| Product Code: ETC7731816 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Japan's athleisure import market in 2024 continued to be dominated by key exporting countries such as China, Vietnam, Cambodia, Bangladesh, and Indonesia. Despite a high concentration with a high Herfindahl-Hirschman Index (HHI), the market experienced a slight growth with a 5.97% increase in 2024 compared to the previous year. However, the compound annual growth rate (CAGR) from 2020 to 2024 showed a decline of -2.59%, indicating a challenging period for the industry. The competition among these top exporting countries remains fierce as they strive to meet the demands of Japan's athleisure market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Athleisure Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Athleisure Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Athleisure Market - Industry Life Cycle |
3.4 Japan Athleisure Market - Porter's Five Forces |
3.5 Japan Athleisure Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Japan Athleisure Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Japan Athleisure Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.8 Japan Athleisure Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Athleisure Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health and wellness trends in Japan, leading to a higher demand for athleisure wear. |
4.2.2 Growing popularity of athleisure wear as a fashion statement among Japanese consumers. |
4.2.3 Rise in adoption of a more casual dress code in workplaces, promoting the use of athleisure apparel. |
4.3 Market Restraints |
4.3.1 Competition from traditional apparel brands expanding into the athleisure market. |
4.3.2 Challenges related to sustainability and ethical sourcing practices in the production of athleisure wear. |
5 Japan Athleisure Market Trends |
6 Japan Athleisure Market, By Types |
6.1 Japan Athleisure Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Japan Athleisure Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Japan Athleisure Market Revenues & Volume, By Yoga Apparel, 2021- 2031F |
6.1.4 Japan Athleisure Market Revenues & Volume, By Shirts & T-Shirts, 2021- 2031F |
6.2 Japan Athleisure Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Japan Athleisure Market Revenues & Volume, By Mass, 2021- 2031F |
6.2.3 Japan Athleisure Market Revenues & Volume, By Premium, 2021- 2031F |
6.3 Japan Athleisure Market, By End-user |
6.3.1 Overview and Analysis |
6.3.2 Japan Athleisure Market Revenues & Volume, By Men, 2021- 2031F |
6.3.3 Japan Athleisure Market Revenues & Volume, By Women, 2021- 2031F |
6.3.4 Japan Athleisure Market Revenues & Volume, By Children, 2021- 2031F |
6.4 Japan Athleisure Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Japan Athleisure Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021- 2031F |
6.4.3 Japan Athleisure Market Revenues & Volume, By Sporting Goods Retailers, 2021- 2031F |
6.4.4 Japan Athleisure Market Revenues & Volume, By Online, 2021- 2031F |
6.4.5 Japan Athleisure Market Revenues & Volume, By Others, 2021- 2031F |
7 Japan Athleisure Market Import-Export Trade Statistics |
7.1 Japan Athleisure Market Export to Major Countries |
7.2 Japan Athleisure Market Imports from Major Countries |
8 Japan Athleisure Market Key Performance Indicators |
8.1 Number of collaborations between athleisure brands and popular influencers or celebrities in Japan. |
8.2 Percentage increase in online searches for athleisure wear in Japan. |
8.3 Growth in the number of athleisure stores or dedicated sections in retail outlets across Japan. |
9 Japan Athleisure Market - Opportunity Assessment |
9.1 Japan Athleisure Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Japan Athleisure Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Japan Athleisure Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.4 Japan Athleisure Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Athleisure Market - Competitive Landscape |
10.1 Japan Athleisure Market Revenue Share, By Companies, 2024 |
10.2 Japan Athleisure Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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