Product Code: ETC021404 | Publication Date: Aug 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India soap market import shipment demonstrated a modest compound annual growth rate of 1.4% from 2020 to 2024. However, there was a significant decline in growth rate between 2023 and 2024, indicating a sharp slowdown in market expansion. Overall, the market growth appears to have stabilized towards the end of the period.
The India soap market is expected to witness a CAGR of 4.58% during the forecast period 2025-2031. The rising demand for personal hygiene products, increasing awareness about health and wellness, as well as growing disposable income are some of the factors driving growth in the Indian soap industry. Furthermore, urbanization and availability of various product variants have further contributed to the growth of this sector. In addition, increased media exposure coupled with promotional activities by manufacturers has created an upsurge in demand for soaps across all demographics in India.
1. The major drivers contributing to the growth of the Indian soap market include rising per capita income, rapid urbanization along with expanding distribution network such as modern retail outlets like supermarkets or hypermarkets which provide easy access to these products at competitive prices thus leading consumers from rural areas towards buying branded soaps instead of local unbranded ones.
2. changing lifestyles including better public infrastructure particularly improved sanitation facilities
3. government initiatives for promoting health & hygiene among people thereby encouraging usage of soaps and detergents etc
The prominent challenges hampering development Indian soap industry include lack consumer awareness especially Rural Areas where illiteracy rate quite high resulting low acceptance branded soaps despite offering superior quality than locally available unbranded options.
uncertain economic environment affecting purchasing power general population restricting affordability luxury items like bars belonging segment mentioned above hence limiting potential customer base.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Soap Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Soap Market Revenues & Volume, 2021 & 2031F |
3.3 India Soap Market - Industry Life Cycle |
3.4 India Soap Market - Porter's Five Forces |
3.5 India Soap Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Soap Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.7 India Soap Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Soap Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness and demand for organic and natural soap products due to growing health and environmental concerns. |
4.2.2 Rising disposable income and urbanization leading to higher purchasing power and demand for premium soap brands. |
4.2.3 Innovation in product formulations and packaging to cater to evolving consumer preferences and lifestyles. |
4.3 Market Restraints |
4.3.1 Fluctuating prices of key raw materials such as oils and fats impacting production costs and pricing strategies. |
4.3.2 Intense competition from other personal care products like shower gels, body washes, and liquid soaps. |
4.3.3 Regulatory challenges and compliance requirements related to product labeling, ingredients, and environmental sustainability. |
5 India Soap Market Trends |
6 India Soap Market, By Types |
6.1 India Soap Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Soap Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 India Soap Market Revenues & Volume, By Bar Soap, 2021-2031F |
6.1.4 India Soap Market Revenues & Volume, By Liquid Soap, 2021-2031F |
6.2 India Soap Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Soap Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 India Soap Market Revenues & Volume, By Commercial, 2021-2031F |
6.2.4 India Soap Market Revenues & Volume, By Other, 2021-2031F |
6.3 India Soap Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Soap Market Revenues & Volume, By Modern Trade, 2021-2031F |
6.3.3 India Soap Market Revenues & Volume, By Traditional Trade, 2021-2031F |
6.3.4 India Soap Market Revenues & Volume, By Online, 2021-2031F |
7 India Soap Market Import-Export Trade Statistics |
7.1 India Soap Market Export to Major Countries |
7.2 India Soap Market Imports from Major Countries |
8 India Soap Market Key Performance Indicators |
8.1 Customer retention rate: Measures the percentage of customers who continue to purchase soap products over a specific period, indicating brand loyalty and satisfaction. |
8.2 Social media engagement: Tracks metrics like likes, shares, comments, and followers to gauge consumer interest, brand visibility, and market perception. |
8.3 Product innovation index: Evaluates the frequency and success rate of new soap product launches, reflecting the company's ability to stay innovative and meet changing consumer demands. |
9 India Soap Market - Opportunity Assessment |
9.1 India Soap Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Soap Market Opportunity Assessment, By Application , 2021 & 2031F |
9.3 India Soap Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Soap Market - Competitive Landscape |
10.1 India Soap Market Revenue Share, By Companies, 2024 |
10.2 India Soap Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |