| Product Code: ETC7743661 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Japan's non-basmati rice import market saw a notable increase in concentration levels compared to the previous year, with top exporters being Thailand, Vietnam, USA, Sri Lanka, and China. Despite a negative compound annual growth rate (CAGR) from 2020 to 2024, the market showed resilience with a significant growth rate of 24.6% from 2023 to 2024. This indicates a dynamic shift in market dynamics and potential opportunities for both exporters and importers to capitalize on the evolving demand trends in Japan's non-basmati rice sector.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Non-Basmati Rice Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Non-Basmati Rice Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Non-Basmati Rice Market - Industry Life Cycle |
3.4 Japan Non-Basmati Rice Market - Porter's Five Forces |
3.5 Japan Non-Basmati Rice Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Japan Non-Basmati Rice Market Revenues & Volume Share, By Kernel Size, 2021 & 2031F |
3.7 Japan Non-Basmati Rice Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Japan Non-Basmati Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for healthier food options |
4.2.2 Growing popularity of Japanese cuisine worldwide |
4.2.3 Government support and initiatives to promote agricultural production |
4.3 Market Restraints |
4.3.1 Fluctuating weather conditions affecting rice production |
4.3.2 Competition from imported rice varieties |
4.3.3 Rising production costs for non-basmati rice farmers |
5 Japan Non-Basmati Rice Market Trends |
6 Japan Non-Basmati Rice Market, By Types |
6.1 Japan Non-Basmati Rice Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Non-Basmati Rice Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Japan Non-Basmati Rice Market Revenues & Volume, By Brown Rice, 2021- 2031F |
6.1.4 Japan Non-Basmati Rice Market Revenues & Volume, By White Rice, 2021- 2031F |
6.2 Japan Non-Basmati Rice Market, By Kernel Size |
6.2.1 Overview and Analysis |
6.2.2 Japan Non-Basmati Rice Market Revenues & Volume, By Long Grain Rice, 2021- 2031F |
6.2.3 Japan Non-Basmati Rice Market Revenues & Volume, By Medium Grain Rice, 2021- 2031F |
6.2.4 Japan Non-Basmati Rice Market Revenues & Volume, By Short Grain Rice, 2021- 2031F |
6.3 Japan Non-Basmati Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Japan Non-Basmati Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.3.3 Japan Non-Basmati Rice Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.3.4 Japan Non-Basmati Rice Market Revenues & Volume, By Online Retail Stores, 2021- 2031F |
6.3.5 Japan Non-Basmati Rice Market Revenues & Volume, By Other, 2021- 2031F |
7 Japan Non-Basmati Rice Market Import-Export Trade Statistics |
7.1 Japan Non-Basmati Rice Market Export to Major Countries |
7.2 Japan Non-Basmati Rice Market Imports from Major Countries |
8 Japan Non-Basmati Rice Market Key Performance Indicators |
8.1 Average selling price of non-basmati rice in Japan |
8.2 Percentage of agricultural land dedicated to non-basmati rice cultivation |
8.3 Adoption rate of advanced farming techniques in non-basmati rice cultivation |
8.4 Export volume of Japanese non-basmati rice |
9 Japan Non-Basmati Rice Market - Opportunity Assessment |
9.1 Japan Non-Basmati Rice Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Japan Non-Basmati Rice Market Opportunity Assessment, By Kernel Size, 2021 & 2031F |
9.3 Japan Non-Basmati Rice Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Japan Non-Basmati Rice Market - Competitive Landscape |
10.1 Japan Non-Basmati Rice Market Revenue Share, By Companies, 2024 |
10.2 Japan Non-Basmati Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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