Jordan Biofortification Market (2025-2031) Outlook | Industry, Revenue, Forecast, Companies, Trends, Size, Value, Analysis, Share & Growth

Market Forecast By Crop (Sweet Potato, Cassava, Rice, Corn, Wheat, Beans, Pearl Millet), By Target Nutrient (Zinc, Iron, Vitamins) And Competitive Landscape
Product Code: ETC4600367 Publication Date: Jul 2023 Updated Date: Sep 2025 Product Type: Report
Publisher: 6Wresearch Author: Shubham Padhi No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Jordan Biofortification Market Synopsis

The Jordan biofortification market is experiencing growth driven by increasing consumer awareness of the benefits of nutrient-rich foods. Biofortification techniques, such as breeding crops to be higher in essential vitamins and minerals, are gaining traction among farmers and food producers. Government initiatives promoting sustainable agriculture and nutrition security are also supporting the market`s expansion. Key biofortified crops in Jordan include wheat, lentils, and chickpeas, addressing micronutrient deficiencies prevalent in the population. The market is characterized by collaborations between research institutions, government bodies, and agricultural organizations to develop and promote biofortified crops. With a focus on improving public health and food security, the Jordan biofortification market is poised for further development and adoption in the coming years.

Jordan Biofortification Market Trends

The Jordan Biofortification Market is experiencing a growing demand for biofortified crops due to the increasing awareness about the importance of nutrition and health. Consumers are seeking foods that are rich in essential vitamins and minerals, leading to a surge in the production and consumption of biofortified products. This trend presents opportunities for agriculture companies to invest in research and development of biofortified crop varieties tailored to the Jordanian market`s needs. Collaborations with government institutions and non-profit organizations can also help in promoting biofortified crops and creating a more sustainable food system in Jordan. Overall, the market is ripe for innovation and partnerships that can drive the growth of biofortification in the country.

Jordan Biofortification Market Challenges

In the Jordan Biofortification Market, key challenges include limited awareness and understanding of biofortified crops among consumers, low adoption rates among farmers due to the initial investment required for biofortified seeds, and the need for more research and development to improve the efficacy and availability of biofortified crops. Additionally, there are challenges related to regulatory frameworks and policies that may not fully support the promotion and commercialization of biofortified products. Addressing these challenges will require collaborative efforts among government agencies, agricultural organizations, research institutions, and private sector stakeholders to raise awareness, provide support for farmers, enhance the availability of biofortified seeds, and create an enabling environment for the growth of the biofortification market in Jordan.

Jordan Biofortification Market Investment Opportunities

The primary drivers fueling the growth of the Jordan Biofortification Market include increasing awareness about the health benefits of biofortified crops, rising demand for nutrient-rich food products, and government initiatives to address malnutrition and food security issues in the country. Additionally, growing concerns about micronutrient deficiencies and a shift towards sustainable agricultural practices are driving farmers and consumers towards biofortified crops. The collaboration between research institutions, agricultural organizations, and seed companies to develop and promote biofortified crop varieties is also playing a significant role in propelling the market forward. Overall, the combination of health consciousness, food security concerns, and supportive government policies is driving the adoption and acceptance of biofortified crops in Jordan.

Jordan Biofortification Market Government Polices

The Jordanian government has shown support for biofortification in the country through various policies and initiatives. These include the National Food and Nutrition Security Strategy, which prioritizes the improvement of dietary quality and nutrient intake among the population. Additionally, the Ministry of Agriculture has implemented programs to promote the cultivation of biofortified crops such as iron-fortified lentils and zinc-fortified wheat. The government has also partnered with international organizations and research institutions to further research and development in the field of biofortification. Overall, these policies demonstrate a commitment to addressing malnutrition and improving public health through the promotion of biofortified foods in Jordan.

Jordan Biofortification Market Future Outlook

The future outlook for the Jordan Biofortification Market appears promising, driven by an increasing focus on addressing malnutrition and improving food security in the region. With rising awareness of the health benefits of biofortified crops enriched with essential nutrients, such as iron, zinc, and Vitamin A, there is a growing demand for these nutritious food products among consumers. Government initiatives promoting sustainable agriculture practices and partnerships with international organizations are further expected to boost the adoption of biofortification technologies in Jordan. Additionally, advancements in biotechnology and genetic engineering are likely to drive innovation in developing new biofortified crop varieties tailored to local dietary needs and environmental conditions, providing opportunities for market expansion and growth in the coming years.

Key Highlights of the Report:

  • Jordan Biofortification Market Outlook
  • Market Size of Jordan Biofortification Market, 2024
  • Forecast of Jordan Biofortification Market, 2031
  • Historical Data and Forecast of Jordan Biofortification Revenues & Volume for the Period 2021 - 2031
  • Jordan Biofortification Market Trend Evolution
  • Jordan Biofortification Market Drivers and Challenges
  • Jordan Biofortification Price Trends
  • Jordan Biofortification Porter's Five Forces
  • Jordan Biofortification Industry Life Cycle
  • Historical Data and Forecast of Jordan Biofortification Market Revenues & Volume By Crop for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Biofortification Market Revenues & Volume By Sweet Potato for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Biofortification Market Revenues & Volume By Cassava for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Biofortification Market Revenues & Volume By Rice for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Biofortification Market Revenues & Volume By Corn for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Biofortification Market Revenues & Volume By Wheat for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Biofortification Market Revenues & Volume By Beans for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Biofortification Market Revenues & Volume By Pearl Millet for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Biofortification Market Revenues & Volume By Target Nutrient for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Biofortification Market Revenues & Volume By Zinc for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Biofortification Market Revenues & Volume By Iron for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Biofortification Market Revenues & Volume By Vitamins for the Period 2021 - 2031
  • Jordan Biofortification Import Export Trade Statistics
  • Market Opportunity Assessment By Crop
  • Market Opportunity Assessment By Target Nutrient
  • Jordan Biofortification Top Companies Market Share
  • Jordan Biofortification Competitive Benchmarking By Technical and Operational Parameters
  • Jordan Biofortification Company Profiles
  • Jordan Biofortification Key Strategic Recommendations

What is the scope of the Jordan biofortification market?

The Jordan biofortification market encompasses the production, distribution, and consumption of biofortified crops such as iron-rich beans developed by HarvestPlus and vitamin A-enriched sweet potatoes grown by organizations like the International Potato Center in Jordan. This market focuses on improving the nutritional quality of staple food crops to address micronutrient deficiencies in the Jordanian population.
Leading companies in the Jordan biofortification market include HarvestPlus, a global leader in biofortification initiatives, and Nutra-Crops, a local company specializing in developing biofortified crop varieties tailored to Jordanian soil and climate conditions. These competitors position themselves as innovators in addressing malnutrition through biofortification, leveraging their expertise and partnerships to deliver nutrient-rich crops to improve public health.
In Jordan, a growing focus on enhancing the nutritional value of staple crops like wheat and barley has fueled the adoption of biofortification techniques. Companies such as HarvestPlus have been actively promoting biofortified crops like iron-rich beans to address micronutrient deficiencies prevalent in the region. This trend reflects a shift towards sustainable agriculture practices and increasing consumer awareness about the health benefits of biofortified foods.
In the future, the Jordan biofortification market is expected to witness continued growth driven by increasing awareness about the benefits of biofortified crops among consumers and government initiatives promoting sustainable agriculture. Companies like HarvestPlus and Syngenta are actively developing biofortified varieties to address specific nutrient deficiencies prevalent in Jordan. Additionally, collaborations between research institutions and agricultural organizations are playing a crucial role in advancing biofortification technologies in the country.
Biofortification initiatives in Jordan are primarily driven by the government's efforts to address malnutrition and improve food security. Companies like HarvestPlus have collaborated with local farmers to introduce biofortified crops such as iron-fortified beans and zinc-fortified wheat. However, challenges such as limited awareness among consumers and high initial investment costs for farmers hinder market growth. The dynamics of the market are influenced by partnerships between organizations like the International Center for Agricultural Research in the Dry Areas (ICARDA) and local agricultural institutions to promote the adoption of biofortified crops in Jordan.
6Wresearch actively monitors the Jordan Biofortification Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Jordan Biofortification Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Jordan Biofortification Market Overview

3.1 Jordan Country Macro Economic Indicators

3.2 Jordan Biofortification Market Revenues & Volume, 2021 & 2031F

3.3 Jordan Biofortification Market - Industry Life Cycle

3.4 Jordan Biofortification Market - Porter's Five Forces

3.5 Jordan Biofortification Market Revenues & Volume Share, By Crop, 2021 & 2031F

3.6 Jordan Biofortification Market Revenues & Volume Share, By Target Nutrient, 2021 & 2031F

4 Jordan Biofortification Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing focus on improving food security and nutrition in Jordan

4.2.2 Government support and initiatives promoting biofortification practices

4.2.3 Growing awareness among consumers about the health benefits of biofortified crops

4.3 Market Restraints

4.3.1 High initial investment costs for implementing biofortification techniques

4.3.2 Limited availability of specific biofortified crop varieties

4.3.3 Lack of standardized regulations and policies for biofortification in Jordan

5 Jordan Biofortification Market Trends

6 Jordan Biofortification Market, By Types

6.1 Jordan Biofortification Market, By Crop

6.1.1 Overview and Analysis

6.1.2 Jordan Biofortification Market Revenues & Volume, By Crop, 2021 - 2031F

6.1.3 Jordan Biofortification Market Revenues & Volume, By Sweet Potato, 2021 - 2031F

6.1.4 Jordan Biofortification Market Revenues & Volume, By Cassava, 2021 - 2031F

6.1.5 Jordan Biofortification Market Revenues & Volume, By Rice, 2021 - 2031F

6.1.6 Jordan Biofortification Market Revenues & Volume, By Corn, 2021 - 2031F

6.1.7 Jordan Biofortification Market Revenues & Volume, By Wheat, 2021 - 2031F

6.1.8 Jordan Biofortification Market Revenues & Volume, By Beans, 2021 - 2031F

6.2 Jordan Biofortification Market, By Target Nutrient

6.2.1 Overview and Analysis

6.2.2 Jordan Biofortification Market Revenues & Volume, By Zinc, 2021 - 2031F

6.2.3 Jordan Biofortification Market Revenues & Volume, By Iron, 2021 - 2031F

6.2.4 Jordan Biofortification Market Revenues & Volume, By Vitamins, 2021 - 2031F

7 Jordan Biofortification Market Import-Export Trade Statistics

7.1 Jordan Biofortification Market Export to Major Countries

7.2 Jordan Biofortification Market Imports from Major Countries

8 Jordan Biofortification Market Key Performance Indicators

8.1 Adoption rate of biofortified crops by local farmers

8.2 Percentage of agricultural land dedicated to biofortified crops

8.3 Number of research and development projects focused on biofortification in Jordan

9 Jordan Biofortification Market - Opportunity Assessment

9.1 Jordan Biofortification Market Opportunity Assessment, By Crop, 2021 & 2031F

9.2 Jordan Biofortification Market Opportunity Assessment, By Target Nutrient, 2021 & 2031F

10 Jordan Biofortification Market - Competitive Landscape

10.1 Jordan Biofortification Market Revenue Share, By Companies, 2024

10.2 Jordan Biofortification Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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