Revenues & Volume, By Eco-Conscious Consumers, 2022 - 2031F |
6.4 India Sneaker Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 India Sneaker Market Revenues & Volume, By Specialty Sports Stores, 2022 - 2031F |
6.4.3 India Sneaker Market Revenues & Volume, By Online Retail, 2022 - 2031F |
6.4.4 India Sneaker Market Revenues & Volume, By Department Stores, 2022 - 2031F |
7 India Sneaker Market Import-Export Trade Statistics |
7.1 India Sneaker Market Export to Major Countries |
7.2 India Sneaker Market Imports from Major Countries |
8 India Sneaker Market Key Performance Indicators |
9 India Sneaker Market - Opportunity Assessment |
9.1 India Sneaker Market Opportunity Assessment, By Type, 2024 & 2031F |
9.2 India Sneaker Market Opportunity Assessment, By Material, 2024 & 2031F |
9.3 India Sneaker Market Opportunity Assessment, By Consumer Segment, 2024 & 2031F |
9.4 India Sneaker Market Opportunity Assessment, By Distribution Channel, 2024 & 2031F |
10 India Sneaker Market - Competitive Landscape |
10.1 India Sneaker Market Revenue Share, By Companies, 2024 |
10.2 India Sneaker Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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