| Product Code: ETC128841 | Publication Date: Jun 2021 | Updated Date: Oct 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In 2024, Japan continued to see a significant influx of chewing gum imports, with top exporters including South Korea, Spain, China, Mexico, and Canada. The market remains highly concentrated, as indicated by the high Herfindahl-Hirschman Index (HHI) values. The compound annual growth rate (CAGR) from 2020 to 2024 stood at an impressive 19.06%, showcasing sustained expansion in the industry. Although the growth rate experienced a slight dip from 2023 to 2024 at 0.77%, the overall trend suggests a thriving market for chewing gum imports in Japan.

The Japan chewing gum market is a dynamic and highly competitive industry characterized by a wide range of products catering to various consumer preferences. Chewing gum is popular in Japan not only for its breath-freshening qualities but also for its stress-relieving benefits and unique flavors. Key players in the market include Lotte, Meiji, and Morinaga, who continuously innovate to meet changing consumer demands. The market is driven by innovations such as sugar-free and functional gum varieties, as well as packaging and marketing strategies targeting different demographics. Additionally, the market has seen a growing trend towards natural and organic gum options as consumers become more health-conscious. Overall, the Japan chewing gum market remains a vibrant sector with potential for further growth and diversification.
The Japan chewing gum market is experiencing several key trends. One prominent trend is the growing demand for functional chewing gums that offer health benefits such as stress relief, improved focus, and oral care. Consumers in Japan are increasingly seeking products that go beyond traditional flavors and offer added value. Another trend is the popularity of sugar-free and natural ingredient chewing gums, driven by health-conscious consumers looking for healthier options. Additionally, there is a rising preference for unique and innovative flavors in the market, with companies introducing novel and exotic taste profiles to attract consumers. Overall, the Japan chewing gum market is witnessing a shift towards functional, healthy, and innovative products to meet changing consumer preferences.
In the Japan Chewing Gum market, one of the main challenges faced is the saturation of the market with numerous competing brands offering a wide variety of flavors and functionalities. This has led to intense competition among companies to differentiate their products and capture consumer attention. Additionally, changing consumer preferences towards healthier and sugar-free options have posed a challenge for traditional gum manufacturers. Another significant issue is the environmental impact of gum waste, as improper disposal can contribute to pollution. Companies in the Japan Chewing Gum market are also facing challenges in terms of distribution and retail channels, especially with the rise of e-commerce and changing shopping behaviors. Overall, navigating these challenges requires innovative marketing strategies, product development, and sustainability efforts to stay competitive in the market.
The Japan chewing gum market offers several investment opportunities for potential investors. With a growing trend towards health-conscious and functional gum products, there is a demand for sugar-free, natural, and functional chewing gums that offer benefits such as teeth whitening, freshening breath, and stress relief. Additionally, the market is witnessing innovations in packaging, flavors, and marketing strategies to appeal to a wide range of consumers. Investing in Japanese chewing gum manufacturers or retailers could be lucrative due to the market`s strong consumer base, innovation-driven approach, and potential for expansion into international markets. Furthermore, partnerships with local brands or manufacturers could provide access to unique technologies and insights into consumer preferences in the Japanese market.
The Japanese government has implemented various policies related to the chewing gum market to regulate product safety and labeling requirements. The Ministry of Health, Labour and Welfare oversees the Food Sanitation Act, which sets standards for food products, including chewing gum, to ensure consumer safety. Additionally, the government enforces strict regulations on ingredient labeling, including requirements for listing additives, allergens, and expiration dates on packaging. Moreover, there are restrictions on the promotion and advertising of chewing gum targeting children to address concerns about dental health and potential health risks associated with excessive consumption. Overall, these policies aim to maintain high product standards, protect consumer health, and promote responsible marketing practices within the Japan chewing gum market.
The Japan Chewing Gum Market is expected to witness steady growth in the coming years due to factors such as changing consumer preferences towards functional and sugar-free gum variants, increased focus on oral health and hygiene, and the introduction of innovative flavors and packaging. The rising popularity of on-the-go snacking options and the convenience offered by chewing gum as a stress-relief product are also driving market growth. Additionally, the growing trend of incorporating natural and organic ingredients in gum products is likely to attract health-conscious consumers. However, the market may face challenges such as intense competition from alternative breath fresheners and declining sales in traditional retail channels. Overall, the Japan Chewing Gum Market is poised for expansion, with companies focusing on product diversification and marketing strategies to cater to evolving consumer demands.
Japan Chewing Gum |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Chewing Gum Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Chewing Gum Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Chewing Gum Market - Industry Life Cycle |
3.4 Japan Chewing Gum Market - Porter's Five Forces |
3.5 Japan Chewing Gum Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Japan Chewing Gum Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Chewing Gum Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about oral health and hygiene benefits of chewing gum |
4.2.2 Growing popularity of functional and sugar-free chewing gum options |
4.2.3 Rising demand for on-the-go snacks and breath fresheners in Japan |
4.3 Market Restraints |
4.3.1 Health concerns related to artificial sweeteners and additives in chewing gum |
4.3.2 Competition from alternative breath freshening products such as mints and mouth sprays |
4.3.3 Price sensitivity among consumers affecting purchasing decisions |
5 Japan Chewing Gum Market Trends |
6 Japan Chewing Gum Market, By Types |
6.1 Japan Chewing Gum Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Chewing Gum Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Japan Chewing Gum Market Revenues & Volume, By Sugared Chewing Gum, 2021-2031F |
6.1.4 Japan Chewing Gum Market Revenues & Volume, By Sugar-free Chewing Gum, 2021-2031F |
6.2 Japan Chewing Gum Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Japan Chewing Gum Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Japan Chewing Gum Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Japan Chewing Gum Market Revenues & Volume, By Specalist Retailers, 2021-2031F |
6.2.5 Japan Chewing Gum Market Revenues & Volume, By Online Retail, 2021-2031F |
6.2.6 Japan Chewing Gum Market Revenues & Volume, By Others, 2021-2031F |
7 Japan Chewing Gum Market Import-Export Trade Statistics |
7.1 Japan Chewing Gum Market Export to Major Countries |
7.2 Japan Chewing Gum Market Imports from Major Countries |
8 Japan Chewing Gum Market Key Performance Indicators |
8.1 Consumer engagement with educational content on oral health benefits of chewing gum |
8.2 Number of new product launches in the functional and sugar-free chewing gum segment |
8.3 Growth in the convenience store sales of chewing gum in Japan |
9 Japan Chewing Gum Market - Opportunity Assessment |
9.1 Japan Chewing Gum Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Japan Chewing Gum Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Chewing Gum Market - Competitive Landscape |
10.1 Japan Chewing Gum Market Revenue Share, By Companies, 2024 |
10.2 Japan Chewing Gum Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |