| Product Code: ETC7557141 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, India`s women`s nightwear and underwear import market continued to witness a high Herfindahl-Hirschman Index (HHI), indicating a concentrated market with top exporting countries being Bangladesh, Sri Lanka, China, Vietnam, and the USA. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) from 2020 to 2024 remained strong at 33.3%. This suggests a steady demand for imported women`s nightwear and underwear in India, with key players maintaining their positions in the market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Womens Night And Underwear Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Womens Night And Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 India Womens Night And Underwear Market - Industry Life Cycle |
3.4 India Womens Night And Underwear Market - Porter's Five Forces |
3.5 India Womens Night And Underwear Market Revenues & Volume Share, By Fiber, 2021 & 2031F |
3.6 India Womens Night And Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Womens Night And Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of Indian women leading to higher spending on nightwear and underwear. |
4.2.2 Growing awareness about fashion trends and the importance of comfort among women. |
4.2.3 Rising urbanization and westernization influencing the demand for trendy night and underwear products. |
4.3 Market Restraints |
4.3.1 Intense competition among local and international brands leading to pricing pressures. |
4.3.2 Cultural norms and conservative attitudes in some parts of India impacting the acceptance of modern night and underwear styles. |
4.3.3 Fluctuations in raw material prices affecting production costs and retail prices. |
5 India Womens Night And Underwear Market Trends |
6 India Womens Night And Underwear Market, By Types |
6.1 India Womens Night And Underwear Market, By Fiber |
6.1.1 Overview and Analysis |
6.1.2 India Womens Night And Underwear Market Revenues & Volume, By Fiber, 2021- 2031F |
6.1.3 India Womens Night And Underwear Market Revenues & Volume, By Cotton, 2021- 2031F |
6.1.4 India Womens Night And Underwear Market Revenues & Volume, By Polyester, 2021- 2031F |
6.1.5 India Womens Night And Underwear Market Revenues & Volume, By Cellulosic, 2021- 2031F |
6.1.6 India Womens Night And Underwear Market Revenues & Volume, By Others, 2021- 2031F |
6.2 India Womens Night And Underwear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Womens Night And Underwear Market Revenues & Volume, By Offline, 2021- 2031F |
6.2.3 India Womens Night And Underwear Market Revenues & Volume, By Online, 2021- 2031F |
7 India Womens Night And Underwear Market Import-Export Trade Statistics |
7.1 India Womens Night And Underwear Market Export to Major Countries |
7.2 India Womens Night And Underwear Market Imports from Major Countries |
8 India Womens Night And Underwear Market Key Performance Indicators |
8.1 Online engagement metrics such as website traffic, social media followers, and online reviews indicating brand visibility and customer engagement. |
8.2 Customer satisfaction scores and feedback on product quality, design, and comfort levels. |
8.3 Growth in the number of store locations or distribution channels, reflecting expansion and market penetration efforts. |
8.4 Trends in keyword searches and online searches related to women's night and underwear fashion, indicating market interest and demand trends. |
8.5 Participation and engagement in industry events, fashion shows, and collaborations, showcasing brand positioning and industry influence. |
9 India Womens Night And Underwear Market - Opportunity Assessment |
9.1 India Womens Night And Underwear Market Opportunity Assessment, By Fiber, 2021 & 2031F |
9.2 India Womens Night And Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Womens Night And Underwear Market - Competitive Landscape |
10.1 India Womens Night And Underwear Market Revenue Share, By Companies, 2024 |
10.2 India Womens Night And Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |