Product Code: ETC216946 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Jordan food and grocery retail market is characterized by a mix of traditional souks, modern supermarkets, and hypermarkets catering to the diverse consumer preferences in the country. The market is highly competitive, with key players such as Cozmo, Carrefour, and Safeway dominating the retail landscape. Consumers in Jordan have a strong preference for fresh produce, dairy products, and local specialties, driving demand for both traditional and modern retail formats. With a growing middle class and increasing urbanization, there is a shift towards convenience and quality in food shopping habits. E-commerce is also gaining traction, providing consumers with more choices and convenience in purchasing groceries. Overall, the Jordan food and grocery retail market presents opportunities for both local and international retailers to innovate and cater to the evolving needs of consumers.
The Jordan food and grocery retail market is experiencing a shift towards healthier and organic food products, driven by increasing consumer awareness about health and wellness. There is a growing demand for locally sourced and ethically produced goods, as well as a preference for convenient and ready-to-eat meal options. E-commerce in the food and grocery sector is also gaining traction, with more consumers opting for online shopping and home delivery services. In response to the COVID-19 pandemic, there has been a surge in demand for pantry staples and non-perishable items, leading to a focus on ensuring consistent supply chains and efficient inventory management practices. Retailers are also investing in technology and innovation to enhance the shopping experience both in-store and online, such as implementing contactless payment options and personalized recommendations.
In the Jordan Food & Grocery Retail Market, some challenges faced include intense competition among retailers, fluctuating consumer preferences, and regulatory hurdles affecting pricing and distribution. Retailers must navigate a crowded market with various local and international players vying for market share. Adapting to changing consumer tastes and preferences adds complexity to maintaining a competitive edge. Additionally, regulatory challenges such as import restrictions, licensing requirements, and taxation policies impact the cost structure and operational efficiency of retailers in the market. Addressing these challenges requires strategic planning, innovation in product offerings, and efficient supply chain management to stay resilient and profitable in the dynamic Jordanian food and grocery retail sector.
The Jordan food and grocery retail market presents several attractive investment opportunities for both local and foreign investors. With a growing population, increasing urbanization, and rising disposable incomes, there is a growing demand for diverse food products and convenience in shopping experiences. Investing in modernizing traditional grocery stores, expanding online grocery delivery services, introducing innovative food concepts, and implementing sustainable practices can be promising ventures in this market. Additionally, there is potential for growth in specialized food stores focusing on organic, gourmet, or international products to cater to the evolving consumer preferences. Collaborating with local suppliers and producers can also ensure a reliable and cost-effective supply chain. Overall, investing in the Jordan food and grocery retail market offers opportunities for growth and profitability.
The Jordanian government has implemented various policies to regulate the food and grocery retail market in the country. These policies include licensing requirements for grocery stores, food safety regulations to ensure the quality of products sold, and pricing regulations to prevent price gouging and ensure affordability for consumers. Additionally, the government has introduced initiatives to support local food producers and reduce reliance on imported goods, such as providing incentives and subsidies. Overall, these policies aim to promote a competitive and sustainable food and grocery retail sector in Jordan while safeguarding consumer interests and public health.
The future outlook for the Jordan food and grocery retail market is expected to be positive, driven by factors such as population growth, increasing urbanization, rising disposable incomes, and changing consumer preferences towards convenience and quality. The market is likely to see continued expansion of modern retail formats like supermarkets, hypermarkets, and convenience stores, with a focus on offering a wide range of products, competitive pricing, and enhanced shopping experiences. E-commerce is also expected to play a significant role in the market`s growth, as more consumers opt for online shopping for groceries. Moreover, the demand for organic, healthy, and locally sourced products is anticipated to increase, presenting opportunities for retailers to diversify their offerings. Overall, the Jordan food and grocery retail market is poised for steady growth and innovation in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Food & Grocery Retail Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Food & Grocery Retail Market Revenues & Volume, 2021 & 2031F |
3.3 Jordan Food & Grocery Retail Market - Industry Life Cycle |
3.4 Jordan Food & Grocery Retail Market - Porter's Five Forces |
3.5 Jordan Food & Grocery Retail Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Jordan Food & Grocery Retail Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Jordan Food & Grocery Retail Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing population and urbanization in Jordan leading to higher demand for food and grocery products |
4.2.2 Growing disposable income levels among consumers driving spending on food and grocery items |
4.2.3 Expansion of retail infrastructure and modernization of distribution channels improving accessibility to food and grocery products |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers affecting purchasing behavior and margins for retailers |
4.3.2 Intense competition among food and grocery retailers leading to pricing pressures and promotional activities |
5 Jordan Food & Grocery Retail Market Trends |
6 Jordan Food & Grocery Retail Market, By Types |
6.1 Jordan Food & Grocery Retail Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Jordan Food & Grocery Retail Market Revenues & Volume, By Product, 2021 - 2031F |
6.1.3 Jordan Food & Grocery Retail Market Revenues & Volume, By Fresh Food, 2021 - 2031F |
6.1.4 Jordan Food & Grocery Retail Market Revenues & Volume, By Frozen Food, 2021 - 2031F |
6.1.5 Jordan Food & Grocery Retail Market Revenues & Volume, By Food Cupboard, 2021 - 2031F |
6.1.6 Jordan Food & Grocery Retail Market Revenues & Volume, By Beverages, 2021 - 2031F |
6.1.7 Jordan Food & Grocery Retail Market Revenues & Volume, By Cleaning & Household, 2021 - 2031F |
6.1.8 Jordan Food & Grocery Retail Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Jordan Food & Grocery Retail Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Jordan Food & Grocery Retail Market Revenues & Volume, By Supermarkets & Hypermarkets, 2021 - 2031F |
6.2.3 Jordan Food & Grocery Retail Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.2.4 Jordan Food & Grocery Retail Market Revenues & Volume, By Departmental Stores & Clubs, 2021 - 2031F |
6.2.5 Jordan Food & Grocery Retail Market Revenues & Volume, By Online, 2021 - 2031F |
7 Jordan Food & Grocery Retail Market Import-Export Trade Statistics |
7.1 Jordan Food & Grocery Retail Market Export to Major Countries |
7.2 Jordan Food & Grocery Retail Market Imports from Major Countries |
8 Jordan Food & Grocery Retail Market Key Performance Indicators |
8.1 Average basket size per customer indicating the level of spending on food and grocery items |
8.2 Customer loyalty and retention rates reflecting satisfaction levels and repeat purchases |
8.3 Online sales penetration rate showing the adaptation to digital platforms for food and grocery retail |
8.4 Foot traffic and store conversion rates measuring the effectiveness of retail strategies in driving sales |
9 Jordan Food & Grocery Retail Market - Opportunity Assessment |
9.1 Jordan Food & Grocery Retail Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Jordan Food & Grocery Retail Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Jordan Food & Grocery Retail Market - Competitive Landscape |
10.1 Jordan Food & Grocery Retail Market Revenue Share, By Companies, 2024 |
10.2 Jordan Food & Grocery Retail Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |