Product Code: ETC040025 | Publication Date: Jun 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India toys and games market is expected to grow at a CAGR of 8.3% during 2020-2026. It was valued at USD 6,643 million in 2019 and is projected to reach USD 10,460 million by 2026. Increasing disposable incomes coupled with the rising influence of western culture are some of the major factors driving this market growth. In addition, growing popularity of online shopping platforms and advancements in technology are also contributing positively to market expansion in India.
1) Rising Disposable Incomes: The increasing disposable income levels among households have prompted parents to prioritize their children?s leisure activities over other things such as education or health care services. This has resulted in an increased demand for toys and games from both offline as well as online channels across India which is aiding the growth of this industry significantly.
2) Growing Influence Of Western Culture: The influx of western culture into India through television shows, movies etc., has created an urge amongst consumers especially parents to purchase branded products for their kids including toys & games since they believe it would provide better play experience for them compared to local counterparts available across unorganized retail stores primarily present in Tier 2 & 3 cities/towns throughout the country.
1) High Cost Of Branded Toys & Games Products : Despite having access towards various international brands due presence e-commerce platforms such as Amazon & Flipkart, Indian customers still find these products expensive when compared with locally produced equivalents which restrict penetration within lower income groups who make up majority portion of population residing within rural areas where purchasing power remains low resulting lacklustre sales performance .
2) Seasonal Nature Of Business : Toys & Games Industry being highly seasonal owing its reliance upon festivals such Diwali , Christmas etc alongwith summer holidays further impact business prospects adversely since retailers end up stockpiling inventory leading higher discounts being offered reducing profit margins substantially.
1) Growing Popularity Of E-Commerce Platforms For Toy Shopping : More often than not customers prefer buying toy related items via internet due convenience associated regarding selection , pricing , delivery time etc thereby shifting traditional brick n mortar store purchases online boosting digital economy significantly while providing impetus towards overall industry development.
2) Emergence of Specialty Stores For Selling Toys And Games : Players operating within this space like Hamleys , Funskool etc have provided customers more options beyond what physical shopping malls
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Toys & Games Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Toys & Games Market Revenues & Volume, 2020 & 2030F |
3.3 India Toys & Games Market - Industry Life Cycle |
3.4 India Toys & Games Market - Porter's Five Forces |
3.5 India Toys & Games Market Revenues & Volume Share, By Product Type, 2020 & 2030F |
3.6 India Toys & Games Market Revenues & Volume Share, By Applications, 2020 & 2030F |
3.7 India Toys & Games Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 India Toys & Games Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Toys & Games Market Trends |
6 India Toys & Games Market, By Types |
6.1 India Toys & Games Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Toys & Games Market Revenues & Volume, By Product Type, 2020-2030F |
6.1.3 India Toys & Games Market Revenues & Volume, By Puzzles, 2020-2030F |
6.1.4 India Toys & Games Market Revenues & Volume, By Preschool Toys, 2020-2030F |
6.1.5 India Toys & Games Market Revenues & Volume, By Outdoor/Sports, 2020-2030F |
6.1.6 India Toys & Games Market Revenues & Volume, By Dolls, 2020-2030F |
6.1.7 India Toys & Games Market Revenues & Volume, By Video Games, 2020-2030F |
6.1.8 India Toys & Games Market Revenues & Volume, By Others, 2020-2030F |
6.2 India Toys & Games Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 India Toys & Games Market Revenues & Volume, By 0 - 8 Years, 2020-2030F |
6.2.3 India Toys & Games Market Revenues & Volume, By 8 - 15 Years, 2020-2030F |
6.2.4 India Toys & Games Market Revenues & Volume, By 15 Years & Above, 2020-2030F |
6.3 India Toys & Games Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Toys & Games Market Revenues & Volume, By Offline, 2020-2030F |
6.3.3 India Toys & Games Market Revenues & Volume, By Online, 2020-2030F |
7 India Toys & Games Market Import-Export Trade Statistics |
7.1 India Toys & Games Market Export to Major Countries |
7.2 India Toys & Games Market Imports from Major Countries |
8 India Toys & Games Market Key Performance Indicators |
9 India Toys & Games Market - Opportunity Assessment |
9.1 India Toys & Games Market Opportunity Assessment, By Product Type, 2020 & 2030F |
9.2 India Toys & Games Market Opportunity Assessment, By Applications, 2020 & 2030F |
9.3 India Toys & Games Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 India Toys & Games Market - Competitive Landscape |
10.1 India Toys & Games Market Revenue Share, By Companies, 2023 |
10.2 India Toys & Games Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |