Product Code: ETC189178 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
The Jordan online grocery market is a rapidly growing sector characterized by increasing internet penetration, changing consumer preferences, and a growing demand for convenience. Key players in the market include traditional retailers expanding their online presence, as well as specialized online grocery delivery services. Customers in Jordan are increasingly turning to online platforms to purchase groceries due to factors such as time constraints, convenience, and a wider selection of products available. The market is highly competitive, with players focusing on improving delivery services, offering competitive pricing, and ensuring product quality to attract and retain customers. As the online grocery market in Jordan continues to evolve, we can expect to see further innovation, technological advancements, and partnerships between retailers and e-commerce platforms to cater to the growing demand for online grocery shopping.
The Jordan Online Grocery Market is experiencing a significant growth trend, driven by factors such as increasing internet penetration, changing consumer preferences towards convenience, and the ongoing COVID-19 pandemic. Consumers are increasingly turning to online grocery shopping for its convenience, wide product selection, and contactless delivery options. Key players in the market are investing in technology and logistics to improve the shopping experience and meet the growing demand. Additionally, the market is witnessing a rise in partnerships between online grocery platforms and local supermarkets to offer a wider range of products to customers. As the online grocery market continues to evolve, personalized shopping experiences, sustainable practices, and innovative delivery solutions are expected to be key trends shaping the industry in Jordan.
In the Jordanian online grocery market, several challenges are faced including limited internet penetration in certain regions, lack of trust in online payment methods, and the reluctance of some consumers to shift from traditional grocery shopping habits. Additionally, logistical challenges such as last-mile delivery issues in congested urban areas and the need for temperature-controlled storage facilities for perishable goods pose significant obstacles for online grocery retailers. Furthermore, competition from established brick-and-mortar grocery stores and the presence of international e-commerce giants entering the market add further complexities. Overcoming these challenges will require strategic investments in infrastructure, building consumer trust through reliable services and secure payment options, as well as offering a diverse range of products to cater to different consumer preferences in the Jordanian online grocery market.
The Jordan online grocery market presents promising investment opportunities due to the country`s increasing internet penetration and tech-savvy population. With a growing demand for convenience and time-saving solutions, investing in online grocery platforms can capitalize on this trend. Companies can leverage data analytics and AI to personalize shopping experiences, optimize inventory management, and enhance customer satisfaction. Additionally, partnerships with local supermarkets and suppliers can help streamline operations and ensure timely deliveries. Investing in last-mile delivery solutions and efficient logistics infrastructure will be crucial to meeting the rising demand for online grocery services in Jordan. Overall, the market offers potential for growth and innovation for investors looking to tap into the expanding e-commerce landscape in the country.
The Jordanian government has implemented several policies related to the online grocery market to regulate and support its growth. In 2017, the government introduced a regulation requiring online grocery platforms to obtain a license from the Ministry of Industry, Trade, and Supply to operate legally. This move aimed to ensure consumer protection, fair competition, and quality standards in the sector. Additionally, the government has been actively promoting e-commerce and digitalization initiatives to boost the overall economy, including the online grocery market. These efforts include providing support and incentives for digital entrepreneurship, infrastructure development, and access to online payment solutions. Overall, the government`s policies seek to create a favorable environment for the online grocery market to thrive while safeguarding consumer interests and promoting economic development in Jordan.
The future outlook for the Jordan Online Grocery Market appears promising as digital adoption rates continue to rise in the country. Factors such as increasing internet penetration, growing smartphone usage, and changing consumer preferences towards convenience and time-saving solutions are driving the demand for online grocery shopping. Market players are likely to invest in technology, logistics, and customer experience to enhance their offerings and capture a larger market share. Partnerships with local supermarkets and suppliers, as well as the introduction of innovative delivery options, are expected to further boost the growth of the online grocery market in Jordan. Overall, the market is anticipated to witness significant expansion in the coming years, presenting opportunities for both existing and new entrants to capitalize on the evolving consumer behavior and market trends.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Online Grocery Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Online Grocery Market Revenues & Volume, 2021 & 2031F |
3.3 Jordan Online Grocery Market - Industry Life Cycle |
3.4 Jordan Online Grocery Market - Porter's Five Forces |
3.5 Jordan Online Grocery Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Jordan Online Grocery Market Revenues & Volume Share, By Platform, 2021 & 2031F |
4 Jordan Online Grocery Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Jordan |
4.2.2 Changing consumer lifestyles towards convenience and online shopping |
4.2.3 Growing demand for fresh and organic products in urban areas |
4.3 Market Restraints |
4.3.1 Limited delivery infrastructure and logistics in certain regions of Jordan |
4.3.2 Concerns regarding the quality and freshness of perishable items during delivery |
5 Jordan Online Grocery Market Trends |
6 Jordan Online Grocery Market, By Types |
6.1 Jordan Online Grocery Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Jordan Online Grocery Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Jordan Online Grocery Market Revenues & Volume, By Food Grains, 2021 - 2031F |
6.1.4 Jordan Online Grocery Market Revenues & Volume, By Bread, Bakery and Dairy Products, 2021 - 2031F |
6.1.5 Jordan Online Grocery Market Revenues & Volume, By Fruits and Vegetables, 2021 - 2031F |
6.1.6 Jordan Online Grocery Market Revenues & Volume, By Personal Care, 2021 - 2031F |
6.1.7 Jordan Online Grocery Market Revenues & Volume, By Dry and Baking Products, 2021 - 2031F |
6.1.8 Jordan Online Grocery Market Revenues & Volume, By Household Products, 2021 - 2031F |
6.1.9 Jordan Online Grocery Market Revenues & Volume, By Others, 2021 - 2031F |
6.1.10 Jordan Online Grocery Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Jordan Online Grocery Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Jordan Online Grocery Market Revenues & Volume, By App-based, 2021 - 2031F |
6.2.3 Jordan Online Grocery Market Revenues & Volume, By Web-based, 2021 - 2031F |
7 Jordan Online Grocery Market Import-Export Trade Statistics |
7.1 Jordan Online Grocery Market Export to Major Countries |
7.2 Jordan Online Grocery Market Imports from Major Countries |
8 Jordan Online Grocery Market Key Performance Indicators |
8.1 Average order value per customer |
8.2 Customer retention rate |
8.3 Percentage of repeat purchases |
8.4 Average delivery time |
8.5 Number of new customers acquired through digital marketing efforts |
9 Jordan Online Grocery Market - Opportunity Assessment |
9.1 Jordan Online Grocery Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Jordan Online Grocery Market Opportunity Assessment, By Platform, 2021 & 2031F |
10 Jordan Online Grocery Market - Competitive Landscape |
10.1 Jordan Online Grocery Market Revenue Share, By Companies, 2024 |
10.2 Jordan Online Grocery Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |